Growth Essays - Brian Balfour's Coelevate - Brian Balfour's Coelevate

If you are looking for "hacks" or "tricks" (that probably don't work) then  my content is not for you.  Subscribe to my email list if you want detailed and in-depth guides on growth. 

Latest articles

How To Launch A Product or Feature To Maximize Growth

Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. Why? Because...

Don't Let Your North Star Metric Deceive You

We’ve all heard the rallying cry of the “One Metric That Matters”.Choose your north star and focus. Grow 7% week over week. If you grow DAUs, the rest will follow.But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification.In a recent essay, Casey Winters, formerly Growth at Pinterest, says:“The search for...

6 Mistakes Growth Candidates Make in the Interview Process

Get the customizable Growth Interview Prep Worksheet that accompanies the post here.You walk into your growth interview after hours of preparation. You’ve perfected your 2 minute pitch, polished your work stories, and maybe even done some case prep. You’re ready to showcase your achievements and you have an answer ready for any question they throw at...

Building a Growth Framework Towards a $100 Million Product

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. Subscribe to receive the rest of the series.   When I joined HubSpot in January 2014 the mission was clear. One, help build the foundation for a new $100M...

Why Most Companies Fail At Moving Up or Down Market

This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series.In the introduction I explained there are two types of companies:Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out.Smooth sailors, where growth feels like wind is at your back.The difference between...

The Model Market Fit Threshold & What it Means for Your Growth Strategy

This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series.In the introduction to this series, I explained there are two types of companies:Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out.Smooth sailors, where growth feels like wind is at your back.The...

Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

This is part four in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series, I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out, and Smooth Sailors, where growth feels like wind is at your...

Product Channel Fit Will Make or Break Your Growth Strategy

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product.Subscribe to get the rest of the series. This is part three in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the...

The Road to a $100M Company Doesn’t Start with Product

This post is part of a 5-part series on the frameworks you need to align to grow to a $100M+ company. Subscribe to get the rest of the series and access to the videos.  In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+...

Why Product Market Fit Isn't Enough

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company.  Subscribe to receive the rest of the series.   I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. Some $100M+ wins. Some, complete losses. Most end up in the...

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