The Appcues Customer Engagement Blog

The Appcues Customer Engagement Blog covers everything from user onboarding strategies to product launch best practices. Discover the latest here.

Latest articles

A guide to feature adoption: The key to long-term user retention

Don’t let low feature adoption be the weakest link in your user retention strategy. This guide has tips on how to get users hooked on your new features.

4 aha moment examples that will remove friction from user onboarding

Need some aha moment inspiration? Check out these aha moment examples of friction-free user onboarding that help folks see the product's value ASAP.

4 product manager responsibilities that great PMs embrace

How can product managers make the transition from being good to great? It's all about embracing responsibilities that put your team first.

SaaS User Onboarding: How Today's Top SaaS Companies Onboard and Retain Users

User onboarding is a crucial part of product success for any SaaS company. Here's how Asana, Notion, and HubSpot onboard their users.

Product Positioning: Definition, Components, and Examples

When competition can be overwhelming, the right positioning can be enough to make prospects sit up, observe, and check out your product.

Introducing the new Appcues <> HubSpot Integration

Today, we are thrilled to release our new bi-directional Appcues HubSpot Integration to help you unify marketing, CRM, and product data.

Introducing: New and improved Flow Analytics

We overhauled our analytics page to be more detailed, intuitive, and beautiful than ever! Learn more about the exciting changes to flow analytics, issues reporting, and more from our customer-centric PM Lily Rosenbloom.

What kind of product roadmap is right for your team? 

There are thousands of product roadmaps examples and templates out there. How do you choose the best product roadmap method for you? The answer really depends on your software, your team, and your audience. We break down the different types of roadmaps and the pros and cons of each.

6 ways PMs can collect, analyze, and leverage user feedback more effectively

How product managers can incorporate quantitative data with qualitative user and customer feedback from NPS, email, and in-product messaging to make more informed decisions about product roadmaps, features, and more.

Designing for developers: 3 lessons on building a product for technical users

The observability team at Cockroach Labs recently redesigned their admin UI with developers in mind. Here, they share 3 lessons they learned about designing for technical users—including how to study user workflows, leverage documentation in-app, and user test with coworkers.

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