UXmatters

Insights and inspiration for the user experience community

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Mobile Is Now Everything

By Steven Hoober When I started speaking and writing about mobile design, I led every talk with some charts about market share, installed base, and usage rates. I helped organize one of the first mobile-specific conferences, but whenever I went elsewhere, it was necessary to explain that mobile was already huge and a massive opportunity. That’s...

Leveraging Virtual Reality for UX Research

By Kelly Franznick Prototype testing is a vital step in the UX research process. However, for smart products that connect to the Internet, creating prototypes early in the product-development process can be a challenge. Simple wireframes often fail to convey their intended interaction models or how they’ll function within an ecosystem of devices....

The Practice Spotting Tool for Meaning Makers

By Daniel Szuc and Josephine Wong Imagine illustrating a timeline of your own life and work experience. You might start with a minute, then an hour, a day, a week, a month, a year, and so on. Consider the activities that happen on that timeline—across moments in various timeframes. With whom did you interact and why? What did you need to accomplish?...

Nearly Half of Companies Start Most UX Design Work from Scratch

By Maria Taylor Starting every new project from scratch leads to unnecessary costs and labor, poor quality, and slow times to market. But according to Limina’s recent research in “The 2020 Design-Integration Report: 6 Best Practices to Build Design-Integrated Businesses that Win,” approximately half (49%) of companies do not reuse design artifacts...

Engaged: Designing for Behavior Change

By Amy Bucher This is an excerpt from Amy Bucher’s book Engaged: Designing for Behavior Change. 2020, Rosenfeld Media. Chapter 4: Weapon of Choice: Make Decisions Easier In this chapter, you’ll learn how to structure [users’ meaningful choices on their behavior-change journey] so that it’s easier for people to select good options that ultimately...

Creating Low-Fidelity or High-Fidelity Prototypes, Part 2

By Janet M. Six This month in Ask UXmatters, our expert panel is continuing our conversation about when and why to use low-fidelity or high-fidelity prototypes. One of our UX expert explores the need to truly understand all of the dimensions that affect the creation of design artifacts, including resource constraints, the stage of the product-development...

The Democratization of UX Research in Product Development

By John Kille The democratization of UX research is an approach that centers on empowering various teams within an organization to conduct UX research, analyze the results, and take action on them. Leaders in the industry of UX research—such as Carol Barnum, in her article “The State of UX Research,” (PDF) and UserZoom’s Alfonso de la Nuez, in...

Book Review: Traction

By D. Ben Woods Over the past several years, I’ve been spending more of my time working with startups, entrepreneurs, and solopreneurs. Many founders have a lot of passion for their ideas and fervently believe they can build a successful company. There are also many programs available to help businesses start up, through grants and matching funds....

5 UX Buzzwords We Need to Retire

By Amy Arden When I first began my formal UX studies, I was surprised to learn that the field of usability actually predates the widespread use of computers. Like many people, I had assumed that user experience was simply an outgrowth of society’s increasing reliance on digital technologies. Not so. Findings from industrial and cognitive psychology...

Current UX Design Trends That Engage Users

By Andrew Simon UX design and user-interface (UI) design are crucial factors in the success of Web sites, both Web and desktop applications, and mobile apps—any software systems with which humans interact. Customers constantly visit many different Web sites and use many different mobile apps, so businesses need a way to somehow draw their...

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