How to Create and Utilize Your Small Business’s Mission Statement

Guest post by Lexie Lu. A mission statement tells customers why your business exists and what you care most about. It sets you apart from competitors, ties into your story, and gives purpose to your day-to-day operations. Image credit: David Iskander on Unsplash According to the Small Business Administration (SBA), there are approximately 31.7 million...

3d

How to Create YouTube Videos that Generate Views & Subscribers

Guest post by Mitt Ray. There are so many platforms for marketing your business with videos, including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. 1.78 billion people visit it every single month to watch videos. And that is why...

5d

Eight Ways to Rock at Your Job (or Get a Better One)

Revised September 2, 2020 Originally published September 24, 2012 You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Quite possibly, it’s because while those qualities are appreciated by upper management, they aren’t enough to set you apart. Here are eight tips that may help. Note that if you...

2w

How to Build an Online Presence as a Local Business

Guest post by Jeremy Bowler. As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page? You may actually be surprised at how effective an extensive...

2w

The Top 10 Best Practices To Organically Boost Your Content on Bing

Guest post by Sheryl Jones. When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%. And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also...

2w

Six Tips for Building Trust and Humanizing Your Brand

Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. While technology has certainly made our lives easier and (generally) more enjoyable, it has also made us more granular targets for advertisers—many...

2w

Four Ways to Ensure You Look the Part in Business

Guest post by Jeremy Bowler. In business, you need to work hard to keep the ship steady. It requires work every single day; even your “days off” can be consumed by thinking about the next move. Hard work and perseverance are essential, but there are certainly other factors that come into play. One of those factors is the impression you make on potential...

3w

The Six Best Project Management and Team Collaboration Tools with Video Calling

Though project management tools are nothing new, today’s best apps add innovative features to support remote, distributed workforces. They go beyond task management and scheduling, with video conferencing features that enable team members to collaborate effectively whether working from home, at the office, or any place else. Image credit: Zoho Remotely...

3w

How To Create An Interactive Content Funnel That Segments & Converts

Guest post by Daniel Ndukwu. Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them...

4w

Four Types of Social Media Content Every Business Needs to Create

Guest post by Shane Barker. Long gone are the days when marketers had to make a business case for using social media.  Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. And though LinkedIn and Twitter remain the top platforms, as Articulate Marketing notes, “Instagram is...

4w