[New report] Enhancing Brand Experience In A Hybrid Landscape

While the ability to visit stores, attend concerts, and populate conferences in-person continues to fluctuate and be limited in scope, there remains a widespread consumer desire for interactive entertainment and immersive experiences. By deploying augmented and virtual reality tools, updated approaches to livestreaming, and growing social platforms,...

4d

[New report] Designing Spaces To Promote Safety & Wellbeing

Drastic shifts to consumers’ everyday schedules have led to new expectations of the physical spaces they encounter and inhabit. As they continue to highly prioritize and learn more about their own physical health and safety, the environments and ambiance they’re surrounded by and function within have become central areas of focus. A growing appreciation...

2w

[New report] Enhancing Customer Experience Via Seamless Support

An evolving set of consumer needs, initially driven by safety concerns, has given rise to hybrid, tech-enhanced solutions that not only prioritized consumer convenience, but also introduced a heightened level of personalized and 1:1 care into every stage of the shopper journey. Now, these solutions and services--from real-time access to support, to...

3w

[New report] New Frontiers Of Healthcare AI

Artificial intelligence (AI) is helping to transform healthcare by improving research, diagnosis, treatment, and care delivery systems. Much of this progress depends on collecting and preparing large health data sets, which underpin the training of algorithms and development of AI models. In this way, health data and AI go hand-in-hand in driving the...

4w

[New report] Embracing A Diverse Consumer

In response to a nationwide movement that saw consumers joining together and corporate America pledging millions in support of racial justice, brands and retailers are now being held accountable for their diversity, equality and inclusion initiatives. Beyond a social post or one-off campaign, consumers' expectation for inclusivity runs deeper, spanning...

Mar 2021

[New report] Elevating The At-Home Occasion

To assist consumers in curating elevated at-home consumption moments, specifically around alcohol and cannabis, brands and companies are creating digital platforms, offering tech-powered accessories, and launching interactive remote events that transform the sameness and constraints of these at-home moments into memorable experiences. Brands and retailers...

Mar 2021

[New report] New Futures In Remote Patient Experience

Telehealth and remote care have transformed from alternative options to one of the primary ways that people seek medical care, information and support. As we look to the future of remote care, we see a move away from one-off online patient visits to long-term virtual care relationships. Further, emerging digital health brands are poised to become top...

Feb 2021

[New report] Modernizing The Streaming Media Landscape

As streamed content and digital media have become main sources of entertainment, connection, and excitement for consumers, brands and companies are tasked with finding ways to continue innovating their offerings. While consumers rely on established streaming platforms and media houses to generate familiar and easily consumable types of content, increases...

Feb 2021

[New report] Augmenting The At-Home Live Entertainment Experience

Driven by a need for contactless solutions, virtual innovations have enhanced how consumers interact not only with each other, but also their favorite brands, artists, and more. While both content consumption and screen time are on the rise, consumers’ expectation for digital experiences has grown as well, pushing media creators to move beyond traditional...

Feb 2021

[New report] Reimagining The In-Store Beauty Experience

The events of 2020 drove consumers to shop online for products spanning retailers and brands in an effort to prioritize both safety and convenience. However, the global increase in digital shopping behaviors leaves in its wake key absences in the beauty shopping experience specific to in-store. In an effort to allow consumers access to their favorite...

Feb 2021