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Wed Feb 17, 2021 19:19
Frenemies Fight the Creative Battle Cannes Lions 2016

Written by Young Dogs Bas den Bode and Niek van Beek for ADCN On Wednesday 22 June the Creative Battle between Belgium and the Netherlands took place during The Cannes Lions International Festival of Creativity. This was the second edition of the event, organized by de Persgroep Belgium, de Persgroep Netherlands, Creative Belgium and ADCN. Because...

Thu Aug 11, 2016 15:32
A good sign for gays

Energy company Nuon is supporting the Amsterdam gay pride (to be held this weekend) by illuminating its huge, distinctive power station chimney in rainbow colours – just outside the ring road West. The fact that corporate brands nowadays all try to claim some gay pride – in commercials showing two gay men has become the standard for big banks that want...

Fri Aug 5, 2016 13:00
Fair enough

A concept that you can use for any product, really; showing the opposite of a product benefit and then, at the end; “luckily there is ….!” But if executed well (as in this case) it is easily entertaining enough to not skip the online ad – which is a rare thing as we all know. Especially the typecasting, in combination with the setting, makes the characters...

Tue Aug 2, 2016 11:39
Extends your airtime

Skyn condoms use an innovative alternative to latex, dubbed Skynfeel. To advertise this new material – and the condom – Sid Lee Amsterdam teamed up with Pauline van Dongen to develop an adaptable long jump suit that not only minimizes body limitation but adds extra airtime to the athlete’s jump. What? Yes, you’re hearing this right. The suit features...

Tue Jul 26, 2016 14:25
Infected by Budweiser

The best branded content is the kind of content that doesn’t feel too much like a commercial and engages you for much longer than 30 seconds. Here’s an example, a video clip created by W+K Amsterdam for AB InBev, the exclusive sponsor of the Belgian festival Tomorrowland, one of the world’s largest electronic music festivals. The song, dubbed ‘Infected’,...

Thu Jul 21, 2016 16:57

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