Marketo’s blogs explore the latest trends in marketing automation, content marketing, and lead management.
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Reaching the Peak of LinkedIn Ad ROI With Bizible

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take...

Thu Jul 22, 2021 11:34
Announcing the 2021 Adobe Experience Maker Awards Finalists

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and...

Sat Jun 12, 2021 03:27
5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on its Chrome...

Fri May 7, 2021 23:03
Management Strategies for Developing an Effective Remote Work Culture

We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive, and empowered in their work can be difficult from afar...

Fri May 7, 2021 22:15
Discover All the Reasons to Attend Adobe Summit 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community....

Wed Apr 7, 2021 00:05
Forecasting the Unforecastable: Less Data, More Knowledge

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. But in 2020 it has been tough. Impossible, even. If the impact of  COVID-19 wasn’t enough, Brexit uncertainty added to the doubt. For many, 2020’s data is too skewed to be of much...

Sat Mar 6, 2021 00:42

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