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How SEO Works On A Small Business Budget

Have you ever wondered how small businesses grow their SEO efforts on a limited budget? It all comes down to prioritizing your needs and effectively measuring your success along the way. That is key to growing your online presence while saving your business big money in the long run. Here at SEO.com, we strive to provide small business search engine...

Google’s Core Algorithm Update

Once again, the Digital Marketing world is going through dramatic changes. This couldn’t be more true than what happened last week. Late last week, Google rolled out the December 2020 Broad Core Update. Countless SEOs have been waiting for an update since the one back in May. They thought there wouldn’t be another update in 2020, yet here we are about...

SEO in Dallas: Local Optimization in Action

The beautiful city of Dallas, TX is a hub for business, creativity, and inspiration. Since many corporations, large and small, are scattered in and around Dallas, there are many opportunities for businesses here, as well as some healthy competition. Now, picture this: your business is built to thrive and compete with others in your niche and your location....

How Do I Choose Between a .com, .org, or .net Domain Name?

| Editor’s note: This blog was previously published August 31, 2012, and it has been updated on May 4, 2020 with more current information and republished to meet the ongoing interest in this topic. | The simplest, most direct answer to the question in the title is to say that you generally always want to go with a .com domain name. Of course, every...

Online Marketing in Uncertain Times: How Do You Do It?

There is a lot of frustration, fear, and anxiety going around these days. This is an extremely precarious time for businesses all over the world because there simply isn’t a single right answer for how they should react to the situation. So, when things get tense and impossible to predict like this, it’s only natural to turtle up and try to weather...

Schema Markup: What, Why, and Wherefore

Schema markup. What is it? Where did it come from? And do you need it? To address that last question first, let’s put it this way: Do you run an ecommerce website? You need it. Does your content focus strictly on delivering content? Yup, you still need it. Have a cooking website that uses a lot of videos? Oh, you better believe you need it. You...

To Link or Not to Link, That Is the Question

Getting your website the love and recognition it deserves is all about building as many links as you can. Isn’t it? One of the goals of effective SEO is to get your website to the top of the search engine’s results pages for a given keyword, and link building has long been at the heart of most online marketing strategies. Links can drive traffic...

Spring Clean Your Website

Spring is often associated with a fresh, new, clean start and a renewed sense of life. For many, this getting rid of the old and in with the new takes on the form of spring cleaning.  While you may be thinking about the house, why not think of refreshing and reviving your business’ website?  After all, your website is your business’ presence online...

Throwback: Old Online Trends That Have Gone Stale

If you work in any technology-based company or sector, you know things are always changing. What was standard practice and trendy and new one day or week becomes outdated and ineffective the next. As SEO trends constantly come and go, one simply can’t afford to not change. It is a company’s flexibility and ability to accept and support constant change...

To Pop Up or Not to Pop Up

With all the websites out there, you’ve likely by now stumbled upon a few riddled with frustrating pop ups. These sudden, unwelcomed blurbs asking if you need help, to subscribe or to download a whitepaper disrupt your reading and either startles or annoys you. Why do companies use these on their websites? Are there any purpose or effectiveness to a...

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