Jon Loomer Digital

For Advanced Facebook Marketers

Latest articles

Quiz: Test Your Facebook Pixel Knowledge

How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score. If you want to learn more, check out my three-part training (the first part is free!), Facebook Pixel Masterclass. ...

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two. The reason for this is simple. While both time on a page and scroll depth are good indicators...

Create Facebook Pixel Events for Scroll Depth

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. If you read last week’s post, portions of this post will be repetitive. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events....

Create Facebook Pixel Events for Time Spent

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. This is a big deal. It’s more than simply creating a custom audience of those who...

How I Schedule and Conduct Facebook Live Webinars Using Ecamm Live

Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. This is part of a series of posts I’ve written on a topic that’s more important now than ever, as businesses around the world are forced...

How I Schedule and Conduct Facebook Live Interviews Using BeLive

Recently, I walked you through all of the ways I am conducting virtual live streams — so many that it was one of the longest posts I’ve ever written. Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There are two primary ways I conduct a Facebook Live session:...

How I Use Facebook Live, Webinars, and Virtual Conferencing Software

Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start. I’ve been doing everything online for the life of my business, nearly nine years now. Webinars, Facebook Live, team meetings, social events, and...

Difficult Decisions in Difficult Times

When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how we consume information,...

A Survey of Targeted Facebook Ad Users [Results]

About a month ago, I told you about how you can use Facebook Messenger ads to collect leads. I decided to run my own experiment to survey those I was targeting. The results are pretty interesting! In this post, I wanted to share the results of that survey and what they mean to me. The Experiment First, a quick refresher. I’m running a Facebook ad...

The Limitations of the Boost Button

I’ve been doing this for a long time. This website has existed since 2011. One of my primary goals since the beginning has been to help advertisers move beyond the Boost button and into Ads Manager. You know the Boost button. Facebook throws it at you every time you drop a post on your Facebook page. It’s enticing. Facebook has actually done a good...

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