Why most analytics efforts fail

A step by step process to fix the root causes of most event analytics mistakes ...

Oct 2020

How To Calculate Your Word of Mouth Coefficient

This post was co-authored by Yousuf Bhaijee, Phil Carter and Michael Taylor. Yousuf...

Sep 2020

The Entertainment Value Curve: Why TikTok is On Fire and Quibi Isn’t

This post was written by Ravi Mehta. Ravi is a consumer tech leader who is currently an Executive-in-Residence at Reforge. Previously, he was Chief Product Officer at Tinder and a product leader at Facebook, TripAdvisor and Xbox. He writes about scaling products and teams at http://ravi-mehta.com.Thanks to Bangaly Kaba, EIR at Reforge and former Head...

Sep 2020

The Word of Mouth Coefficient

How to systematically measure and drive Word of Mouth acquisition This post was...

Aug 2020

Announcing Our Fall 2020 Executives in Residence

One of the most valuable aspects of attending a Reforge Career Accelerator Program is the expertise that our program hosts bring to the live events every week. All programs are led by our Executives in Residence, who have decades worth of invaluable insights they earned by pioneering many of the frameworks discussed in the programs. These are some of...

Jul 2020

Making Monetization Your Superpower

Elena Verna is a Reforge EIR and Head of Marketing at Miro. She serves as a Growth Advisor to a variety of tech companies. She was formerly SVP for Product & Growth at Malwarebytes, and also an SVP at SurveyMonkey. She has a breadth of experience across freemium, self-serve, and free-trial subscription revenue models for both B2C and B2B companies.Your...

Jul 2020

You Cannot Be Data-Driven Without Experimentation

Matt GreenbergCTO at ReforgeFormer VP of Engineering at Credit Karma Elena VernaGrowth...

Jul 2020

Crossing the Canyon: Leading Your First Marketing Team

Brittany Bingham is the VP of Marketing at Guru, a collaborative knowledge management solution where answers find you--everywhere, every time. Previously, Brittany worked as VP of Marketing & Growth at RaiseMe and as Sr. Director of Growth Marketing at SurveyMonkey where she oversaw acquisition, conversion, engagement, and retention. ...

Jul 2020

On-demand Webinar: Crossing the Canyon for PMs

The leap from Senior Product Manager to Product Leader is so difficult that we call it "Crossing the Career Canyon". As we’ve discussed before, what helped you to succeed as a Sr PM won’t make you a great Product Leader. It's a trap, right in the middle of your career, just when you thought you had it all figured out.So how do motivated PMs avoid flaming...

Jun 2020

Product Work Beyond Product-Market Fit

Fareed Mosavat is a Reforge EIR and former Director of Product at Slack, focused on growth in the freemium, self-service business. Previously, he led growth and product teams at Instacart and Zynga. Fareed is one of Silicon Valley’s foremost experts on product-led growth and has a deep background building and leading experimentation teams. ...

Jun 2020