What Will the Future of Remote Work Look Like? New Research

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like; how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. The Future of Remote Work, a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination...

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Legal Versus Ethical: Web Scraping Edition

Guest post by Christof Leitner. Automated retrieval of data from the web, also called web scraping, is becoming commonplace. A wide range of tools and technologies have been developed to facilitate web scraping. However, the legality and ethics of using these tools for data collection are often overlooked. Not paying attention to these aspects of web...

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. And today’s buyers rely on five primary sources of information to make decisions. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial...

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Five Tips for Creating Landing Pages That Convert

Guest post by Grace Murphy. The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them,...

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report,...

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When to Use Photos Versus Illustrations on Your Business Website

Guest post by Natasha Lane. Because a picture paints a thousand words, the visuals you choose to use on your website are often more important than the words. Humans are highly visual creatures; we’re able to take a lot of information in at a glance just by looking at an image. If you’ve ever wondered whether it’s better to use photos (stock or custom)...

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A B2B Marketer’s Guide to Launching a New Product

Guest post by Eleanor Hecks. For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. The best way to overcome these obstacles...

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Why is Pinterest a Great Social Media Channel for Your Business?

Guest post by Lisa Sicard. According to Social Media Today, “The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Sounds great, right? But...

Aug 2021

How to Improve your Website Conversion Rate through Better UX Design

Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales. Poor conversion rates mean your website isn’t converting visitors into prospects or customers; the investment you are making in driving traffic is generating a low return, or worse—it’s just wasted. Solid...

Aug 2021

Five Effective Ways to Use Interactive Content in Your Marketing Campaigns

Guest post by Gaurav Sharma. With more than four million new blog posts published every day, it’s no longer enough to simply churn out 500 or even 3000 words and click “publish.” But interactive content can help your marketing campaigns and your brand stand out. Using interactive content for your marketing campaigns gets audiences involved rather...

Aug 2021