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Growth Hacking: Fuel To Your Retention Efforts

Photo by Luke Chesser on UnsplashGrowth HackingWe will look at a few such growth hacking techniques that can fuel your retention efforts and keep attrition at a minimum.Customer churn is the ultimate marketing evil. It doesn’t matter how rapid your top-line growth is, the pesky churn rate always manages to find a way to disrupt marketing flourish.Churn...

How to define a strategy for your growth team. A step-by-step guide for new leaders at startups

How to define a strategy for your growth team. A step-by-step guide for new leaders at early stage companies.I’ve spent the last five years working on growth teams at tech startups. During that time, I’ve learned a lot of growth tactics and frameworks. But nobody ever taught me how to create a strategy and communicate it to other levels of leadership....

The Ultimate Content Plan For Your Customers

There’s one thing all marketers agree on: content marketing is essential if you want to attract and retain your customers.And more and more companies are building their strategies around it.Marketers learned that modern customers are curious, have the desire to learn new things, and have experience in their respective fields.That’s what makes content...

What’s a Content Marketing Workflow?

Content marketing needs to be treated as a process and not as a project that’s why you need to understand the concept of content marketing workflow.After all, it is a continuous and constantly progressing, right?That means it is essential to map and know which are the parties involved in each of the steps of the content production (internal team, suppliers...

Specialized or Full-Service Agencies, What Should You Build?

In the early day, agencies’ founders end up facing this question:Should we go full service or keep it to consulting?When it comes to outlining your agency’s core, a common doubt is whether you should offer a full range of services or just consulting services in a maximum of two segments.Any misstep, especially during the phases of planning and definition...

How to write content using sensory marketing in your favor?

Before you start reading about sensory marketing, press play and enjoy the music as you read!https://medium.com/media/419fc736effcc6c2faa71cf303c9534e/hrefWhen we are dealing with a product or service, we always ask ourselves, how will we please our audience? How do we provide a unique experience? How do we stand out?With so many blogs out there, how...

Build efficient checklists for your marketing strategies

Checklists can be some of the most useful and rewarding kinds of content your marketing team can produce to help and engage your target audience. When well planned and executed, they have great potential to become high converting and shared by your leads. So in this article, we’re gonna check out how you can design useful checklists and avoid frequent...

How to create content that generates sales

“Content is king.” If you have been involved in digital business for more than a week, you must have heard or read this at least once by now.Today more than ever, an incredible number of businesses are creating content daily and they’re always just a click away. But, have you ever noticed how almost all the search results beyond the first page of a...

Boosting productivity and finding clearer goals through OKR

It is the goal of every workplace to be as productive and efficient as possible. Not only that but to also be an organization that fosters creativity and orderliness. These terms are the new catchwords in today’s business environments, never mind that just a few years ago, these goals were much easier said than done. The norm was what we now call traditional...

All you’ve always wanted to know about content creation

We spend our days so deeply immersed in our own content creation that sometimes it is easy to forget that we are surrounded by it at every turn. In fact, from the time we wake up until the time we go to bed, we are constantly stimulated by the content found all around us. Think about it:Your alarm goes off in the morning and you roll over and grab your...

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