The Appcues Customer Engagement Blog covers everything from user onboarding strategies to product launch best practices. Discover the latest here.
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4 essential questions to ask throughout the customer journey

Asking the right questions at the right time increases engagement, yields more valuable customer feedback, and helps create better user experiences. Here are 4 essential questions product managers should at every stage of the user/customer journey, from acquisition to retention.

Wed Nov 15, 2023 18:41
5 questions product marketers should ask before their next product launch

Before running the usual gamut for feature releases, product marketers need to understand the value of the feature. Here's a checklist of what you need to know.

Tue Nov 14, 2023 01:42
How to plan a product launch

We spent hundreds of hours studying product launches to understand what makes a launch go viral. Here, we look at the 8 most important steps to a successful product launch, from setting metrics to sending emails.

Sat Nov 4, 2023 02:05
How to write release notes (template +5 great examples)

Effective release notes re-engage users & keep your customers up-to-date. Here are the 5 best release note examples & best practices for writing your own.

Tue Oct 31, 2023 00:33
Celebrating One Year of Appcues Mobile: A Year of 'App'solute Awesomeness!

We're revisit all our thrilling releases (tooltips, surveys, and more!) to celebrate this exciting one-year milestone.

Wed Sep 27, 2023 17:47
In-product experimentation: Your guide to optimizing app experiences

Learn how to optimize your product, boost user satisfaction, and stay ahead of the competition with in-product experimentation. Dive into this comprehensive guide, complete with step-by-step instructions, real examples, and top experiments to get started with.

Thu Jul 27, 2023 17:31

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