How to structure your Facebook ad account for creative testing

In the previous blog post, we learned about some of the problems and some best practices related to creative testing in social media. In this post, we’ll look at specific creative testing structures in Facebook. There are two popular ways to structure your Facebook ad account for creative testing: A/B testing and test campaigns.  A/B testing...

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Viral Marketing: How to Create a Viral Social Media Marketing Campaign

“Viral Marketing: How to Create a Viral Social Media Campaign” is a guest post written by Hanson Cheng. You might have found that global events have disrupted your plans for the year but 2021 promises a fresh start. You’ll see your marketing budget up for review once again and the best way to get effective results with minimum...

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PPC Automation: Why and How to Implement It

“PPC Automation: Why and How to Implement It” is a guest post written by Tim Ferguson, a writer and editor of Marketing Digest. He enjoys writing about SEO, content marketing, online reputation management, social media, AI, and Big Data. When he is not writing and editing for Marketing Digest, he spends time learning more about content marketing and...

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Mastering creative testing in social media

Even with the boom of social media, where testing has become increasingly frictionless, creative testing has actually become more complex. The main issue marketers now face is knowing how to introduce data-driven creative in their social media accounts, which increasingly require broad machine-learning powered structures. In this article, we’ll look...

May 2021

Creative Testing in Paid Search: Actionable Tips and Tricks

It’s clear that responsive ads are here to stay and optimizing their performance is an ongoing process of planning, testing, and iterating. Below are best practices to help you achieve sustainable ROI during that process. Problems with creative testing in Paid Search Responsive ads are the largest and most flexible search ad format....

May 2021

The Grandmaster’s Guide to Data-Driven Creative Testing

If you’re spending money on ads, you can’t afford to waste money on creative that’s missing the mark: not delivering learnings or profits. When used correctly, creative testing will be the most powerful tool in your performance marketing arsenal. Creative testing is often not done correctly, however, which makes many people believe that it’s not important....

Apr 2021

Growth Marketing Mythbusters: Stop Making These 3 Mistakes

As software continues to eat the world and the amount of free content available continues to explode, you have more tools and resources than ever to help you make better decisions that grow your business. The bad news? It also means the sheet amount of information becomes overwhelming and conflicting. Too much advice is based on misconceptions...

Apr 2021

How To Speak To Creatives – 7 steps to working with creatives

Every business has creatives. These gifted team members are extremely valuable to your end goals as a company. Like every member of a team, creatives are a resource. It’s figuring out how to use that resource efficiently that matters. So, how do you work with creatives? Every creative is different and has different preferences and beliefs. The...

Mar 2021

How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget. Table of contents Pay attention to algorithm changes Number of ads CPM Conversion objectives Funnel optimization using Facebook Ads Lookalike audiences Choice of objective Bid strategies...

Feb 2021

Hyperlocal Marketing: What You Need to Know

“Hyperlocal Marketing: What You Need to Know” is a guest post written by Marvellous Aham-adi, a freelancer and content marketer who teaches entrepreneurs and startups on how to grow their brands using actionable marketing strategies at TheZeroed. Are you looking for efficient ways to promote your business and services locally? If...

Jan 2021