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Six Ways to Build Customer Trust Using Your Website

Guest post by Sari Cada. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay Your website is your “online storefront” where prospects...

Why Your B2B Marketing Should Feature Case Studies

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is...

10 Digital and Traditional Marketing Strategies That Produce Proven Returns

Contributed post. Because there are constantly new marketing ideas and channels to explore, it’s best to always be testing. At the same time, it’s vital to continue using digital and traditional marketing practices that deliver proven results. Image credit: Anna Shvets on Pexels These strategies and tactics help drive revenue growth that justifies...

Seven Ways to Increase Your Brand Influence

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels Brands also need influence...

The Etiquette of Web Scraping and How to Use Web Scraping Legally

Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels Although web scraping is perfectly legal, this does not mean that absolutely any content can be collected and actively used. It has to...

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash However, the keys to an extraordinary meeting can be hard to find. The less-experienced...

How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

Contributed post. A talented and engaged workforce is one of the most valuable assets any company can possess. They are the engine that drives business success. Your employees are also responsible for the majority of customer interactions. Image credit: stevepb on Pixabay But while the influence of knowledgeable, helpful employees is positive, a...

10 Tips for Effectively Communicating With Sales Prospects on Your Website

Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Image credit: Andrea Piacquadio However,...

Eight Advanced LinkedIn Strategies for B2B Marketing

Guest post by Eduard Klein. There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay How...

10 Tips to Build a Strong Online Presence for Your Small Business

Guest post by Erik Emanuelli. Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search. Image credit: Clay Banks on Unsplash But in order to be successful with your small...

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