PSFK

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Latest articles

Next Gen Experiences in Today’s Digital Marketplace

Three key ways to provide ecommerce experiences that offer consumers a sense of connectedness, discovery, and  ease

WhatsApp ‘Carts’ Offer Single-Message Checkout for Instant Purchasing

Secure mobile messaging app WhatsApp lets consumers complete online purchases with just one text message

Camp’s ‘White E-lephant’ Brings Consumers Together with Virtual Gifting

Experiential store Camp's online gift exchange platform brings community, connection, and joy to socially distant holiday celebrations

Menswear Retailer’s ‘Clothing Advisors’ Curate Wardrobes with Individualized Selections

Canadian menswear retailer Harry Rosen connects customers with "Clothing Advisors" to offer hyper-personal recommendations

New Roles for the Physical Store in Retail’s Next Generation

Four emerging strategies for leveraging a brick-and-mortar store as a cx differentiator

This Made-to-Order Furniture Brand Aims for Fully Circular Commerce

Made-to-order furniture brand Model No. sells fully customizable pieces using 100% renewable materials

This NYC Department Store Created a Mobile-First In-Store Adventure

From the safety of their phone, shoppers are invited to explore a Bond Street department store's experiential offerings

[New report] The Marketplace Playbook

The online marketplace model is incredibly popular amongst shoppers and, for many, their first stop when shopping for products online. While one-size-fits-all shopping destinations streamline the browsing process for consumers, it can be incredibly challenging for brands to both stand out as well as own the customer experience on these platforms. As...

[New report] The New Role Of The Store

To better balance safety and convenience and offer greater personalization and flexibility, retailers are integrating technology and data into their physical stores, empowering both shoppers and associates with mobile-activated experiences and expanding access to value-add services like in-store appointments and BOPIS.  In this report, PSFK explores...

[New report] Next-Gen Digital Commerce Experiences

Driven by digital acceleration, retailers have quickly transformed their operations and strategies to go beyond the convenience and utility of ecommerce to offer experiences that deliver personalized support, entertainment and greater confidence. Emerging opportunities like livestreamed shopping events and virtual-try-on services are gaining mainstream...

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