No matter what you’ve heard about its declining popularity, Facebook is still the most-used social media platform in the world with roughly 2.93 billion monthly active users worldwide. This means that if you run ads on Facebook, you have the chance to reach a boatload of people. In fact, research shows that Facebook ads reach Read More

With 1.96 billion daily active users, Facebook is a goldmine for businesses that want to reach their potential customers. In fact, over 200 million businesses use Facebook’s free services, including Facebook Business Pages. A well-optimized Business Page can help you grow brand awareness on the platform and effectively market your business. In this...

Social media marketing can help you build authentic, lasting relationships with your audience. But if you’re not an avid user of social media yourself, getting started can feel overwhelming. Here’s everything you need to know to decide whether social media marketing is a good fit for your audience, complete with resources that will help you Read More...

If you’re a social media manager, you know how time-consuming it is to manage several social media accounts for a business. But you don’t have to scramble between platforms and browser tabs to get your job done. A good social media scheduling tool can centralize your work and save you a lot of time and Read More

Just like with any other social media platform, getting verified on TikTok can improve your brand’s credibility and positively affect how people see your brand. The blue checkmark next to your TikTok username can give you more authenticity and street cred — it tells your audience that you’re the real thing. It’s not that easy Read More

In this article, we’re going to discuss what social media analytics tools really are, why you need them, and which solutions are the best on the market. Social media marketing is a great way to build an audience, drive traffic, and generate leads for your brand. However, if you don’t have the data to inform Read More