Logo Design Love

For graphic designers and all who love logos.

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LogoArchive Akogare

In the words of Richard Baird, the idea behind the latest issue of his LogoArchive zine is, “to evoke — through materials, processes, form, content and ‘atmosphere and ceremony’ — ‘akogare,’ a deep feeling of respect and admiration for those I look up to, and a feeling of never being able to reach the same level. Japanese publications such as IDEA...

Man and His Mark, 1970

Man and His Mark was the title of Impressions Number Three from February 1970. Each Impressions issue was given a specific theme, and some of Australia’s most revered designers were commissioned for the project. This issue featured trademarks and symbols designed by the late American graphic designer Les Mason (1924–2009) who moved from Los Angeles...

LogoArchive.Now

It’s the first project from designer Rich Baird to invite submissions. Submit your logos to @LogoArchive.Now by tagging an Instagram upload with #LogoArchive_Now (for marks designed and applied between 2000–2020). A brief description from Rich: “Currently it is myself working on this but I hope to have a panel in the coming months. Of course, there...

Word as Image, by Ji Lee

Ji Lee’s short description: “This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. “The challenge is to visualize the meaning of a word, using only the graphic elements of the letters forming the word, without adding any...

A language without letters, by Japanese graphic designer Yukio Ota

The name of this language, on which Professor Ota has laboured since 1964, is LoCoS — “Lovers’ Communication System.” The name reflects his hope that readers and writers will communicate “as effortlessly as lovers.” LoCoS is essentially a type of purely visual Esperanto. Unlike most written languages, LoCoS represents concepts rather than sounds...

The yin yang symbol — order and chaos

I was watching YouTube the other day — one of Jordan Peterson’s talks, Who Dares Say He Believes in God. Afterward, as YouTube does, it led me to a related video showing one of his older university lectures where he talked about the meaning behind the yin yang symbol. It’s a symbol I’ve seen throughout my life but I’ve never heard it explained with...

Reimagining the Swan Vestas logo

This logo by Kent-based graphic designer John Vingoe picked up a Chip in the 2019 Chip Shop Awards (the 2020 submission deadline is 12th March). It was part of a personal project to reimagine existing brands through their logos and packaging — in this case a redesign of the classic Swan Vestas logo. Original Swan Vestas matchbox designSwan Vestas...

Goodyear’s iconic Wingfoot

The responsibility for the adoption of the Wingfoot symbol, now widely known around the world, rests to a great extent with Frank Seiberling, the founder and for many years president of The Goodyear Tire & Rubber Company. In the old Seiberling home in Akron, Ohio, there stood a statue of Mercury, the Roman god (known to Greeks as Hermes). The...

Welcome to Fabulous Las Vegas

The 25-foot-high, internally lit Las Vegas sign was designed by the late commercial artist Betty Willis (pictured below in 1998). Photo via Las Vegas News Bureau (LVNB)Betty started designing neon signs in the 1950s for Thomas Young’s YESCO and other sign makers. In 1952 she moved to Western Neon, a small local outfit, where, in 1959, salesman Ted...

The Logo Design Idea Book

Written by Steven Heller and Gail Anderson, The Logo Design Idea Book features 50 logos as examples of good ideas in the service of representation, reputation, and identification. Each logo is given a double-page spread, images on one side, text on the other. Many of the designs are well known, for brands such as LEGO, Amazon, FedEx, and IBM, while...

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