The Appcues Customer Engagement Blog

The Appcues Customer Engagement Blog covers everything from user onboarding strategies to product launch best practices. Discover the latest here.

Latest articles

Introducing the new Appcues <> HubSpot Integration

Today, we are thrilled to release our new bi-directional Appcues HubSpot Integration to help you unify marketing, CRM, and product data.

Introducing: New and improved Flow Analytics

We overhauled our analytics page to be more detailed, intuitive, and beautiful than ever! Learn more about the exciting changes to flow analytics, issues reporting, and more from our customer-centric PM Lily Rosenbloom.

What kind of product roadmap is right for your team? 

There are thousands of product roadmaps examples and templates out there. How do you choose the best product roadmap method for you? The answer really depends on your software, your team, and your audience. We break down the different types of roadmaps and the pros and cons of each.

6 ways PMs can collect, analyze, and leverage user feedback more effectively

How product managers can incorporate quantitative data with qualitative user and customer feedback from NPS, email, and in-product messaging to make more informed decisions about product roadmaps, features, and more.

Designing for developers: 3 lessons on building a product for technical users

The observability team at Cockroach Labs recently redesigned their admin UI with developers in mind. Here, they share 3 lessons they learned about designing for technical users—including how to study user workflows, leverage documentation in-app, and user test with coworkers.

How to drive feature adoption with in-app messaging

In-app messaging is one of the most effective tools product owners have to improve user engagement with new and underused features. Here are 8 strategies for increasing feature adoption with in-app announcements and in-product marketing.

9 best-in-class examples of product personalization

Users don't just want personalized experiences—they expect them. Here are 9 exceptional examples of personalized product experiences from B2C and B2B apps to inspire your product team and help you start designing more a customized, bespoke UX for your own users.

Speak your users' language with Appcues Localization

Localization refers to the adaption of a product, app, or website to meet the needs and preferences of a specific locale or market. Whether you're trying to expand internationally or just provide a more personalized UX, Appcues Localization is a no-brainer. Learn how it works and why it matters.

5 compelling user referral campaign examples

Consumers are 4x more likely to buy from a company recommended by a friend. Learn how to jumpstart your user referral engine and increase customer advocacy with these 5 referral campaign approaches from popular apps.

Promoting your app launch on social media: 6 tips for a successful launch

Social media promotion is a critical component of any successful app launch—whether your product is an ecommerce mobile app or a complex SaaS solution. Mara Cavello of G2 explains how to choose the right social media platform, encourage user reviews, and measure results.

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