Start Your Social Media Holiday Marketing Plan Now

Running a successful social media marketing plan for the holidays, now is the time to start. The holiday season is a big deal for every business. Americans spend an average of $998 on gifts during the holiday season. With so many people out shopping, modifying a marketing strategy is important to capitalize on the spending is a great way to boost your...

Oct 2021

How to Prepare Your Site Now for Holiday Shopping Traffic

Now is the time to start optimizing your website for all the potential holiday shopping traffic that is headed your way. While the real shopping season doesn’t officially kick off for a couple months, your online efforts need to start right now in order to make the most of this opportunity. Many businesses rely on the holiday season to reach their...

Oct 2021

Why Subdomains are a Bad Idea for Your Website and Blog

Editor’s Note: This blog post was originally published on January 5, 2017 and has been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed. One of the best things that companies can do to improve their SEO results is to maintain a blog where they can create valuable...

Jul 2021

Does Your Domain Name Affect Your SEO?

Editor’s Note: This blog post was originally published in 2016. As of June 2021, it’s been updated and republished to reflect current information. The article was cleaned up, recommendations were reassessed, and references refreshed. Back in the day, picking the right domain name had a big impact on your SEO rankings. Today though, things are a little...

Jul 2021

What is a Modern SEO Specialist?

Originally Published: November 2014Updated: May 2020 This seems like a simple one with a straightforward answer. Many would describe an SEO specialist as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg. Let’s consider...

Jun 2021

How SEO Works On A Small Business Budget

Have you ever wondered how small businesses grow their SEO efforts on a limited budget? It all comes down to prioritizing your needs and effectively measuring your success along the way. That is key to growing your online presence while saving your business big money in the long run. Here at SEO.com, we strive to provide small business search engine...

Dec 2020

Google’s Core Algorithm Update

Once again, the Digital Marketing world is going through dramatic changes. This couldn’t be more true than what happened last week. Late last week, Google rolled out the December 2020 Broad Core Update. Countless SEOs have been waiting for an update since the one back in May. They thought there wouldn’t be another update in 2020, yet here we are about...

Dec 2020

SEO in Dallas: Local Optimization in Action

The beautiful city of Dallas, TX is a hub for business, creativity, and inspiration. Since many corporations, large and small, are scattered in and around Dallas, there are many opportunities for businesses here, as well as some healthy competition. Now, picture this: your business is built to thrive and compete with others in your niche and your location....

May 2020

How Do I Choose Between a .com, .org, or .net Domain Name?

| Editor’s note: This blog was previously published August 31, 2012, and it has been updated on May 4, 2020 with more current information and republished to meet the ongoing interest in this topic. | The simplest, most direct answer to the question in the title is to say that you generally always want to go with a .com domain name. Of course, every...

May 2020

Online Marketing in Uncertain Times: How Do You Do It?

There is a lot of frustration, fear, and anxiety going around these days. This is an extremely precarious time for businesses all over the world because there simply isn’t a single right answer for how they should react to the situation. So, when things get tense and impossible to predict like this, it’s only natural to turtle up and try to weather...

Apr 2020