Social Media Examiner

Your Guide to the Social Media Jungle

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Visual Design for Non-Designers

Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast. Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy. Donna […] The...

How to Analyze Instagram Stories Ads

Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track and where to find the data? In this article, you’ll discover how to analyze Instagram Stories ads data so you can find out what’s working and what isn’t. To learn how to analyze Instagram Stories ads, read the […] The post How to Analyze Instagram...

How to Choose the Right LinkedIn Ads Objective

Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results? In this article, you’ll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you’re after, find tips for getting the lowest cost per click or cheapest cost per […] The...

How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

Want to collect more leads using Facebook? Have you considered using the platform’s built-in lead form feature? In this article you’ll learn, step-by-step, how to set up effective Facebook lead ads. You’ll discover which lead gen form options to use, how to add custom questions and fields to your form, and more. To learn how […] The post How to Create...

Using Instagram Stories During a Launch: Promotional Strategy

Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is […] The post Using...

How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues involved...

How to Set Up and Measure a TikTok Influencer Marketing Campaign

Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its infancy, TikTok has become ripe for businesses interested […]...

How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work for Email Signups Giveaways have long been used […] The post How to Grow...

How to Grow Your Instagram Following: Strategy for Businesses

Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He’s host of the Online Business Show, […] The post How to Grow...

How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey. To learn how to improve your Instagram ads funnel, read the article below for […] The post How...

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