What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s latest report. Social media has become integral to our lives, shaping how we connect, communicate, and consume information. From the early days of MySpace twenty years...

Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite’s Inbound Marketing Strategist, Liz Stanton, tries to find out. Have you ever discovered a new brand via Instagram’s Explore page? Do you turn to TikTok to find out why your plant is dying? Suppose you’re like roughly 40% of Gen Zs. In that case, you’re using...

YouTube is testing a new feature that automatically generates summaries of videos using AI. Late last month, YouTube described a new feature experiment on its platform that uses AI to create auto-generated summaries of videos on its platform to help users understand the content of a video before watching it. The experiment was announced via the...

According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with its products. Back in January, Meta CEO Mark Zuckerberg announced the creation of a new “top-level product group” focusing on generative AI and its role in creating a slew of features in the short and long term. Related | YouTube...

TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first introduced. Many users have posted screenshots of a message they received, saying that ByteDance is “updating the TikTok experience and [is] discontinuing TikTok Now.” Related | TikTok Begins Testing Tako, Its Own AI ChatBot TikTok Now was launched...

The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your beer cool without diluting it. With Summer right around the corner, Miller Lite knew that nothing beats an ice cold beer during the hot days. The problem is it is not easy to keep beer cold out there, and nobody wants to throw in ice cubes in their beer....