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How People Decide What to Buy (6 Behavioral Biases)

How do people decide what to buy? Breaking that question down further, what frameworks do we subconsciously use to inform, and speed up our decision-making? Enter behavioral biases. Or, decision-making shortcuts. When shopping for a phone, you could learn photographic composition and analyze the output images from your top contenders....

Why Integrate Payment Software Into Your Online Store?

Manual payment processing along with brick and mortar shops are things of the past. Since the advent of advanced digital technology, there is no way out except going e-commerce and integrating payment software. If you don’t agree with this statement, read the full article and make sure that automatic payment processing is the key to effective...

3 Key Challenges to Overcome During Remote Onboarding

Onboarding is not just about teaching the employee how to perform their role, but providing them with the best foundation to do that, and facilitating their integration with your existing team.

7,973 Leads and $50k in Revenue From One Exit Popup. Here's How Rudy Mawer Did It.

Not using exit popups in your marketing is like benching one of your star players. Why? Because (when done right) they can literally turn abandoning visitors into full on customers—in a matter of seconds. Case in point: This exit popup from the team at Rudy Mawer was directly responsible for securing 7,973 leads and over $50,000 in revenue...

Incredible Ways Social Media Impacts Your Business In 2021 [Infographic]

Did you know that more than 60% of people turn to social media when in need of buying inspiration? So if you’ve established your brand’s online presence, you’re already in the driving seat. But is it enough? Find out: - How to grow your brand on social media? - Best social media platforms for marketing? - Tips to communicate to your...

When You Need an HR Team and How to Build One Effectively

HR teams still have a vital role to play in the structure and organization of a company.

Creating Engaging B2B Copy: 10 Idea Sources that Companies Can Seek Inspiration From

10 idea sources that will inspire you to constantly create and deliver engaging B2B content pieces and generate more B2B leads.

Top 5 Lead Generation Software Platforms to Find Awesome Prospects

Need new prospects right now? Investigate the top 5 lead generation software solutions to acquire awesome leads and explore the alternatives. After all, resorting to an agency might be safer than using automated platforms.

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Looking for a list of free SEO-related Chrome extensions that will help you improve your performance and productivity? It can be time-consuming to navigate the crowded world of SEO Chrome extensions. Hence why in this report, we've put together a list of 16 expert-recommended SEO Chrome extensions that can help you (and your team) with keyword...

LinkedIn Content Explained: What to Post to Generate Leads

LinkedIn lead generation is foolproof, nothing can go wrong, it’s the prospecting paradise of 2021. Right? Well, wrong❌ With more and more people realizing the potential of this business social media network, the ‘old ways’ are becoming less and less effective👎, prompting marketers and salespeople to come up with new strategies. One of the...

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