Legal Marketing Blog
Sleep. We all know it’s important. But, there is so much to do and no time to do it. Where do we steal the time? From our sleep, right? We tell ourselves that we can function on 6, 5, or 4 hours of sleep. We’re kidding ourselves—we can’t. Watch Matt Walker’s TedTalk and you may say YIKES as I did! When you prioritize your time, sleep will be moved to...
This article originally appeared on Forbes.com. Life can feel totally out of control sometimes. This year has been difficult for many reasons — political turmoil, economic chaos, a global pandemic — and I know that many people are feeling helpless and out of control. I understand this feeling. It’s been a challenging year for me, too. But it’s so...
When it comes to securing leads, the follow-up email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do you create ones that maximize positive responses from...
You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business? On Center Stage, Danny Decker talks about the mistakes he’s seen lawyers make with their marketing, why email is so under-utilized, and the downsides of focusing too much on SEO. Why you...
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and they were pursuing this lead hard. Our team...
This article originally appeared on Forbes.com. Your thoughts have the power to shape your reality, for better or for worse, whether you realize it or not. Henry Ford is often credited with saying, “Whether you think you can, or you think you can’t — you’re right.” There’s so much truth and wisdom in that statement. As I like to tell my clients,...
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