Blog - Reforge - RSS Feed

Latest articles

The Secret to Building a Customer-Centric Culture

Data shows that customer-centered businesses outperform their competition. According to a survey from California Review Management, companies who said their customer focus was “very mature” experienced 2.5X the revenue growth of companies with a “very immature” focus. And it can touch every aspect of the organization: Engaged employees are a key part...

How to Write a PRD That Actually Helps You Build Products

Product Managers are ultimately responsible for figuring out what to build and ensuring it is impactful. Simple in theory, but not easy. PMs have to source and process ideas from every direction, rationalize and advocate for which investments make sense, and hold steady in conviction about their roadmap while staying flexible for things to change as...

Some Testing is a Waste of Time: Making Business Cases for Big Bets

The gospel of testing has spread far and wide, and today you'd be hard pressed to find a company that isn't actively experimenting in some form.Many of the world’s most valuable and fast-growing companies — Google, Uber, Amazon — credit their success to running thousands of experiments. Yet in private, most marketers are worried about the returns they’re...

Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Advertisers are losing control. As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results?Most every marketer is familiar with A/B testing, but few have a consistent...

Own Your Calendar: How to Run 4 Types of 1:1 Meetings

If you’re involved in cross-functional work, it’s easy to fill your calendar with 1:1 meetings. They can be a high-fidelity way to build relationships and collaborate. The problem is that most of us have no idea how to make them useful — or we’re embarrassed to cut the cord when they’re not — so we end up with a bloated calendar full of ineffective...

4 Major Problems With The Lean Startup Methodology

I still remember reading Eric Ries’ blog post that first coined the term “Lean Startup” in September 2008. It fully encapsulated a new way to build startups that was starting to take hold in Silicon Valley. The methodology had caught lightning in a bottle, with entrepreneurs worldwide immediately embracing its core concepts, like MVPs, validated learning,...

Skip the Slides: Drive Faster & Better Decisions with a Memo

What comes to mind when you hear the word “memo”? Is it Gary Cole’s obnoxious prodding about TPS reports in Office Space? Or maybe for my elder millennial peers out there, it’s Melanie Griffith typing away on a real-life 80’s typewriter in Working Girl?Despite fond memories of your favorite office comedies of yesteryear, when I bring up the topic of...

Trying To Reduce Churn Rate? Avoid These 3 Common Myth

Let’s start with the obvious.You can’t have a successful product if too many customers churn. But if you’re tasked with reducing churn rate, it can feel almost impossible to actually move your metrics in a positive direction.  When stuck in this metrics trap, Product Managers often try anything possible to keep customers around so they don’t walk out...

Lessons from Implementing Netflix’s “Dream Team” Model at 3 Hypergrowth Tech Companies

Every startup begins with a close-knit team. Imagine a dozen people sitting in the same room where everyone knows what everyone’s doing, and everyone is aligned on what’s most important. There’s a deep understanding and sense of shared responsibility for the company vision.One team, one purpose.Then comes growth.Early success drives innovation, excitement,...

Why Most Managers Aren’t Effective Coaches

A lack of career growth opportunities is one of the leading reasons employees leave a job. But what’s a manager to do to retain their team? Even the best managers are set up to fail sometimes. Managers can’t magically manifest open headcount or guarantee immediate career progression, yet they are accountable for delivering against company goals and...

Discover, share and read the best on the web

Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!