The Appcues Customer Engagement Blog

The Appcues Customer Engagement Blog covers everything from user onboarding strategies to product launch best practices. Discover the latest here.

Latest articles

How we used Appcues' new no-code tools to track and measure beta usage

As product people, we face similar challenges as our customers, and the launch of click-to-track and Events Explorer was the perfect opportunity to practice what we preach.

Feature prioritization: 3 data sources to guide your product decisions

Feature prioritization is often a balancing act. Learn how to use different data sources to inform your product roadmap.

Introducing Appcues' no-code tracking and analytics

We’re thrilled to introduce two impactful new Appcues features: click-to-track and Events Explorer. Thousands of businesses have used Appcues to improve product adoption, and now they can measure it too.

A guide to creating product positioning statements (+ 5 examples to inspire your own)

Getting clear on how to talk about your product keeps your teams on the same page. Find out the secrets to writing an A+ product positioning statement.

4 types of product analytics tools to build a powerful product tech stack

Product management can be driven by insights you glean from your data. Learn how to leverage a suite of product analytics tools to provide you with end-to-end analysis.

5 product management KPIs that tell you more than NPS

Net Promoter Score measures your customer experience. But how can you back up what your customers are telling you with data?

7 user engagement metrics that give us deeper insight into our users

Not sure which user engagement metrics you should keep your eye on? We have a couple of ideas inside…

6 keys to accelerating your product adoption process

The product adoption process has multiple stages, but two of them are more important than the others. Click through to learn which ones!

The product adoption curve: A framework for strong product positioning

Effective product positioning starts with a solid understanding of the product adoption curve. Click through to learn how to leverage it in your strategy!

A guide to feature adoption: The key to long-term user retention

Don’t let low feature adoption be the weakest link in your user retention strategy. This guide has tips on how to get users hooked on your new features.

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