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15 Growth Professionals to Follow on GrowthHackers Community

These past few months I’ve lost control over the number of posts and folders that I’ve saved and created on Instagram, or how my favorites bar became populated with the most different topics, such as social media, ideas to test or designs that inspire.But I haven’t stopped there, I’ve started following multiples podcasts, got into new communities, and...

Successful growth teams are the ones who failed the most!

What a team that controls all the company metrics can define as a mission accomplished? Sales success is clearly defined by the new revenue it brings, customer service is well-scoped in terms of retention and expansion, marketing amidst other things, owns the top of the funnel and branding — but what about growth teams that surface all these different...

7 valuable results that make your blog worth it

While not blogging won’t put you at a huge marketing disadvantage, it certainly has proven to be one of the easiest ways to reach out to customers and prospects alike. Having a blog enables you to educate your customers, establish one-to-one relationships, and drive qualified leads to your lists like few other marketing methods.The idea behind blogging...

4 Key Metrics to Better Understand Your Blog’s Performance

Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health.Thankfully, none of these tasks are too difficult — though they do have a learning curve — and there are already established, standardized metrics, as well as...

Use Big Data to Improve Your Content Marketing Performance

Through blogs, podcasts, videos and other formats you have to show your perspective and the value of your products. But even though we embraced Content Marketing, there’s still a new trend out of sight — and that it’s worth taking into account: data journalism or Big Data.This practice is urgent. Newspapers like The Guardian and The New York Times have...

12 Great Benefits of Content Marketing

Content marketing has become a very popular strategy. It is interesting to analyze why, for example, 88% of B2B companies use it in their strategies.It’s no secret that content also plays an important role in social media. For through content, companies have something relevant to share in their accounts without offering products all the time.But there...

Growth Hacking: Fuel To Your Retention Efforts

Photo by Luke Chesser on UnsplashGrowth HackingWe will look at a few such growth hacking techniques that can fuel your retention efforts and keep attrition at a minimum.Customer churn is the ultimate marketing evil. It doesn’t matter how rapid your top-line growth is, the pesky churn rate always manages to find a way to disrupt marketing flourish.Churn...

How to define a strategy for your growth team. A step-by-step guide for new leaders at startups

How to define a strategy for your growth team. A step-by-step guide for new leaders at early stage companies.I’ve spent the last five years working on growth teams at tech startups. During that time, I’ve learned a lot of growth tactics and frameworks. But nobody ever taught me how to create a strategy and communicate it to other levels of leadership....

The Ultimate Content Plan For Your Customers

There’s one thing all marketers agree on: content marketing is essential if you want to attract and retain your customers.And more and more companies are building their strategies around it.Marketers learned that modern customers are curious, have the desire to learn new things, and have experience in their respective fields.That’s what makes content...

What’s a Content Marketing Workflow?

Content marketing needs to be treated as a process and not as a project that’s why you need to understand the concept of content marketing workflow.After all, it is a continuous and constantly progressing, right?That means it is essential to map and know which are the parties involved in each of the steps of the content production (internal team, suppliers...

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