The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming? Read the full article at MarketingProfs

Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. Read the full article at MarketingProfs

Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? Read the full article at MarketingProfs

Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical disadvantage. Read the full article at MarketingProfs

Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too. Read the full article at MarketingProfs

You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. Read the full article at MarketingProfs