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A Data-Driven Approach To Growth Marketing — Guide

A Data-Driven Approach To Growth Marketing — GuideIt can be easy to overload your growth marketing team: join new trends, push more ads, new features. But none of these decisions should be made based on what you think unless you have data to back you up.Your experiments shouldn’t be a shot in the dark.The growth hacking methodology, coined by Sean Ellis,...

10 Successful Content Strategies to Inspire You — Contentools

10 Successful Content Strategies to Inspire YouBy Manoel CiriloBy now you should know just how important having a successful content strategy is for your business. It does not matter where you are in the content marketing process, if you don’t have a strongly designed, well-thought-out strategy, then your plan is not going to work. In fact, your content...

How to Maximize Your Blog’s Exposure on Social Media

By Davide NastasiA wise human once said, “Work smarter, not harder.” Maybe that person worked in marketing. Maybe they were on their 150 thtweet about their startup’s new product, when the idea hit them like a poorly-parked car rolling down Lombard Street: all that time spent creating new content? They could’ve been creatively repurposing it. D’oh!Before...

How to manage your content team

By Gabriela MouraEvery marketer knows that Content Marketing is on the rise. If you search for buzzwords or trends, you’ll see that content, engagement, content curation, etc., are at the top of the lists.This new reality is closely linked to the fact that, according to a survey conducted by Roper, 61% of people feel more confident about a company when...

15 Growth Professionals to Follow on GrowthHackers Community

These past few months I’ve lost control over the number of posts and folders that I’ve saved and created on Instagram, or how my favorites bar became populated with the most different topics, such as social media, ideas to test or designs that inspire.But I haven’t stopped there, I’ve started following multiples podcasts, got into new communities, and...

Successful growth teams are the ones who failed the most!

What a team that controls all the company metrics can define as a mission accomplished? Sales success is clearly defined by the new revenue it brings, customer service is well-scoped in terms of retention and expansion, marketing amidst other things, owns the top of the funnel and branding — but what about growth teams that surface all these different...

7 valuable results that make your blog worth it

While not blogging won’t put you at a huge marketing disadvantage, it certainly has proven to be one of the easiest ways to reach out to customers and prospects alike. Having a blog enables you to educate your customers, establish one-to-one relationships, and drive qualified leads to your lists like few other marketing methods.The idea behind blogging...

4 Key Metrics to Better Understand Your Blog’s Performance

Measurement and metrics are an integral part of the blogging equation — just as a doctor uses a stethoscope to check your pulse and heart rate, bloggers use metrics to check their blogs’ health.Thankfully, none of these tasks are too difficult — though they do have a learning curve — and there are already established, standardized metrics, as well as...

Use Big Data to Improve Your Content Marketing Performance

Through blogs, podcasts, videos and other formats you have to show your perspective and the value of your products. But even though we embraced Content Marketing, there’s still a new trend out of sight — and that it’s worth taking into account: data journalism or Big Data.This practice is urgent. Newspapers like The Guardian and The New York Times have...

12 Great Benefits of Content Marketing

Content marketing has become a very popular strategy. It is interesting to analyze why, for example, 88% of B2B companies use it in their strategies.It’s no secret that content also plays an important role in social media. For through content, companies have something relevant to share in their accounts without offering products all the time.But there...

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