Switch Video

Explain what you do - quickly

Latest articles

Switch’s No Nonsense, Unpretentious Guide To Script-Writing. 

The Don’ts. Writing a video script that meets all your digital marketing goals, doesn’t require a Pulitzer Prize or other big writing award. Follow our easy-to-understand guidelines and you’ll be well on your way. First off, you likely already know what NOT to do when writing a script.  Avoid too many minutes of wall-to-wall, relentless talking. Viewers...

Inject Some Life Into Your Next Animated Video

While all of our explainer videos are lively, they’re not necessarily life-like. After all, animation is our specialty but we recognize the impact live video can have too. Which begs the question: can the two co-exist? Think live action images and video, combined with animation. While our niche is animated and illustrated explainer videos, there are...

Metrics That Matter

There are many ways to measure the performance of your video that go beyond just views. While it’s easy to fixate on that number and rewarding to see it climb, it’s not realistic to expect that you’re going to strike viral video gold every time you hit ‘publish’. Today we’re examining the value of a view and other metrics you should be looking at when...

Hook, Line, Sinker: Using Video to Flow Through the Funnel

If it seems like we’re champions for using video as a marketing and sales tool, it’s because we are. It’s also because it works! We’ve helped our clients grow their business, explain their product or service, generate leads and more using video. Today we want to help you harness the power of video medium to not just generate leads but to move those...

Serialized Videos: How to Capture Attention and Keep It

Our last blog entry discussed the short and sweet 60-90 second explainer video and why in some instances, brevity is better. While 60-90 seconds is optimal for maintaining viewer retention, it’s not a one-size-fits-all model. Some of our clients have difficulty distilling their message into a fixed timeframe that’s less than 2 minutes and for good reason!...

60 or 90 seconds? How to Decide the Length of Your Explainer Video

Is longer better when it comes to explainer videos? It’s a question we’re commonly asked but before we get to the answer, we have some questions for you. We know we shouldn’t answer a question with a question, but the answer isn’t a simple “yes” or “no”. Continue reading to learn about the factors that will help determine the optimal length for your...

Leveraging Video in your HR Training & Corporate Development

If you work in Human Resources or corporate training, consider the number of hours you dedicate to onboarding, mandatory health and safety training, certifying and educating your employees. While these are no doubt worthwhile and sometimes necessary components of hiring and maintaining your workforce, there’s no denying their strain on resources, time...

Video Inventory

Taking Stock of Your Content In light of the recent trend to de-clutter and simplify our homes, also known as the KonMari Method, we’re going to walk you through an exercise that will have you purging and simplifying your digital presence, keeping only those assets that spark joy! Consider it a type of digital spring detox for your website. ...

Micro Content

As the name suggests, micro content is short and sweet and easy to digest. Web usability expert Jakob Nielsen coined the term in 1998, long before the digital revolution, but it’s clear he was onto something even during the dawn of online content creation and consumption. He defined micro content as short text fragments, like headlines, subject lines...

The Science of Visual Storytelling

News flash: we’re more than just pretty faces and graphic images! Here at Switch Video, we pride our craft on being composed of equal parts art and science. On the surface, explainer videos may seem simply like visual expressions through artful presentation, but we want to delve a bit deeper. In this entry, we’re geeking out a bit by pulling back the...

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