Online Advertising Resources, Tools, and Training
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State of Ads.txt Adoption

What is ads.txt? Ads.txt is an IAB Tech Lab project that was created to fight inventory fraud in the digital advertising industry.  The idea is simple; publishers put a file on their server that says exactly which companies they sell their inventory through.  The file lists partners by name, but also includes the publisher’s account […] The post State...

Sat Sep 16, 2017 22:32
Setup an Ads.txt Web Crawler

This post is a step by step walkthrough of how to start using Neal Richter’s ads.txt web crawler Python script posted under the official IAB Tech Lab’s git repository. You might know him as the former CTO of Rubicon Project or current CTO of Rakuten, but he also served as a key contributor to the […] The post Setup an Ads.txt Web Crawler appeared first...

Sat Sep 16, 2017 22:32
Server Side Header Bidding Explained

What is Server Side Header Bidding? Server side header bidding promises to improve latency, scalability, and auction logic issues seen in traditional header bidding by moving communication with exchanges away from the browser and into servers.  The process is essentially the same way SSPs and DSPs integrated for years, except this time the SSPs are...

Wed Jan 25, 2017 15:05
How to Catch & Kill Mobile App Store Redirect Ads

We’ve all seen them; you’re casually browsing your favorite app or playing a game on your phone and suddenly you’re being redirected to the app store to download Candy Crush.  What gives?  It’s another obnoxious mobile app store redirect ad that’s automatically sending you to the app store without a click. These are the pop up […] The post How to Catch...

Tue Jan 3, 2017 17:22
Charles Proxy on Cellular Networks

Note: Special thanks is due to Scott Eichengrun for this article, specifically showing me how to get the two phone rig going. This article is a tutorial on how to configure Charles Proxy to inspect traffic over cellular networks, and while it’s designed with ad operations use cases in mind, it’s applicable to any front end web […] The post Charles...

Thu Dec 15, 2016 02:50
Advanced Charles Proxy Tutorial for Ad Ops

I’ve already written a number of posts on how to use Charles Proxy for ad operations work, including how to setup Charles for mobile debugging, both over Wi-Fi and cellular networks.  This post is an advanced Charles Proxy tutorial, meant to highlight best practices and advanced tips once you know the basics.  I’ve suggested use cases […] The post...

Thu Dec 15, 2016 02:50

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