From homegrown marketing to voice commerce & queries, these are the strategies innovative brands are leveraging to create immersive and entertaining virtual retail experiences at home (& beyond!)
Hiking footwear and outdoor gear brand Merrell has created a voice-powered feature that uses Alexa and Google Assistant to help adventurers locate and learn about nearby trails
Inclusive intimate apparel startup Adore Me has developed a platform where fans can join the brand's community of influencers and create authentic content in exchange for free merch and exposure
The 3D and augmented reality commerce company helps brands and retailers provide next-level virtual shopping with its web-based try-on tools
Outdoor furniture brand Outer invites its customers to host Neighborhood Showrooms where prospective buyers can view products in their neighbors' backyards
Denim company Levi's has created its first buyback and circular retail platform, SecondHand, in which customers can return their worn wares for resale in exchange for Levi's gift certificates
The luxury auto brand becomes a fixture of owners' everyday wellness practice by offering a complimentary one-year subscription to the meditation and mindfulness app Calm
Consumers continue to prioritize convenience, simplicity, and speed in their retail exploration, and are turning to digital means and virtual tools as sources of ease and excitement. What were once exclusively in-store activities--browsing shopping racks, visiting showrooms, and last minute visits to longtime local staples--are now largely offered online,...
Strategies for delivering value long after the purchase itself and creating ongoing revenue streams
In today’s market, consumers seek more from the products they buy and the brands they support. Definitions of value extend beyond price to include access to a broader ecosystem of services and experiences that support product ownership and offer customers more ways to get involved. This represents a huge opportunity for companies to attract new audiences...
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