Brian Solis

Defining the convergence of media and influence

Latest articles

Brian Solis Keynotes Dircom Mandarin in España to Great Accolades

Dircom Mandarin featured Brian Solis for its keynote in September 2020. Brian focused on “Rethinking reputation” in the ‘Interim Normal’ to Excel in the Next Normal. The feedback was amazing! Your session has been amazing. You did a great job adapting your messages to our audience and we got incredibly positive feed-back. In addition, we got a record...

Introducing a new live video series, Intersections: Where Ideas and Possibility Converge

The new media world is simply incredible. It’s rich with opportunities to learn and share with platforms that make onboarding, creating, publishing and consuming content approachable by just about anyone. I’ve been blogging since about 2004, producing online videos shortly thereafter and podcasting for the last few years. It wasn’t until recently however...

FranceSoir: La génération N: un nouveau type de consommateur transformé par la pandémie

Photo by cottonbro from Pexels L’épidémie de coronavirus, accompagnée de mesures de protection sanitaires inédites, a considérablement changé les habitudes et les règles de vie en société. Aux États-Unis, pays de la société de consommation par excellence, Brian Solis a développé le concept de la génération N pour décrire un nouveau type de consommateur,...

The Content Experience Also Shapes the Customer Experience, Design Accordingly

Originally published in the Alexa blog, “Out with Content Strategy, In with Content Experience.” Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information regardless of the company providing the information?...

Mandarin Virtual amb Brian Solís, un dels majors experts al món en transformació digital i innovació

Digitalitzar-se o morir. Si alguna cosa no ha aturat la pandèmia provocada per la Covid-19 són els plans de digitalització de les empreses. Al contrari, s’està convertint en un accelerador de la transformació digital de les organitzacions. La innovació ha permès reduir part de l’impacte provocat per l’expansió del virus i mitigar alguns riscos. D’altra...

Customer Contact Week: To Transform Your Business, You Must Urgently Transform Customer Service

Brian Solis, Global Innovation Evangelist at Salesforce joined Lisa Griffen, SVP Enterprise Access at Thomas Jefferson University & Jefferson Health, Carolina Aramayo, SVP Contact Center Transformation, BBVA USA< and Pam Oliver Senior Correspondent and FOX NFL Reporter. The immersive and interactive digital conference includes content on business...

The Future of Retail: Inspiring Innovation In The Novel Economy

Since the dawn of COVID-19, brick-and-mortar retail has been thrust into yet another level of disruption. From e-commerce to mobile to social media to apps to a global pandemic, retail can’t seem to catch a break. But now, maybe they can. Consumers are now, not only increasingly digital first, they’re bound by a somatic marker that is COVID-19. The...

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

Pixabay, Pexels.com When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same...

Brian Solis to Keynote IAA Creativity4Better, The Engine for Economic Revival

Brian Solis to keynote the IAA Global Creativity4Better conference. Brian will present his new research that documents the rise of Generation-Novel (Generation-N), an evolving cross-generational customer segment born in the era of COVID-19. He believes that understanding this psychographic customer segment will be the fuel for the engine for economic...

Imagining a New Era of Restaurant Experiences by Reinventing the Restaurant Industry

How different could the restaurant scene look in just the next handful of years? Let’s find out… Today’s customers live a connected lifestyle, more so now with a global pandemic shutting normal life down. Connected customers expect all of the conveniences and perks that come with the on-demand economy. They’re not only connected and always-on, they’re...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!