Six Reasons Twitter is (Still) a Great Social Media Channel for Business

Guest post by Nikola Roza. Despite its mistakes, Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. Moreover, 4.8% of marketers around the world use Twitter to promote their...

2d

How to Start Your Own Marketing Venture

Contributed post. Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. It may be a passing thought due to a bad day at the office, or a deep-seated...

6d

Nine Important Things to Know About Intent Data and AI

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it? The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your...

2w

How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits. Image credit: cottonbro from Pexels Whether this is your...

3w

Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the...

3w

Five Knowledge Management Tools to Elevate Your CX

Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash It may also make you think about processes and tools...

3w

Every Founder Interview on the B2B Marketing Blog (So Far)

An “entrepreneur” (a.k.a, startup founder) has been defined as someone who will work 80 hours a week to avoid working 40. There’s no question they are a special breed. What inspires them to solve certain problems? How do they generate business when they first launch their products? What did they learn from the experience that they can share with other...

4w

Five Quick Things to Wrap Up 2021

If you’re among the small. intrepid group of professionals actually working this “dead week” (the days between Christmas and New Years),  thank you! And thank you for spending a few minutes here. This will be quick. Image Credit: Clay Banks on Unsplash Here are five things (other than work) it’s worth spending a few minutes on this week. Support...

5w

The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021

Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the the year. January of this year marked the 10th anniversary of the launch of this blog. The post The Top 10 Posts from 10 Years of Webbiquity showcased the top posts...

Dec 2021

Five Creative B2B Marketing Strategies to Try in 2022

Guest post by Marina Turea. Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies. Image credit: The Creative Exchange on Unsplash It forces out-of-the-box creativity that draws attention...

Dec 2021