Legal Marketing Blog

A blog dedicated to lawyer marketing in any size law firm

Latest articles

Read What Your Clients Read

Pretty simple, huh. And if you don’t know ask them. Your clients’ reading habits will reveal what it is that other potential clients like them (whom presumably you would like to also represent) are reading. That is essentially the message of today’s meditation taken from 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals by...

Good Etiquette = Good Manners = Good Marketing

There is a very interesting article on Inc. magazine online about business etiquette and five suggestions that matter. It starts out by talking about how some consider the mere discussion about etiquette as being stodgy or even old fashion. It is anything but. Here are the 5 tips: Write Thank You notes. They are still effective and memorable, because...

Don't Waste Your Money On The Yellow Pages

There's a great discussion over on LinkedIn's Marketing the Law Firm group about the value of advertising in/on the Yellow Pages. I support most of the ideas or comments made there and suggest you take a look at the discussion. I have never been big on advertising, period. It does not make my top 10 list of effective marketing or business development...

How to Make Your Marketing Committee Effective

For those who know me, know that I am not a fan of law firm marketing committees. It may have something to do with my many years as an in-house marketing professional. I found that they only get in the way. Not only because some committee members get at cross purposes chasing their own agendas (whether they have a clue as to what marketing is all...

Consider an Internal Coaching Program to Get Marketing Results

At a presentation to lawyers and marketing people this week at the LMA Triad City Group, I was talking about best practices. I didn’t just suggest tips for those activities that work best IMHO, or planning action items around them, but pointing out that in my experience the biggest obstacle to lawyer business development is the implementation phase....

Does Your Business Card Hurt You?

What does your business card say about you? That is the question posed by Ross Fishman on Ross's Law Marketing Blog. You may not think that a small, simple thing like a business card is very important. In fact, you may not even give it a second thought. That is a big mistake. Fishman says, and I agree, “first impressions matter…” He goes on: “Your...

Legal Project Management is for Real!

Lawyers have always done project management. They haven't called it that nor done it in a systematic way. But if you've ever managed a legal matter (project) you have done project management, more so if you managed a team, worked within a budget, and on deadline. But, as I mentioned, it's was likely done in less than an ideal or efficient manner. Legal...

Thank You Notes: Is Handwritten or E-mail better?

A post on Thom Singer’s Some Assembly Required blog last Friday challenged in detail the assertion by Jessica Liebman in a post on Business Insider Blog that email “Thank You” notes after an interview are better than handwritten ones. Her reasoning is that the latter: Take too long to get there (and letters could get lost in the mail); A handwritten...

Marketing Budget: Should be 0% of Revenues for Starters

There is an interesting discussion over on LinkedIn’s Marketing the Law Firm group about how much a law firm’s marketing budget should be. Numbers like 5%, 8% or 3% are being thrown around. I’m not saying that any of those are right or wrong. What I suggest is that your budgeting process should start with a marketing plan that is zero-based. If you...

Building a Network for Success

A referral network does not just happen. Like everything else in legal marketing, it takes work. William Melater, the Dis-Associate contributing author on Attorney at Work, tells us that it doesn't matter where you went to school or your class rank. What does matter, if you are to “be successful as a lawyer,” is that you are able to bring in business....

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