Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Revised November 24, 2020 The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Are there...

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Monitoring The Data That Drives Retail Success

Contributed post. Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper. If you work in retail, particularly in a small business, one of the ways you should...

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How to Boost Your ROI During a Content Drought

Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm. No business has escaped feeling the economic impact in some form. Image...

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

The way B2B technology buyers conduct research and make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet...

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How to Effectively Save Your Tech Business Thousands of Dollars In the Next Year

Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. These companies need to save cash...

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Five Simple Business Changes That Can Make a Big Difference

Contributed post. Needless to say, 2020 has been challenging. The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. In the U.S. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business...

Oct 2020

Six Successful Strategies for Voice Search Optimization

Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista What’s more, Google reports that 27% (which actually seems low) of the online population around...

Oct 2020

Founders: Market Yourself, Not Just Your Business

Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers. After all, in most cases, consumers don’t put their trust in products–they put their trust in people....

Oct 2020

Redefining Branding in The Digital Age

Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding...

Oct 2020

How to Create a Marketing Communication Plan that Attracts Clients

Guest post by Ronita Mohan. A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. Image credit: David Schwarzenberg from Pixabay But what’s the ideal process for creating this document? And what are the best practices for developing a plan that accurately conveys...

Oct 2020