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Why UX Research Is a Cornerstone of UX Design: From the Client’s Perspective

By Manik Arora The design-thinking process is an all-encompassing journey that UX designers and their clients undertake when they conceive of, design, and build a new digital product, service, or communication or revamp an existing one. However, by virtue of this process being greater than the sum of its parts, our clients—who don’t work within...

Using Customer Psychology to Improve User Engagement on Your Web Site

By Rajat Chauhan Customer psychology refers to human behavior in regard to people’s buying habits, traditions, values, and preferences and plays a very important role in any business. Many companies are now leveraging customer psychology to improve user engagement. However, most businesses are still missing the essentials of customer psychology,...

5 Emerging Design Trends for Data-Heavy User Experiences in 2022

By Jon Torres Designing for usability and maximizing value delivery are UX design best practices. Building a useful, data-heavy user experience demands even more. Software engineers have achieved a remarkable feat in recent years: leveraging Big Data and data analytics to predict and prescribe users’ behavior. With the help of artificial intelligence...

Improving an Ecommerce User Experience Through Data-Driven Design

By Kelly Anderson What is data-driven design? A design process through which we can derive valuable insights and make design decisions by keeping both the data and our users’ behaviors in mind. Consumer behaviors influence our designs, verify our assumptions and conclusions, and enable us to evaluate experience outcomes. The data divulge details...

3D Product Customization: Changing the Face of Ecommerce

By Abhishek Agarwal The latest trend in the ever-evolving world of ecommerce and product personalization is 3D customization. To win your customers’ hearts and minds and increase your revenues, you could incorporate product-design software into your ecommerce store. According to Yieldify, 75% of customers prefer to buy from a brand that offers...

Typography in Web Design

By Anamarija Igrec Don’t underestimate the impact that text can have on your Web site. The main reason people visit a site for the first time is to read the information it provides. Many consumers still get crucial information about a business, its products, and services by reading textual content—not by watching a tutorial video or looking...

Designing Mobile Banking Apps

By Alexandr Khomich Today, banking apps are in wide use among consumers, not just professionals. Leading banks cooperate with experienced financial technology, or fintech, software-development companies to create efficient banking solutions that can meet the requirements of any customer. In this era of increased mobility, digital services...

Building a UX Feedback System That Works for Your Colleagues

By Aleksander Fenin The more senior your customers are in their profession, the harder it is to get them to talk to your UX researchers. Fortunately, these customers are already communicating with your company via other avenues and constantly feed insights to your sales team, customer-success managers, and marketing specialists. Businesses...

Amusing Stories That Didn’t Appear in a Research Report

By Paul McInerney Any experienced UX researcher has typically met hundreds of participants and heard thousands of user quotations. We still remember a few of these several years later because they were either jarring or amusing. In this article, I’ll share some amusing examples that also provide insights into the craft of UX research. Several of...

5 Best UX Careers to Pursue in 2022

By Alex Stepanenko Recently, jobs sites have ranked UX design as the fifth most in-demand job in the technology domain. There are reasons to believe that the demand will continue to rise, in part because this job niche is maturing and constantly branching into more areas of specialization. If you’ve been thinking about which aspect of User Experience...

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