The Optimizely Blog

Stories, tips, and expert advice to help you turn data into action

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From Mechanical to Software Engineer: How I/Own It Gave Me a New Purpose as an Engineer

For the fifth year, we are partnering with Galvanize to host I/Own It, a boot camp scholarship and internship program for individuals underrepresented in the tech community. If you’re looking for a new opportunity in 2021, please consider applying! The deadline for 2021 program applications is October 18, 2020. Read on to learn more about the program...

Optimizely and Contentsquare Partner to Help Brands Elevate their Experimentation Strategy

Optimizely and Contentsquare are announcing a new partnership to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real-time for continued performance success. This partnership brings together Contentsquare’s unique customer behavior insights with Optimizely’s progressive...

All the Product Announcements from Opticon20

Opticon20, the leading progress delivery and experimentation conference, kicked off virtually today. This year’s keynote, hosted by Claire Vo, Optimizely’s Chief Product Officer, focused on how companies are adapting their digital strategies rapidly in response to COVID. Claire emphasizes the importance of proactively building and testing experiences...

Introducing Stats Engine Service and Enhancements to Our Data Platform

The era of a single black-box data product as your source of truth is over. Teams need complete visibility throughout the customer lifecycle, forcing a move from all-in-one tools to open, integrated stacks with many data sources. The key is ensuring you’ve got clean, actionable data in the right place with proper tools to derive insights. We’re excited...

Elevating Customer Support with Optimizely Operations Experimentation for Salesforce

From chatbots and call centers to interactive voice response and social media, customer support teams are on the frontline of every brand. They play a pivotal role in delighting customers post purchase, while also mitigating negative interactions that can have long-term impact on the business. In fact, U.S. companies lose an estimated $62 billion each...

New in Full Stack: Simpler, Unified Progressive Delivery and Experimentation

  The highlights: The new Decide API replaces 9 APIs with one, single API controlling all feature flag and experiment decisions. A new interface for Full Stack unifies the workflows for feature flagging and experimentation, enabling teams to easily transition features from flags to experiments and back, at any point in the feature delivery lifecycle....

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver more relevant content but tuning those models can be time-consuming and require a lot of manual analysis...

Why Accessible Experiments Matter

We’re excited to share the following article by our Senior UX Engineer, Ayesha Mazumdar, that was originally published in SD Times.   For software development teams, moving fast is key. But so is the confidence that you’re building the right thing in the first place. To reduce uncertainty, product and engineering teams are running more experiments...

Optimizely’s Hack Reactor Scholarship and Internship Program Is Back

For the fifth year, Optimizely is launching I/Own It, which is a boot camp scholarship and internship program. We partner with Galvanize each year to provide a path for individuals who are underrepresented in tech, and who have no professional technical experience, to begin a career in software engineering. Optimizely’s I/Own It program was established...

The Next Phase of Our Journey Starts Today

It’s no surprise to our team that digital-first companies continue to disrupt traditional markets, create new segments, and innovate faster than their peers—even in today’s unprecedented business environment. How do they do this? By putting the customer at the heart of everything they do. From product development to their marketing campaigns to customer...

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