SEER Interactive

SEO SEM and the world of search marketing

Latest articles

4 Steps to Take When Diagnosing a Spike in Organic Traffic

As an SEO, your first thought when you see an increase in organic traffic may be to rejoice and pat yourself on the back, but a spike in organic traffic may not be indicative of strong organic performance. After all, organic performance doesn’t happen in a vacuum. …The post 4 Steps to Take When Diagnosing a Spike in Organic Traffic appeared first on...

SERPs: What Are They & Why Are They Important for SEO

There are hundreds of millions of pages on the internet – but none as coveted as search engine results pages. In the world of SEO, visibility in the SERPs is competitive and critical for enhanced visibility.  What are SERPs? By definition, search engine result pages (SERPs) are web pages that search engines, such as Google, show in response to a...

Why You Should Bid on Your Own Brand Terms

This post was originally published in May 2018 and last updated February 2021. It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search?…The post Why You Should...

Guide to HTTP Status Codes

What is an HTTP Status Code? An HTTP Status Code Element is a server response to a request from a browser with a 3 digit integer. For example, when you landed on this particular article, your browser sent a request to the server to access this page and the server responded with an HTTP status code of 200.…The post Guide to HTTP Status Codes appeared...

How to Check Your Sites Technical SEO Health in Under 60 Minutes

Technical SEO Health is important to your overall website’s organic performance just as much as keywords, link building, content ideation, etc may be. Busy marketer with only 90 minutes to get a general sense of whether your site is healthy or not?…The post How to Check Your Sites Technical SEO Health in Under 60 Minutes appeared first on Seer Interactive.

What is Duplicate Content and How Does it Impact SEO?

What is Duplicate Content? Duplicate content is when the same or similar content appears across more than one URL. There is exact 1:1 duplicate content that can be created in many ways (which we’ll get into below) and similar content that contains overlapping search intent.…The post What is Duplicate Content and How Does it Impact SEO? appeared...

3 SEO KPIs You Should Be Tracking

You’ve started a brand new Search Engine Optimization (SEO) program; maybe you’ve built the perfect in-house team or partnered with a brand new agency. The next step is to set your KPIs, or Key Performance Indicators, for the program. Sure, we’ve all heard about SEO keywords and links, but there’s more to it, right?…The post 3 SEO KPIs You Should...

What Does Google Ads Match Type Update Mean for Search?

At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …The post What Does Google Ads Match Type Update Mean...

A Digital Marketer’s Guide to Crisis Management

Crisis Management in 2021 2020 was unprecedented to say the least. And although the optimist in me hopes for the best in 2021, I have to say I just don’t know.  Marketing can be difficult in such a tremulous time.…The post A Digital Marketer’s Guide to Crisis Management appeared first on Seer Interactive.

Camp Seer: Our Event Space Gets A Quarantine-Friendly Makeover

Seer’s founder, Wil Reynolds, is never one to sit on a good idea — especially when it will help his team. After a conversation in our Seer Parents Chat group with a fellow working-parent having trouble getting their kids outdoors and active during the snowy Philly winters — Camp Seer was born!…The post Camp Seer: Our Event Space Gets A Quarantine-Friendly...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!