Social Media Examiner

Your Guide to the Social Media Jungle

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YouTube Video Creation: How to Easily Create Videos That Work

Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals? To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast. Diana is a YouTube expert and consultant. She’s also the founder of EntreWoman TV—a YouTube channel designed to […] The post YouTube Video...

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels: The Case for Early Adoption Instagram Reels offers a new way to share short video clips of up to 15 seconds inside […] The post Is Instagram...

3 New LinkedIn Company Page Features for Marketers

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company...

How to Get Higher-Quality Leads From YouTube: 5 Ways

Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos? In this article, you’ll discover five ways to generate warm leads from your YouTube channel. Why Collect Lead Info From YouTube Video Viewers? Smart marketers are using YouTube to get […] The post...

YouTube for Marketing: What Marketers Need to Know

Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on […] The post...

How to Drive Local Foot Traffic With Twitter Ads

Want more customers for your local business? Have you considered using Twitter to connect with customers? In this article, you’ll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business. #1: How to Build a Local Audience via a Twitter Follower Campaign Before you reach out to […] The post How to Drive...

Do Sponsored Instagram Contests Really Work? A Case Study

Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you? In this article, you’ll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on Instagram. What Are Sponsored Instagram Giveaway Contests? If you’re interested in running an Instagram […] The...

How to Write Facebook Ads That Reduce the Barrier to Purchase

Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […] The post How to Write Facebook...

TikTok for Business: Why Marketers Should Consider TikTok

Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok...

How to Convert More Prospects on Social Media: A 5-Step Plan

Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why You Need an Engaging Sales Funnel on Social Media In the world of digital […] The post How...

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