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Four Factors to Consider When Outsourcing Business Processes

Contributed post. For most small businesses to thrive, outsourcing selected business processes is essential. It’s simply not cost-effective to hire full-time staff for every skills gap. Large companies can also benefit from outsourcing specific services to supplement their internal talent. There’s no limit to the kinds of services any organization...

How to Maximize ROI from Your Event Marketing Content

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Those who can see a significant boost to ROI. Here’s how. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter...

Three Key Risks in Business Investments

Contributed post. As an individual, choosing how to invest your money (jump in on GameStop? Hmm, maybe best not) can be stressful. But as a business owner, making investments on behalf of your company can be a make-or-break decision that, understandably, requires significant time and consideration. Although investing as a business is risky and difficult,...

The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past. Since before John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” in the early 1900s, the difficulty...

Five Ways IoT is Changing the Face of Marketing

Guest post by Ronita Mohan. The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing, and is playing a major role in global security. Image credit: Dan LeFebvre on Unsplash IoT and it’s B2B incarnation, the Industrial Internet of Things (IIoT) are also changing facets of marketing,...

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users, the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand...

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Below is the video along with some answers to the questions posed (not a transcript). Watch the video to get expert insights from Maddy Osman, Lisa...

Quick Ways To Double Your B2B Sales Conversions In 2021

Guest post by Dhruv Patel. During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions...

Seven Ways to Effectively Use Data Visualization in Your Next Web Design

Guest post by Eleanor Hecks. Images are powerful tools in your web design arsenal. They draw users in and make complex data easier to understand. Knowing when and how to use them in your projects isn’t as clear-cut, though. Image credit: Visme (post sponsor) Around 59% of the world’s population uses the internet. As a business owner, one of your...

10 Tips to Produce Quality Content Every Time

Contributed post. The single most impactful thing you can do to improve your content’s search engine ranking is to focus on the quality and relevance of your content. It’s easy to simply “produce content.” Write a blog post here, post an image or video there. But, you need to ask yourself whether this content is actually valuable. The answer, most...

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