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What Augmented Reality, Virtual Reality, and Gaming Mean for Reward Marketing

The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming? Read the full article at MarketingProfs

PR People: Focus on These Five Areas Instead of Branding

Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. Read the full article at MarketingProfs

Five Reasons to Hold Off on Virtual Reality Marketing

Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? Read the full article at MarketingProfs

Pinterest Isn't the Social Platform You Think It Is

Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical disadvantage. Read the full article at MarketingProfs

Shedding Light on the Age of 'Dark' Messaging Apps

Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too. Read the full article at MarketingProfs

What to Keep in Mind When You Measure Your Brand Value

You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. Read the full article at MarketingProfs

What Startups Can Learn From Larger Companies About Content Strategies

What content marketing strategies can startups learn from larger companies? I recently asked marketers with experience working for companies of different sizes for their insights. Read the full article at MarketingProfs

What Millennials Will Hate About Your Snapchat Ad

Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer. Read the full article at MarketingProfs

Pokemon Go Makes Data Sexy Again

As the creator of Pokemon Go, Niantic has built a new channel for capturing data. Here's a look at how Pokemon Go has changed the data world and why marketers should be excited about that change. Read the full article at MarketingProfs

Why You Need a New Approach to Managing Data

Your data needs to stop being surrounded by some modeled dataset with an unknown collection method that isn't even fresh. Consider instead the following (more helpful) example of what would work better. Read the full article at MarketingProfs

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