Suffering a case of caption writer’s block? It happens to the best of us. Coming up with good, engaging, strategic Instagram captions that also seem effortless and cool can be a struggle. And if you’re using a tool to schedule your Instagram posts (which you should definitely be doing), you might have to come up with a bunch all at once. ...

Things are changing fast in financial services, from the rise of crypto to the growth of the fintech app category to the development of robo-advisors. As financial services becomes a more digital industry, social media marketing is becoming a more critical means of promotion in the space. Even if your organization leans more traditional, social...

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time to publish your content? There is no...

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media...

While short-form video platforms like TikTok and Reels have made a huge impact on social media in recent years, one video-sharing platform still rules all: YouTube. It’s the most popular social media site in the US and the second most visited site on the web, with more than 2.1 billion users worldwide. To harness the platform’s potential, you...

In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on Facebook Messenger alone.  But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different...