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How Product Leaders Accelerate Digital Transformation

Businesses find digital transformation difficult for the same reasons that humans find any shift difficult. Doing things the way we’ve always done them takes a lot less work than changing our processes. It feels less risky, too. As Isaac Newton “summed it up” in his first law of motion: Hey, if nobody pushes you, relax. But if you’re responsible for...

Your Digital Transformation Program is Wasting Your Money

The amount of money invested in “Transformation Programs” is staggering. In the past 20 years, we have seen Digital and Agile Transformation Programs grow and swell to $1.3 trillion dollars in 2020 alone. According to the HBR, 70% of that spend is wasted. Many companies miss a key component in their Transformation Program. How will a Product-Led...

3 Tips to Persuading IT Management to Support a Digital Transformation

In a previous post, we described best practices product leaders use to accelerate digital transformation. But no successful change for your product can happen in a product team vacuum. You’ll need help from several other departments to support your digital transformation, including IT. So, in this post, we’ll share some strategies for enlisting the...

Time Suck to Time Save: Spreadsheets vs. Roadmaps

The post Time Suck to Time Save: Spreadsheets vs. Roadmaps appeared first on .

Business Strategy vs. Product Strategy: What’s the Difference?

Even among experienced product professionals, a common misconception in business holds that product strategy and business strategy mean the same thing. They don’t. Product professionals need to understand the distinction between business strategy vs. product strategy. Knowing how these two spheres of strategy differ and how they fit together plays a...

27 Clues You’re a Product Manager

Hunter. Gatherer. Shoe cobbler. Blacksmith. Now those were some predictable, easy-to-understand jobs. And if you’re a product manager, I am sure you get the confused look from people trying to figure out what you exactly do. Product management. One of the least-defined jobs in history. Some days, you ask yourself: What in the world am I? A team coach?...

4 Key Negotiation Moments for Product Managers

Mick Jagger’s lyrics from 1969 still ring true today: “You can’t always get what you want.” Product managers understand this concept more so than other professions. They are adept at understanding how to identify key negotiations moments. While you can always say “no,” that seldom makes either party feel good. You feel bad for shooting them down, they’re...

5 Technical Concepts for the Non-Technical Product Manager

Although there’s plenty of debate on this topic, product managers don’t need to be technical. A deep understanding of the programming languages, APIs, databases, software, and information architecture used to build and run a product isn’t essential to the job in most cases. Regardless of how helpful that knowledge may be. The non-technical product manager...

The Basics of Penetration Pricing Strategy

What Is a Penetration Pricing Strategy? Effectively pricing products or services is more nuanced than just looking at profit margins. Penetration pricing strategy involves having a solid understanding of what the market will tolerate. Moreover, the system provides an insight into competitor pricing, the overall value of a product or service, and a...

The 7 Ts of Product-Led Transformation

Transformation is a word that isn’t commonly favored by the Product community because Transformation Programs rarely allow Product Teams to autonomously decide how they’ll achieve their mission. However, Transformation Programs incur significant costs. According to the CIO magazine, Global spending on digital transformation technologies and services...

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