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Thriving as a Lone Ranger: 7 Tips to Working as a Product Team of One

Product managers are usually outnumbered in an organization. There will always be far more salespeople, technical types, operations folks, and administrative staff due to the work’s nature. This usually means there’s a small team of product people. Sometimes they are in their own department or reporting into marketing or engineering. In some cases,...

If You’re Hitting All the Dates on Your Roadmap, You’re Doing It Wrong

Imagine a product team out for dinner and drinks. They’re celebrating a big win. The product manager, development team, product owner, maybe even a couple of company executives are there. They must have achieved something significant, right? A revenue milestone? Important roadmap deadlines? Reaching a target number of customers? A positive product review...

Shifting Your Business and Product Strategy During a Crisis, Featuring Adrienne Tan

In March 2020, many organizations found themselves suddenly plunged into crisis. A global pandemic sparked radical, immediate shifts with lasting effects. Companies had to shift their product strategy. Some floundered, while others adjusted, pivoted, and persevered. For Brainmates Co-founder and CEO Adrienne Tan, the sixteenth of March was the day...

Growing Sales in a Product-Led Company

The move towards product-led growth is on the rise, in part because potential customers increasingly prefer to experience a product or service first-hand before committing rather than read about (or be told by sales or marketing) the perceived value. Of course, customers heading straight for the product have a pretty significant impact on sales organizations....

Thriving as a Lone Ranger: 7 Tips to Working as a Product Team of One

Product managers are usually outnumbered in an organization. There will always be far more salespeople, technical types, operations folks, and administrative staff due to the work’s nature. This usually means there’s a small team of product people. Sometimes they are in their own department or reporting into marketing or engineering. In some cases,...

How Do You Know You’re Hiring a Good Product Team Member?

Product leaders don’t often get many chances for hiring product team members. It’s not overstating things to label bringing on new talent as critically important. Additions to the product team must ramp up quickly. Then they are entrusted with varying levels of authority and autonomy to add value and allow the organization to scale. There’s no perfect...

If You’re Hitting All the Dates on Your Roadmap, You’re Doing It Wrong

Imagine a product team out for dinner and drinks. They’re celebrating a big win. The product manager, development team, product owner, maybe even a couple of company executives are there. They must have achieved something significant, right? A revenue milestone? Important roadmap deadlines? Reaching a target number of customers? A positive product review...

Shifting Your Business and Product Strategy During a Crisis, Featuring Adrienne Tan

In March 2020, many organizations found themselves suddenly plunged into crisis. A global pandemic sparked radical, immediate shifts with lasting effects. Companies had to shift their product strategy. Some floundered, while others adjusted, pivoted, and persevered. For Brainmates Co-founder and CEO Adrienne Tan, the sixteenth of March was the day...

Growing Sales in a Product-Led Company

The move towards product-led growth is on the rise, in part because potential customers increasingly prefer to experience a product or service first-hand before committing rather than read about (or be told by sales or marketing) the perceived value. Of course, customers heading straight for the product have a pretty significant impact on sales organizations....

Strategy is Important but Sometimes Bad Strategy is OK

In an ideal, data-driven world, every product, project, and program would come gift wrapped with its own precise set of goals, objectives, and KPIs. There would be no bad strategy. The rationale would be crystal clear, as would measuring its success. Bad Strategy Happens The world is a messy place. There are many occasions when half-baked ideas get...

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