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Applying the Double Diamond Model

By Alka Jha A universally accepted model of the design and innovation process, the double diamond is a visual process model that aids our understanding of the UX design process. Think of this model as a road map—from the problem to the solution and covering everything in between. The big idea of the double diamond model is that the problem and...

Lean UX Research Checklists

By Anton Stout Each UX project is different, with variations in time and budget constraints, user needs and business requirements, and often, goals and requirements that change over time. When you’re practicing Lean UX, your goal should be to capture research data as often as possible to help you make quick, actionable decisions. At a bare minimum,...

How to Review a Web Site

By Brijesh Jakharia UX professionals conduct Web-site reviews for a variety of reasons. For example, reviewing a Web site is a vital aspect of understanding whether the site’s UX strategy is working well. You can conduct Web-site reviews to understand how the Web sites of competitive brands are doing. Most importantly, you can conduct a Web-site...

Understanding QR Code UX Design Considerations

By Grace Lau In the modern digital world, the use of QR codes is becoming increasingly popular as a way for businesses to connect with their customers. Companies can provide QR codes in various ways: on product packaging, Web sites, and mobile apps, and even as part of interactive-marketing campaigns. But how can you ensure that your UX design...

Best Session-Replay Software in 2023

By Sarrah Pitaliya How can you spot defects that are causing issues on your Web site—problems such as a chaotic UX design, confusing calls to action (CTAs), and blockers such as technical glitches, bugs, or malfunctioning page elements? You can spot problematic visitor patterns on your Web site using tools such as Google Analytics. These might...

7 Principles of Design Psychology Every UX Designer Should Know

By Jenna Bunnell UX design is not just about making things look good. Yes, it’s important to attract users’ initial interest, and an attractive user interface can do wonders in creating engagement, but visual design only scratches the surface of what you need to consider when thinking about the user experience. UX design is really about two core...

How UX Research Methods and Social Media Can Work Together

By Darshan Ruparelia Social media can be a great communication medium for businesses to connect with their customers. However, few businesses understand the importance of using social media to improve digital experiences. How can you use social media to improve the user experience? What aspects of social media and the user experience do you need...

How AI and ML Are Transforming the Insurance Industry

By Ajay Kumar The insurance industry is both characterized by and driven by data. The industry continually generates and processes large sets of data in delivering effective insurance services, including providing policy pricing, customizing insights, meeting company expectations, and analyzing market trends. With the world continuously evolving...

7 Purpose-Driven UX Tips for Your Next Web-Site Redesign

By Arpith Arun When you’re planning to roll out your next Web-site redesign, you must give User Experience the focus and attention that is its due. All too often, redesigns focus on extravagant visual elements and flashy copy—completely ignoring how users would ultimately interact with the Web site. When a Web site’s redesign fails to deliver...

Benefits of the Metaverse to the Healthcare Industry

<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2023/01/molly_cobb.php">Molly Cobb</a></p> <p>The <em>metaverse</em>, a virtual-reality space in which users can interact, is projected to have a significant impact on the healthcare industry. In today’s marketplace, companies can...

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