Value-first new user onboarding and how to stop losing new users you don’t even know you’re losing

Value-first onboarding and how to stop losing new users you don’t even know you’re losingQuick question. What’s the most important metric when it comes to converting sales through your SaaS product?Hint: It’s not signups. It’s not PQLs. It’s not even actual purchases.It’s activated accounts, the number of new users that received value from your product...

1w

Growth during rough times (like this)

After a couple of decades of (almost) continued growth in the tech space, fueled by innovation (and pandemic-like events), where multiples skyrocketed and power-points were more common than spreadsheets in VC meetings, and getting funded became easier than getting revenue… reality (or correction, call it what you want) finally hit.The new normal goes...

3w

How to fight rising acquisition costs through subscription

What D2C brands need to do to make a subscription model work in 2022Continue reading on Growth Hackers »

5w

What to do when growth isn’t happening

How to get out of a growth slumpContinue reading on Growth Hackers »

Jul 2022

Output vs. Outcome-focused teams!

from StrategyDrivenTo better understand the different nature of growth teams compared to other departments in the organization, we first need to clear up what's the difference between an outcome and an output.Outcome: are what the business wants or needs to achieve.Output: are the actions or items that contribute to achieving an outcome.Some departments...

Jul 2022

Solving retention with loops

Is your growth problem actually a retention problem?Continue reading on Growth Hackers »

Jun 2022

When to Hustle Around Obstacles vs Building Your Growth Foundations

Going too fast can be just as big a problem as going too slowContinue reading on Growth Hackers »

May 2022

Your growth strategy should align with your company's strategy

In the same way that there's no single industry in which growth couldn't be applied, there's also no single timing or strategy of a company that can't be matched with a growth initiative altogether. However, company strategy and growth strategy must be perfectly aligned.Sidenote: the growth mindset (the cultural practice of validating ideas, taking...

May 2022

What's Your Growth Maturity Level?

via ResearchGateNo, this is not a BuzzFeed listicle but.. as theory always differs from practice — it's important to distinguish some of the aspects and challenges growth teams face when they get out of the library into the field.While the concept, the framework, or the methodology itself never really changes, the implementation of a growth strategy...

May 2022

Funnels vs Loops

What drives more growth?Continue reading on Growth Hackers »

Apr 2022