Marketo Marketing Blog

Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.

Latest articles

Customer Happiness | 4 Tips to Measure What Truly Matters

Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.)  Is it, in fact, even possible to...

Center of Excellence | Top 10 Questions to Ask Yourself

Implementing a foundation program library inside of your Marketo Engage application is one feat. Implementing a center of excellence outside of the platform is another. Without a focus on people, processes, and overall technology, you could be setting yourself up for poor adoption and support. With a focus on the three, you could be setting yourself...

Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Global...

Disrupting Law with Digital | Using Marketo Engage for Customer Needs

The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as an online resource for people. We began as a website where people could come and download legal documents that they could edit and use themselves, without needing a lawyer....

Pants Are Not Optional | Keeping Productivity & Company Culture Alive

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.”  The UK’s Prime Minister Boris Johnson tweeted the Zoom code...

The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Marketing has changed.  And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences.  1....

Marketing Attribution Advice From the Marketo Champion of the Year

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. But I found myself wanting to know more about the personal experience of managing marketing...

Apply for the 2021 Marketo Engage Champion Program

I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champion program was first launched.  The Marketo Engage Champion program represents an elite group of our most advanced Marketo Engage users and brand ambassadors...

Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives...

Why Digital Transformation Is Crucial for Marketing and Sales Alignment

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these changes and shift internal processes without looking...

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