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Search Engine Roundtable - RSS Feed

A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.

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Daily Search Forum Recap: November 26, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Search News Buzz Video Recap: Google November Core Update Continued, Search Console Redesign, Crawling Bugs & Google Ads Credits

Happy Thanksgiving - we had a surprise from Google again, where the second wave of the Google November 2021 core update happened on Wednesday and Thursday - yes, the busiest time for online shopping. Prior...

Google: You Can Use The Same Website Theme Across Multiple Sites

Do you want to use the same design theme on multiple websites? Well, Google's John Mueller said it is fine to do that, in fact, he said many sites do share a similar or the same theme.

Google: As Featured On Links To Publications Are Normal Links

I am sure you've all seen websites that have a section on their website for "As Featured On" or something like that, then a carousel or listing of logos from those brands. Well, those links should not be feared, John Mueller from Google said putting those links on your site "sounds like a normal link."

Google: Semantic HTML Is Not A Google Search Quality Signal

Google's John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said "Proper HTML semantics and tag hierarchy must be a quality signal." John Mueller responded saying "I don't see it as a quality signal."

Google Search Automobile Search Add Sliders & More Search Tools

A couple of months ago, Google upset the automotive industry by adding more data sets to its search results for automobiles. As a reminder, Google said it licensed that data. Google is seems to be expanding those search features with new sliders.

Google: Random Sentence Bolding For SEO

So now that we know that bolding works for SEO and rankings in 2021, we need to start bolding everything. Or maybe we need to be more random about our bolding efforts. Or maybe we need to really think about what we bold. In all seriousness, it is kind of funny how much we are talking about bolding things.

GooglePlex Autumn Fall Leaves

Google November 2021 Core Update Tremors On Thanksgiving

We are seeing big volatility again in the Google Search results as of yesterday and today, which might be the tail-end of the November 2021 Google core update. Yep, talk about timing - the Black Friday shopping is in high gear today and tomorrow.

Google: A Mix Of Positive & Negative Reviews More Trustworthy

Google has updated the Google Business Profiles Get Reviews help document to explicitly say that having a mix of positive and negative reviews are more trustworthy, than I guess just all positive reviews. Joy Hawkins spotted this and posted on Twitter saying "I know countless studies have shown this but it's nice to see Google acknowledge it too."

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