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Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street...

Thu Feb 22, 2024 00:33
The Speed of Culture Podcast: Nissan’s Journey Through Changing Consumer Demands

Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by consumer needs. To gain insights into how the company is adapting its marketing strategies to align with shifting consumer trends, we spoke to Nissan's...

Wed Feb 21, 2024 22:21
Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S. The initiative aims to challenge the...

Wed Feb 21, 2024 21:01
Fubo Faces ‘Uphill Challenge’ Suing Disney, Fox and WBD Over Sports Streaming Plans

Fubo could be facing a difficult task in its antitrust lawsuit against major broadcasters The Walt Disney Company, Fox Corp. and Warner Bros. Discovery to derail their joint sports streaming venture. David Gandler, co-founder and chief executive of Fubo, has claimed that the move by the major corporations, announced earlier this month, is anti-competitive...

Wed Feb 21, 2024 21:01
Verswire Is Not Your Average Record Label

Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, founder and CEO of...

Wed Feb 21, 2024 20:31
Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster

More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women's sports leagues, signed a multi-year renewal deal that adds the pro basketball league to the network, which puts all four AU sports--basketball, softball, lacrosse and volleyball--on ESPN platforms. More than 70 live games across the four...

Wed Feb 21, 2024 17:38

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