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Improving your creativity within CRO – why conflict, collaboration and your environment is key

Creativity. The notion that some of us have it and some of us don’t is widely misunderstood. Just because you can’t draw doesn’t mean that you’re not creative. For starters, there are tactics to activate and heighten creativity in us all – some of which I’ll go through I specifically wanted to challenge the notion of the current state of conversion...

Stephen Allan Joins Brainlabs as full-time Executive Chairman

In a stunning coup for Brainlabs, ex-MediaCom Chairman & CEO Steve Allan has returned to the media landscape which he has helped to define over 38 years. He joins us as Executive Chairman in a full-time appointment to help the agency go from budding international player to number one in the world. Career Highlights Steve was part of...

Success on social this holiday season: Data-led recommendations to win at Facebook and beyond.

Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we’ve completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and compiled recommendations to help you prepare for the holiday season. Supply & Demand Before we begin, let’s define the essential elements...

Brainlabs acquires international Amazon agency Molzi

That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year! Our industry-leading expertise in Google and Facebook advertising along with the incorporation of further Amazon capability elevates us to leaders across all three giants...

Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs

This week Google announced the change that every paid search marketer knew was coming sooner or later – the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will become the core paid search text ad type for all advertisers. If you haven’t started testing RSAs yet, don’t panic (but also–start testing RSAs. They work....

The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave, and DuckDuckGo

Consumer privacy is a major concern across every component of today’s marketing ecosystem.  Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving data legislation. Apple drastically reduced mobile targeting and measurement opportunities with the release of...

Brainlabs appoints Wan-Gyn Ang as SVP, APAC

Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and talent approach with clients across the region.  She brings with her a wealth of in-market knowledge across the Asia Pacific region and over 20 years’...

Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet

We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet.  Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google’s MarTech stack. We’re also looking forward to benefiting from MediaNet’s...

Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet

We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet.  Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google’s MarTech stack. We’re also looking forward to benefiting from MediaNet’s...

Mental health awareness at work: How to start the conversation

Stigma: a mark of shame or discredit  (Source: Merriam-Webster)Mental Illness: a health condition involving changes in emotion, thinking or behavior (or a combination of these). Often associated with distress and/or problems functioning in social, work or family activities (Source: American Psychiatry Association)Mental Health: a state of well-being...

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