Trying To Reduce Churn Rate? Avoid These 3 Common Myth

Let’s start with the obvious.You can’t have a successful product if too many customers churn. But if you’re tasked with reducing churn rate, it can feel almost impossible to actually move your metrics in a positive direction.  When stuck in this metrics trap, Product Managers often try anything possible to keep customers around so they don’t walk out...

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Lessons from Implementing Netflix’s “Dream Team” Model at 3 Hypergrowth Tech Companies

Every startup begins with a close-knit team. Imagine a dozen people sitting in the same room where everyone knows what everyone’s doing, and everyone is aligned on what’s most important. There’s a deep understanding and sense of shared responsibility for the company vision.One team, one purpose.Then comes growth.Early success drives innovation, excitement,...

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Why Most Managers Aren’t Effective Coaches

A lack of career growth opportunities is one of the leading reasons employees leave a job. But what’s a manager to do to retain their team? Even the best managers are set up to fail sometimes. Managers can’t magically manifest open headcount or guarantee immediate career progression, yet they are accountable for delivering against company goals and...

Jul 2022

What Is Growth Marketing In 2022? We Asked 6 Growth Experts

If we asked a hundred marketers to define growth marketing, we would likely get a hundred different answers.And all of them might be correct. Over the last two decades, growth marketing has continued to grow in popularity even though most executives and many marketers continue to maintain a fuzzy — at best — grasp of the concept. The vagueness of this...

Jul 2022

Build Credibility by Writing a Perfect Executive Summary

You’re ready for the big meeting when suddenly an exec starts some tangent on slide #2 that completely derails the conversation. You never end up covering the actually important items, and there’s no meaningful next step. We’ve all been there. Knowing how to engage executives at the right level can be opaque and incredibly frustrating, especially if...

Jul 2022

The Growth Competency Model: Build Stronger Growth Teams

Growth is a new job function that is ever-evolving and can mean different things depending on your niche or industry. Your company might not even call it a Growth team yet! Because of those factors, there isn’t a universal rubric for evaluating your Growth team members. As a Growth Leader, accurately evaluating your organization and team members is...

Jun 2022

What Is An Engineering Manager?

Depending on your niche, industry, or company size, an engineering manager could be put in charge of a lot of different initiatives and teams. Some days you may be stuck in cross-functional meetings with other departments, flexing your soft skills. Others might be spent deep in code review or training a brand new engineer. Each day might bring a new...

Jun 2022

Product Strategy is Really About Offense vs. Defense

You’ve probably been there: The teams are shipping, but it’s unclear how much the work will actually impact your overall business metrics.Product leaders must be able to create clear, opinionated strategies that grow their business today and set up for future growth tomorrow.Unfortunately, many struggle with balancing their portfolio of different product...

Jun 2022

Pivot Theory: Crafting Reverse Interview Questions That Matter

As a hiring manager, I conduct a lot of interviews with very accomplished people.At the end of most of those interviews, I get asked, “What do you like best about your company?”  And I cringe just a little bit inside.Mainly because these kinds of questions don’t actually help the candidate or the interviewer. They’ve become a largely performative and...

Jun 2022

Announcing Reforge’s Summer 2022 Executives in Residence (EIRs)

Summer self-care takes many forms. For some, that might mean working on your golf swing. For others, that could mean laying out at the beach. (Don’t forget the sunscreen!) But for Reforge members? They can do a little of both while getting ahead in their career. This July, we’re offering our first ever Summer Cohort where Reforge members can access...

Jun 2022