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The Strategies to Grow an Infrequent Product (ICED theory)

Vivek Kumar is currently the VP of Product at PropertyGuru Group. He builds and grows infrequent consumer products that have impacted millions of users. Previously, he was leading products at TurboTax (Intuit), PayPal, and Amazon.A special thank you to Ravi Mehta, EIR at Reforge and former product leader at Tinder, Facebook, and Tripadvisor for his...

The Top 5 Product, Growth, and Career Insights of 2021

At Reforge, we’re dedicated to making it easier for professionals to navigate the messy middle of their careers. Whether you work in product, growth, engineering, or marketing, we’re here to help you with tools and frameworks that you can use today.In 2021, we learned hard-earned wisdom from expert EIRs, OIRs, and partners more than ever before. Before...

Why Engineers Should Invest in Decision-Making Skills Early

Natalie Rothfels is an Operator in Residence at Reforge and runs a leadership coaching practice. She has held product leadership roles at Quizlet and Khan Academy and was a classroom teacher before that.Karen Sun is CTO at Dwelo and an educator with the Latin American Leadership Academy. She has worked on digital education initiatives across the world,...

When and How to Take Big Swings

Morgan Brown is Vice President of Growth Marketing for Shopify. Prior to Shopify, he was a Director of Product at Facebook. He is also the co-author of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success.Scott Tousley is an Operator in Residence at Reforge and the Head of Startup Growth at HubSpot. He's spent the past 7 years...

Announcing 3 New Programs for the Spring 2022 Cohort

We're thrilled to announce the dates for our Spring 2022 Cohort and the launch of 3 brand new programs. In addition to our 14 existing programs across Growth, Product, Marketing, and Engineering, next year we will introduce 3 new programs and 1 updated program inspired by input from our members. Applications for membership are now open, with enrollment...

The Real Definition of Growth Marketing

Brittany Bingham is the VP of Marketing at Guru, a collaborative knowledge management solution where answers find you--everywhere, every time. Previously, Brittany worked as VP of Marketing & Growth at RaiseMe and as Sr. Director of Growth Marketing at Momentive (formerly SurveyMonkey) where she oversaw acquisition, conversion, engagement, and retention....

Hiring The Wrong Growth Leader

Yousuf Bhaijee is a growth executive with 13+ years experience at Eaze, Zynga, Disney, Life360 (IPO), CSC Generation, and more. He now spends his time as a growth advisor for clients such as HP, Ergatta, Plushcare, and more. Yousuf also coined the Word of Mouth Coefficient.Scott Tousley is an OIR at Reforge and the Head of Startup Growth at HubSpot....

ICED Theory - Growing Infrequent Products

Vivek Kumar is currently the VP of Product at PropertyGuru Group. He builds and grows infrequent consumer products that have impacted millions of users. Previously, he was leading products at TurboTax (Intuit), PayPal, and Amazon.A special thank you to Ravi Mehta, EIR at Reforge and former product leader at Tinder, Facebook, and Tripadvisor for his...

Introducing A New Way to Track Your Reforge Progress

At Reforge, our members are the guiding force behind everything we do. From the intensive design of each lesson to determining which new programs to launch, everything is designed with your experience top of mind. That's why our team is always hard at work behind the scenes looking for ways to improve our membership offerings. This fall, we’re proud...

How To Navigate Product Management Specializations

Adam Fishman is an Executive in Residence at Reforge. He was the Chief Product & Growth Officer at Imperfect Foods, VP Product & Growth at Patreon, and Head of Growth at Lyft. ...

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