The Optimizely Blog

Stories, tips, and expert advice to help you turn data into action

Latest articles

Optimizing Optimizely: How we’re using Optimizely to get the best from Episerver.com 

From having an idea for your website to making a testable change and seeing the impact on your audience: it’s really quick with Optimizely Web.  Before Episerver acquired Optimizely (and re-branded to Optimizely), we didn’t do much in the way of experimentation on the Episerver.com website. We got started fast with Optimizely Web. After a short tutorial, we...

Get More Wins: Experimentation Metrics for Program Success

As we mentioned in our first post in this series, many companies have realized that optimization of their digital products and experiences is no longer a negotiable aspect of their digital strategy. Optimizely’s Strategy and Value team often fields questions on how to operationalize a testing program and how to choose an executive sponsor, but for those...

Get More Wins: Why You Should Focus on Experimentation Now

In the wake of 2020 and the coronavirus pandemic, more companies are investing in experimentation and optimization than ever before, realizing that the ability to test and learn is vital to both pivoting as business needs change, but also to respond to adapting consumer behavior. With this new audience in mind, I’ll be writing a blog series called,...

Optimizing Optimizely: Content Recommendations Powers Personalized Experiences on the Optimizely Blog

We can now tailor next-best-content recommendations to individual users without any need for manual tagging or rules—and learn at the same time which content performs best. Let’s be honest. The user experience offered by Optimizely’s blog was not all it could have been. Sure, we offered visitors to the blog the best of our content, but it wasn’t based...

Stop the Silos! How to Bring Teams Together to Build a Successful Experimentation Program

As an experimentation program manager there will be plenty of moments where the phrase “herding cats” hits a little too close to home. Experimentation is a new set of processes and analytical rigor that require consistency, and we know consistency doesn’t happen overnight. Don’t be discouraged! Those are normal growing pains and the type of moments...

A cure for what ails your website…and feet

You should always trust your gut, right? It’s a smart gut with good intuition. But the fact is, many of our assumptions—especially when determining the best digital experience—can be way off base, even if our gut says otherwise.  At Opticon20, we heard from Amy Vetter, consumer experience manager at Reckitt Benckiser, the parent company for Dr. Scholls,...

6 Tech Stack Insights from Segment, Zoopla, and ClassPass

In November, we hosted our first one-hour Digital Labs live session for a truly global audience. Speakers from groundbreaking brands Segment, ClassPass, Zoopla and Creative CX discussed their insights into building a smarter tech stack – and why it’s come to such prominence in recent times. Missed it? Here’s what we covered. First, meet the Panelists:...

How to Maximize your KPIs on Every Page with Input Metrics

To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts. This was emphasized for me early at Optimizely, when our co-founder Dan Siroker said in an all hands just a few weeks in: “experimentation leaders choose metrics that matter.”  Understanding your most important goals...

E-“quip”-ping product teams to be more data driven

Sometimes tracking a key metric to validate an experiment is only half the battle. This sentiment is shared by the product team at quip, an eCommerce store where you can buy next-generation electric toothbrushes and other oral health supplies. Recently, they learned that making sure your experimentation platform, Optimizely in their case, integrates...

Episerver Announces APAC Expansion Fueled by Episerver/Optimizely Regional Momentum

The following post was originally published by our parent company, Episerver, on its blog. Read on for more details regarding our exciting APAC expansion building on the strength of our combined Episerver and Optimizely regional teams.  As I’ve said and many others have said at this point, the digital shift is massive. Mobile app downloads have exceeded...

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