This is a guest post by Curtis Sparrer, principal at Bospar. In today’s Apple world, in which every product launch becomes a spectacle, it is no longer enough to simply activate a brand, throw out some ads, and then step back and hope that consumers and media will take interest. Hence, the “event activation.” If you can pull off an interesting event...

This is a guest post by Curtis Sparrer, principal at Bospar. Artificial intelligence: it’s everywhere. In our movies, in our homes. It’s running our thermostats and our online radio stations—not to mention thousands of different business applications we use every day without realizing it. In many ways, it is making our lives better and jobs easier....

This is a guest post by Allison Symonds is a PR Associate and Content Specialist at A.wordsmith. A lot of PR pros are eager to tell you how easy it is to be a thought leader: “3 Simple Ways to Become a Thought Leader in 15 Minutes or Less,” “How to Become a Thought Leader in a Month or Less,” and “You Can Be A Thought Leader: The Secret To Being Inspiring.”...

What do Apple’s iPhone, Cartier’s Tank watch, Finland, Disneyland Paris and U2 have in common? They will all be marking milestone anniversaries this year. For many other brands, companies and destinations worldwide, 2017 also holds historical significance. These commemorations offer a unique chance for products or places to attract attention beyond...

This is a guest post by Krishna Subramanian, co-founder, Captiv8. Sure, instant gratification can be pretty nice – but only for a moment. If you’re looking for lasting happiness, you’ve got to play the long game. That’s as true for brands as it is for people. Yet, when it comes to influencer marketing, all too many companies are settling for one-night...

This is a guest post by Noemi Pollack, founder and CEO of The Pollack PR Marketing Group. Somehow New Year’s and end-of-year lists have become the norm.  There seems to be a compulsion at this time of the year to round things up — a sort of overview of the best of everything as well as the worst of everything. The lists are ubiquitous and are grouped...