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Server-Side Tagging in Google Tag Manager: What is It?

What is Server-Side Tagging? In today’s world effective measurement, integration, and use of customer behavior data is critical to success. A large portion of this measurement happens on websites, apps, or some combination of the two. To capture this data, businesses generally turn to inserting JavaScript code (aka third-party tags) onto their...

3 Ways to Use Google Trends for Marketing

Organic Performance isn’t JUST SEO Has this ever happened to you? All your organic leading indicators look good – your organic visibility is strong and your rankings haven’t fluctuated – but, for some reason lagging indicators like traffic, conversions, revenue, etc.…The post 3 Ways to Use Google Trends for Marketing appeared first on Seer Interactive.

How to Conduct an SEO SWOT Analysis

Search Engine Optimization (SEO) is something we all may have heard of, whether you work at an agency or in-house on a marketing team. SEO consists of many different facets of content, technical, user experience and authoritative strategies, but at the end of the day it all comes down to business and making our clients or business money.…The post How...

Wasteful Wednesday with Wil Reynolds #16 – Keyword of the Week “Why”

Watch the Video: Read the Transcript: What’s up friends Wil Reynolds here for another Wasteful Wednesday. Today, I’m going to take a quick step back to remind you why I’m even doing this, many, many years ago, about three or four, I started seeing our clients showing up for keywords that didn’t make sense for them and getting...

Wasteful Wednesday with Wil Reynolds #15 – Keyword of the Week “Pictures”

Watch the Video: Read the Transcript: What’s up friends. This wasteful Wednesday is brought to you by Michael Kleven. Dude respect, man, thanks for commenting on some of my posts and for all of you out there, if you have ideas that you want to share with the broader community, shoot me over a comment.…The post Wasteful Wednesday...

Google Ads Removes Search Terms for 28% of Paid Search Budgets

Written by: Alex Turbett, Grant Edrington, & Chris Konowal This post was originally published using one day of data from this surprise Google Ads change (9/2/2020). It was updated on 9/9/2020 to reflect additional data we’ve collected since then.…The post Google Ads Removes Search Terms for 28% of Paid Search Budgets appeared first on Seer...

How to Work with a Partially Remote Team

With companies slowly rolling back into the office as stay at home orders are lifting across the country, we know navigating a partially remote can be challenging. Seer is no stranger to working with team members in and out of the office since we launched the opportunity for team members to join our entirely remote team and have always offered unlimited...

What is Keyword Research for SEO?

What is Keyword Research? Keyword research is the process of uncovering the priority terms, phrases, and questions to optimize your content around. These terms are the foundations for optimizing your metadata, on-page copy, and even internal links. Keyword research is one of the building blocks of SEO.…The post What is Keyword Research for SEO?...

Segmenting in Google Analytics

What Are Segments in Google Analytics? As Google states in their introduction to segmentation, “A segment is a subset of your Analytics data”. Seems simple enough, right? Basically, segmenting allows us to drill down into hyper specific groupings of the visitors to websites.…The post Segmenting in Google Analytics appeared first on Seer Interactive.

10 Ways to Improve Your SEO Strategy

Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is flexible and adheres...

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