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How To Choose, Test, and Scale Emerging Acquisition Channels

Adam Grenier is an EIR at Reforge. He was most recently VP of Product and Marketing at Lambda School and has spent 16 years running marketing and growth functions for companies including Uber, HotelTonight, and Zoosk, as well as digital media for clients like Microsoft, Sun Microsystems, JCPenney, and Budweiser. ...

Tech debt is not a burden, it's a strategic lever for success

Matt Greenberg is the CTO at Reforge, former VP Engineering at Credit Karma, and co-creator of the Scaling Product Delivery program. ...

Top Product and Growth Insights From Reforge's EIRs and OIR's

World class operators tend to move from one role to the next. Unless you are one of the lucky few to work directly with them, the knowledge and insights remains trapped in their heads. We view it as part of the Reforge mission to unlock these earned insights, and pass them to the next generation.This was part of the reason we created our EIR (Executive...

Rethinking Your Operating Cadence

Elena Verna is a Reforge EIR and Partner on Experimentation and Monetization programs. She's a Growth Advisor to MongoDB, Maze, Netlify, and others. She was formerly SVP for Product & Growth at Malwarebytes and SurveyMonkey. ...

Managing Up - Lessons From Scaling Teams at Credit Karma and Lyft

Matt Greenberg is the CTO at Reforge, former VP Engineering at Credit Karma, and co-creator of the Scaling Product Delivery program. ...

Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated

Casey Winters is the CPO at Eventbrite. Casey formerly worked on growth at Pinterest and Grubhub as well as advised companies such as Career Karma, Hipcamp, Reddit, Canva, Airbnb, and others. Casey is a Reforge partner and co-creator of the Product Strategy, Advanced Growth Strategy, and Retention Series programs.This article was co-written with Anne...

The Reverse Interview: How To Choose Your Next Company

Elena Verna is a Reforge Partner/EIR, Growth Advisor at Miro and Netlify, and former SVP Growth at SurveyMonkey and Malwarebytes. Elena was a creator on both the Reforge Monetization + Pricing and Experimentation + Testing programs. She previously wrote Monetization vs Growth and The Hidden Freemium Advantage. ...

Upsides to Unshipping: The Art of Removing Features and Products

Neil Rahilly is the VP of Product and Design at Mixpanel. Prior to this position, Neil was VP of Engineering, after working as a Software Engineer and leading Infrastructure Engineering. Before Mixpanel, Neil was the co-founder of Atomic Contacts. ...

Scaling Data: Data Informed to Data Driven to Data Led

This post is written by Crystal Widjaja, Reforge Partner/EIR, and the former SVP Growth and Business Intelligence at Gojek, one of the largest super apps in Southeast Asia. Crystal helped Gojek scale from 20K orders per day to 5M. Crystal is also a co-founder and advisor to Generation Girl which is dedicated to helping young girls engage in STEM fields....

Announcing the 2021 Spring EIRs and OIRs

Most modern business knowledge is trapped in the heads of a small group of frontier leaders working on the fastest-growing companies. They go from operating role to operating role, not being able to take the time to pause and synthesize what they know to pass it on. As a result, unless you are one of the few lucky people to work closely with these frontier...

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