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Test and scale marketing tactics that increase ROI across every channel

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How to Use Social Listening to Improve Customer Experience

“How to Use Social Listening to Improve Customer Experience” is a guest post written by Adela Belin, a content marketer and blogger at Writers Per Hour. Social media has evolved from being a nice-to-have to a must-have. Today, 63% of customers expect brands to use their social media channels for customer service. However,...

8 advanced remarketing strategies to triple your ROI

Imagine yourself being at a party. Would you connect easier and engage better with a group of people you already know or with a bunch of strangers? Most would choose familiar faces over strangers, right? Well, with growing your customer base, the situation is pretty similar. People who already recognize your brand are far more...

How to choose digital marketing agency?

Each business needs customers and the best way to get their attention is with marketing. That’s why picking the right partner to help you out with your marketing efforts is not an easy feat. If you pick the wrong agency, the time you wasted on choosing it won’t be the only issue here. All the worse for you as your quarterly (and probably yearly) business...

10 steps to grow your mobile app on Facebook

A friend of mine recently asked me how to effectively promote a mobile app on Facebook Ads, what are the best practices, and what to do if they haven’t had any paid activity before. While there is no single best answer that I could quote here, I did suggest a few steps I would take with such a brand new app. First, no rash moves. Second, plan your activity...

Clutch.co: make the best business buying decisions ever

Did you know that people only spend 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing messages? Yep, you read that right. If the prospect came by your website in search of a specific solution and what they saw didn’t resonate with them, they will go back to Google to look somewhere else. That means...

Growth Mentor, the best growth marketing community

My interest in growth hacking started in 2015. I read all the case studies, forums and followed growth influencers on Twitter. One thing was missing from this equation – practical experience. My current workplace was very far from letting me do anything even similar to growth hacking, so I had to either start a project or find people who I could learn...

A marketer’s comprehensive guide to Apple’s IDFA changes.

Early next year, Apple will release a new privacy update that will change the rules of mobile advertising, giving more power to the users. Get ready for the iOS 14 IDFA changes with this comprehensive guide. Table of content What is an IDFAHow does it look like nowAfter Apple’s IDFA updatePreparing for iOS 14 changesFacebook AdsGoogle...

Science in marketing – modeling growth with data

Growth modeling is an absolute must in every marketer’s go-to tool stack. In this article, you’ll explore why you should use it and how to make the most of it. Table of Contents Modeling growth – basicsThe importance of growth modelingWhy should you go for it?Basic ingredients of the modelA step-by-step guide to Causal growth modelsBest...

The Only Event Tracking Setup Guide You’ll Ever Need

In this guide, you’ll learn how to write your own event tracking implementation plan. Yes, actually write the code and instructions that you can pass on to your developer to implement or even implement yourself. Table of Contents: All About Tracking – Basics Q&A What is event tracking? What is an event?  What kind of hits does Google...

Performance and testing split – how to do it right?

There will always be a need for growth. The size and market value of your business don’t matter here, as there always will be a place to improve something, to test new opportunities, new channels, and try to reach new audiences. That’s why growth marketing, even though still new, is evolving so fast, as more and more companies experiment and look for...

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