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Establishing LinkedIn Thought Leadership for Businesses

Want your company to be seen as an industry leader? Wondering how LinkedIn can help? In this article, you’ll discover how to begin building thought leadership on LinkedIn, three types of content that will help, and how to choose the face of your company. Why Businesses Should Consider LinkedIn for Thought Leadership When most of […] The post Establishing...

Twitter Spaces for Business: How to Start and Manage Your Space

Want to use Twitter Spaces for marketing? Not sure how to get started? In this article, you’ll learn how to start or schedule a Twitter space, get tips for using Spaces features, and find ideas for hosting a discussion that supports your business. #1: Choose a Topic for Your Twitter Space When you use Twitter […] The post Twitter Spaces for Business:...

Getting Started With TikTok Ads: What Marketers Need to Know

Want to do more business on TikTok? Wondering how to use it to sell more products or get more leads? In this article, you’ll learn how to use TikTok collection ads, dynamic showcase ads, and lead generation ads to boost your marketing and sales goals. #1: Set Up Your TikTok Product Catalog as Soon as […] The post Getting Started With TikTok Ads: What...

28 Instagram Stories Ideas for eCommerce Businesses

Are you marketing products on Instagram? Not sure what you should post every day? In this article, you’ll find 28 Instagram Stories ideas and examples you can use for marketing your product-based business. Set Up an Instagram Content Calendar To create an effective strategy for marketing on Instagram, you need to know what to post […] The post 28 Instagram...

Pinterest Ads: How to Get Started

Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads? In this article, you’ll learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign. Why Marketers Should Consider Pinterest Ads Let’s start with the basics: Why should marketers […] The post...

10 Facebook Ad Metrics Marketers Must Track

Overwhelmed by all of the metrics inside Facebook Ads Manager? Wondering which ones to focus on? In this article, you’ll find 10 important metrics to use when analyzing your Facebook ads. Plus, you’ll discover how to track them with a custom report. Tracking Facebook Ads Metrics in a Custom Report When it comes to Facebook […] The post 10 Facebook...

Facebook Page Optimization Tips for 2022

When was the last time you took a look at your Facebook page? Are you taking full advantage of what Facebook has to offer? In this article, you’ll learn how to use the newest features and integrations for your Facebook business page so you can promote your business more effectively in the new year. #1: […] The post Facebook Page Optimization Tips for...

10 Ideas for YouTube Ads People Won’t Skip

Do you want to produce better video ads but feel stuck when it comes to creative concepts? Do you struggle to write a strong script? In this article, you’ll get 10 ideas for creating YouTube skippable in-stream ads that viewers won’t want to skip. You’ll also see some great examples from major brands that will […] The post 10 Ideas for YouTube Ads...

4 LinkedIn Video Marketing Mistakes and How to Fix Them

Is video part of your LinkedIn marketing? Are you making costly mistakes that could be hurting your engagement and your business? In this article, you’ll discover four common mistakes that many marketers make when using video on LinkedIn. Plus, you’ll discover how to avoid making these errors. #1: Don’t Rely on YouTube-Hosted Video in the […] The post...

How to Design a Data-Driven Marketing Strategy

Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts? In this article, you’ll discover why data is important, what data to look at, and how to use data to inform your strategy. Why Data Is Crucial to Your Marketing Strategy It’s important […] The post How to Design a Data-Driven Marketing...

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