The Mindset Behind the Most -Competitive SaaS Businesses

It’s never been easier to start your entrepreneur dream and found your SaaS company. On the report of 99firms, besides the publicly traded companies, there are over 10,000 private SaaS companies. On top of that, according to the SaaS sales benchmarks, software development companies with an annual growth rate of 20% have only an 8% chance of surviving.So...

2w

The Mindset Behind the Most -Competitive SaaS Businesses

It’s never been easier to start your entrepreneur dream and found your SaaS company. On the report of 99firms, besides the publicly traded companies, there are over 10,000 private SaaS companies. On top of that, according to the SaaS sales benchmarks, software development companies with an annual growth rate of 20% have only an 8% chance of surviving.So...

2w

E-commerce: leveraging the growth methodology to overcome the crisis

During the coronavirus, e-commerce became a bright spot among retail channels. In days of social distancing and lockdown, the internet became the only ally for most of the population.Buying from mobile became a daily activity for many people.But of course, it’s not all that simple. According to a study published by eMarketer, retail e-commerce sales...

2w

LA Hacks 2021 — Virtual Hackathon for Student Developers

LA Hacks 2021 — Virtual Hackathon for Student DevelopersLA Hacks 2021 Closing SoonWhat is LA Hacks?LA Hacks is a group of undergraduate students at UCLA that organize the largest student-run hackathon in Southern California. Their event brings together over a thousand hackers each year to create innovative solutions to modern problems.LA Hacks 2021...

3w

How Etsy CEO Structure Teams to Optimize for Experimentation and Agility

How Etsy CEO Structures Teams to Optimize for Experimentation and AgilityI recently listened to a new episode of 20 Minutes VC, in which Harry Stebbings, the host, interviewed Etsy CEO, Josh Silverman. Putting aside all the brilliance and simplicity (aka. excellence) from both of them, throughout the entire interview, I wanted to focus on one of the...

3w

What’s new in Experiments —Q1' 2021'

What’s new in Experiments —Q1'2021"As the Growth Hacking methodology matures and its intersection with multiple lean and experimentation frameworks merge, Experiments progress in the same direction: to support and catalyze the management side of such teams.In order to provide more flexibility and elasticity to high performing experimentation and testing...

Jan 2021

This is How You Should Kick-Off a New Growth Hacking Project

A chapter from ‘Growing Happy Clients’Congrats! A new growth hacking client! 🥳The moment has arrived; you have a new client. You feel a nervous excitement rushing through you, a new playground to explore and enjoy but also a new challenge. Unless you’ve sold the project yourself and not within an agency, you usually have no idea what to expect.It’s...

Dec 2020

A Data-Driven Approach To Growth Marketing — Guide

A Data-Driven Approach To Growth Marketing — GuideIt can be easy to overload your growth marketing team: join new trends, push more ads, new features. But none of these decisions should be made based on what you think unless you have data to back you up.Your experiments shouldn’t be a shot in the dark.The growth hacking methodology, coined by Sean Ellis,...

Nov 2020

10 Successful Content Strategies to Inspire You — Contentools

10 Successful Content Strategies to Inspire YouBy Manoel CiriloBy now you should know just how important having a successful content strategy is for your business. It does not matter where you are in the content marketing process, if you don’t have a strongly designed, well-thought-out strategy, then your plan is not going to work. In fact, your content...

Oct 2020

How to Maximize Your Blog’s Exposure on Social Media

By Davide NastasiA wise human once said, “Work smarter, not harder.” Maybe that person worked in marketing. Maybe they were on their 150 thtweet about their startup’s new product, when the idea hit them like a poorly-parked car rolling down Lombard Street: all that time spent creating new content? They could’ve been creatively repurposing it. D’oh!Before...

Oct 2020