How To Advertise On Facebook: Demystifying How Facebook Ads Work

Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget. Table of contents Pay attention to algorithm changes Number of ads CPM Conversion objectives Funnel optimization using Facebook Ads Lookalike audiences Choice of objective Bid strategies...

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Hyperlocal Marketing: What You Need to Know

“Hyperlocal Marketing: What You Need to Know” is a guest post written by Marvellous Aham-adi, a freelancer and content marketer who teaches entrepreneurs and startups on how to grow their brands using actionable marketing strategies at TheZeroed. Are you looking for efficient ways to promote your business and services locally? If...

Jan 2021

Ahrefs Vs SEMrush: Which SEO Tool Is Best For Your Business?

Ahrefs vs SEMrush. That’s not a sentence I thought I’d ever type a few years back. Traditionally, Ahrefs was all about the links, and when SEMrush first came out it was a keyword research SEO tool. However, times have changed; now, they’re competing against each other. It also means you have to decide which SEO tool will work best for...

Dec 2020

How to Use Social Listening to Improve Customer Experience

“How to Use Social Listening to Improve Customer Experience” is a guest post written by Adela Belin, a content marketer and blogger at Writers Per Hour. Social media has evolved from being a nice-to-have to a must-have. Today, 63% of customers expect brands to use their social media channels for customer service. However,...

Nov 2020

8 advanced remarketing strategies to triple your ROI

Imagine yourself being at a party. Would you connect easier and engage better with a group of people you already know or with a bunch of strangers? Most would choose familiar faces over strangers, right? Well, with growing your customer base, the situation is pretty similar. People who already recognize your brand are far more...

Nov 2020

How to choose digital marketing agency?

Each business needs customers and the best way to get their attention is with marketing. That’s why picking the right partner to help you out with your marketing efforts is not an easy feat. If you pick the wrong agency, the time you wasted on choosing it won’t be the only issue here. All the worse for you as your quarterly (and probably yearly) business...

Oct 2020

10 steps to grow your mobile app on Facebook

A friend of mine recently asked me how to effectively promote a mobile app on Facebook Ads, what are the best practices, and what to do if they haven’t had any paid activity before. While there is no single best answer that I could quote here, I did suggest a few steps I would take with such a brand new app. First, no rash moves. Second, plan your activity...

Oct 2020

Clutch.co: make the best business buying decisions ever

Did you know that people only spend 10 seconds on your homepage before leaving if they don’t immediately connect with your marketing messages? Yep, you read that right. If the prospect came by your website in search of a specific solution and what they saw didn’t resonate with them, they will go back to Google to look somewhere else. That means...

Oct 2020

Growth Mentor, the best growth marketing community

My interest in growth hacking started in 2015. I read all the case studies, forums and followed growth influencers on Twitter. One thing was missing from this equation – practical experience. My current workplace was very far from letting me do anything even similar to growth hacking, so I had to either start a project or find people who I could learn...

Oct 2020

A marketer’s comprehensive guide to Apple’s IDFA changes.

Early next year, Apple will release a new privacy update that will change the rules of mobile advertising, giving more power to the users. Get ready for the iOS 14 IDFA changes with this comprehensive guide. Table of content What is an IDFAHow does it look like nowAfter Apple’s IDFA updatePreparing for iOS 14 changesFacebook AdsGoogle...

Sep 2020