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5 Key Strategies for Building a Team of Unicorn Sellers

“Sellers are made, not born.” There’s no doubt this is a phrase you’ve heard at least a time or two. It’s based on an outdated way of thinking that selling is an art – perfected only by a select few. Revenue leaders who accept this notion often cross their fingers during the hiring process, hoping they’re lucky enough to find the rare “unicorn seller”...

2022 Leadership Playbook: Winning Hybrid Sales Strategies

Inside, and outside sales. In-person, and online. Work from home, and work from HQ. The return to normal continues its hybrid evolution, revenue leaders face challenges managing teams with buyer expectations and establishing modern processes in this mixed landscape. During this live event, we’ll dissect the winning hybrid sales strategies playbook,...

Episode 30: How’s this look on mobile?

​​Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on...

How to Build a Data-driven Sales Strategy: A Practical Guide for Turning Data into Revenue

Sales organizations have never had more data at their fingertips. For most sales leaders, knowing how to use and deploy that data is one of the greatest opportunities to boost seller performance. It’s also one of the most challenging. Join Peter Kazanjy (Co-founder at Atrium) and Deniz Olcay (Senior Director of Product Marketing at Allego) as they...

The Journey of a New CEO with Jen Spencer

In this special two-part episode, we’ve got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving. powered...

How To Weave Storytelling Into Every Sale

It takes a deep understanding of both the art and science of sales engagement for a company as large as Adobe to successfully transition from in-person sales to a remote model. Cheryl Turja, Sr. Director, DMe Business & Education Sales at Adobe, joins us for a deep dive into how she views the sales journey, how she interviews new sellers, and...

Episode 29: Be More Concise

​​Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on...

Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Future

This event will be an eye-opener for SDRs, prospecting AEs, and their managers.  You’ll SEE exactly how to improve your outreach. This isn’t just about tactics. Managers will want to pay attention too! We’re digging into what it takes to build an organization that excels in the inbox.  The post Live Email Tear Downs and How to Build Up Your Sales...

How to Win the Revenue Relay: Crossing the Finish Line

Sometimes the difference between first and second place is a split second.   So how can your team consistently win and leave your competition in the dust? Join this live session where Ivan Robertson (Director of Inside Sales at Openprise), Taft Love (VP of Sales at DocSend), and Jen Igartua (Chief Executive Officer at Go Nimbly) will share exactly...

3 LinkedIn Strategies Most Sellers are Missing out on to Book More Meetings

LinkedIn by far is the #1 social media platform for B2B sales pros but it’s totally underutilized! Many sellers log on, scroll through, send connection requests, and pitch prospects with direct messages and InMail (which doesn’t help land new meeting, btw). Join this live session with Donald C Kelly (The Sales Evangelist) and Mary Foster (VP of...

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