WordofMouth.org

We teach word of mouth marketing.

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Paused… for now

Hi Folks – You’ve probably noticed that there haven’t been any posts here for a few years. I’ve been focused on my current business and haven’t been working on word of mouth marketing. Still here: All the archives of timeless advice damniwish.com at wordofmouth.org. On hold: Startup advice, consulting, speaking. Paused: Feel free to sign up for...

How to use word of mouth for recruiting

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve gone through the regular channels, you’ve posted your job openings in the right places, but the job applications you’re looking for just aren’t coming in. Sometimes...

How to make your last impression a good one

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Leaving a lasting impression is as important as giving a good first impression. You want your customers to walk away feeling like they have to tell someone about your...

3 ways to make influencers like you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Right now, if you want someone your customers trust to talk about you, you’re not alone. You’re competing with marketers from some of the biggest companies in the world...

3 actions to build the front line customer experience

This is a guest post from Jeanne Bliss — customer experience expert and author of “Chief Customer Officer 2.0.” See the original post this is adapted from and more like it on her blog. Attitudes and actions embody what is behind beloved companies. They take what informs their personal decisions with them into business. Here are three “get real” actions...

3 buzzworthy alternatives to celebrity endorsements

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most of the time, if you get a celebrity to endorse your stuff, like David Ogilvy says in Ogilvy on Advertising, people will remember the celebrity — not your stuff. Instead...

Why you need a customer service response road map

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Few customer complaints are personal. Still, it’s human nature to feel attacked and react emotionally in these...

3 easy word of mouth tools to share

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth tools are often that extra push to get someone to talk about you. They’re a reminder, a conversation starter, and a physical object to share. And best of...

Are you minding your packaging?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters too. Yes, it probably costs more. And yes, it means you...

3 copywriting lessons for earning more word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s so much advice out there on how to write stuff people will read. But what about the copywriting that makes people want to share? You don’t have to write a listicle...

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