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Why is Black Friday so damn effective?

In case you haven’t noticed, Black Friday is coming soon, and you may just be tempted to buy something on this day. Here’s why: In 1924 the U.S.-based department store chain, Macy's, performed their 1st ever Thanksgiving Day parade establishing the Friday after thanksgiving as the kickoff to the holiday shopping season. So, where did the term...

The world cup: biggest sporting event or biggest marketing opportunity?

The Champions League, NBA final, Superbowl, Olympics and the World Cup. What do all of these events have in common besides being sports related? They are watched by hundreds of millions, even billions of people. And where there's a lot of eyes, there are a lot of opportunities. These opportunities allow for real-time marketing, which is an...

Digital Leadership Quiz 2023 | Are you a Digital Leader?

Are you a truly digital leader or are you just faking it? Take the Digital Leadership Quiz today to find out: https://hubs.la/Q01p4c0j0 Leaders tend to over-focus on their soft skills, and forget to update their harder, more digital skills in a digital space which moves super fast. We’ve surveyed leaders and curated the ultimate Digital Leadership...

Is this the end of Netflix as we know it?

It’s safe to say that Netflix is in a bit of a pickle at the moment. Their stock crashed and competitors such as Disney +, HBO Max, and Apple TV are taking more market share by the day. And even though Netflix still leads the pack with more than 220 million subscribers, they lost 200,000 subscribers in the first quarter of 2022. So how is Netflix...

Content Marketing for Beginners | In just 5 Minutes!

As the saying goes Content is King. And the data doesn't lie: Businesses with blogs get 67% more leads than other companies. And companies that use content marketing see 30% higher growth rates than businesses not using it. So content marketing is a no brainer, right? Yes. So let's look at how you can use it to elevate your marketing...

How you can create email marketing strategies like a pro

Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future. In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. In this video, we’ll share the top...

What is the secret to successful growth? Learn to grow your business

The science behind successful growth. In this talk, Phil Agnew tells us about the science behind successful growth. What is behind great marketing that works and companies that grow? He shares some top tips, tricks and best practices for you to take away and start implementing for your business or in your role. Phil currently works for...

Data Strategies and Prioritisation

In this video, we cover the topic of data strategies and prioritisation. We focus on one of the most important parts of filling out a data strategy, which is the process of prioritising your projects. Many businesses think that they need to write to build a full data strategy, once they identify a few efforts, and initiatives to put into place....

How to build a high converting landing page

Landing pages are some of the most valuable assets any business can have. These pages are custom-built to convert visitors into leads by delivering personalized and highly relevant offers that your users find valuable. Unlike other pages on your site, landing pages are typically specific to a single marketing campaign or initiative. Since...

Starting your brand identity process

“I don’t need to invest in my brand to be successful in the market” - said no company ever. Well, maybe Craigslist, Etsy or Siracha sauce. But what to do if you don’t have a unique product or service and operate in a highly competitive environment? The answer is simple: know who you are and shape your distinctive brand identity. This will...

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