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Author Interview: Wendy Marx, Thriving at 50+

Ageism, like other forms of group discrimination, is despicable, ignorant, and illegal. Yet it’s commonplace among business leaders, especially in the tech sector. And it is, as Bill Maher has pointed out, “the last acceptable prejudice in America.” Brian Halligan, CEO of HubSpot, told the New York Times in an interview that he was “trying to build...

How to Prepare to Hire Again After the COVID-19 Outbreak

Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash. While the rates of infection may fall, the global pandemic...

The Founder Interview Series #28: Lonnie McRorey, Framework Science

Outsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model? At its best, development outsourcing helps companies save money, complete projects faster, manage large one-off projects more effectively, and get access to hard-to-find talent. But only 61%...

Why Your Content Is Bad From the Get-go: Ideation Mistakes Business Leaders Make

Guest post by Jenna Heitlinger. Content marketing has gone from an interesting concept back in 2012 to a critical component of strategy for both B2B and B2C marketers today. Content helps to define your brand, spread awareness about your products or services, and generally point people on the web toward your business. Without relevant and compelling...

Business Software Buying Stabilizes: Pandemic Stage 3

The good news for B2B software vendors is that buyers are buying again. But there’s more to the story. As the economy has moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through phases, much like the classic stages of grief. Image credit: Tim Mossholder on Unsplash Denial Late March...

How to Properly Use Quora for B2B Lead Generation

Guest post by Andrey Zagorodniy. Quora can help you generate quality leads for your business while keeping your marketing costs low. Here’s how to make full use of the platform. Image credit: Sophie Janotta from Pixabay Quora can generate tons of B2B leads According to SimilarWeb, Quora is the second most popular source of information after Wikipedia....

Designing Product Landing Pages: Best Practices for 2020 and Beyond

Guest post by Natasha Lane. When designing product or download landing pages, there’s a lot to keep in mind. First, you need the page to be attractive. A great design will be eye-catching, engaging, and will drive action. Image credit: depositphotos.com Next, they need to be optimized for user experience, so they seamlessly lead web visitors through...

Six Surprising Research Findings About Working from Home [Infographic]

As the pandemic continues, working from home has gone from temporary novelty to a (sort of) new normal. People have figured out Zoom and worked through home WiFi issues. We’ve made the transition to thinking of “commuting” as going to another room or even just shifting our mental focus rather than a physical journey. So, now that we are a few months...

Five Tips to Screen Resumes for Hiring as a Business Owner

Guest post by Aditya Sharma. The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role....

Three Simple (But Common) SEO Mistakes to Avoid in 2020

Guest post by Kara Smith. With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike. There are many complex,...

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