The Optimizely Blog

Stories, tips, and expert advice to help you turn data into action

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Optimizely x Segment 5 ways to make us even better together

The Digital Labs Series kicked off on 18th November and it’s designed to help you build a smarter tech stack. Our first event featured customer data specialists Segment, who demonstrated five essential ways to create the ultimate customer experience using the powerful combination of Segment and Optimizely.  Here are five ways to make us even better...

Powerful PMs Steal with Pride and Test Everywhere

Product leaders from AMC Networks, Cameo, and Scholl’s came together (virtually) to explore how to use experimentation to deliver better customer experiences and business outcomes. Watch the talks for how to use experimentation, remote configuration, and beta testing to make every feature successful and be a more powerful Product Manager. Let’s dig...

Feature flags vs Blue-Green Deployments: Less Risk and More Control 

As a developer, you may wonder about the benefits of using feature flags vs blue-green deployments and want to know when to use which tool. A quick primer: blue-green deployments involve redirecting user traffic to a different set of servers that host your updated application. Whereas feature flags are code-based and enable users to see a new update...

Digital Labs 2020: Our new virtual event series shows how to build a smarter technology stack

We are excited to announce the launch of our new Digital Labs series, dedicated to helping you build a smarter tech stack. Today, that’s the key to developing ever better user experiences and dominating your online space. Hear from Industry Leaders  The technology landscape continues to expand and evolve at an exponential rate–the number of tech start-ups...

Optimizely Launches Labs: An Integration Hub to Further Enhance its Technology Ecosystem

Today, we are thrilled to announce the launch of the Optimizely Labs Platform. Optimizely Labs was built out of the need of many Optimizely customers: Getting step-by-step instructions on how to get the most out of Optimizely’s platform through APIs, integrations, and custom solutions. For companies looking to thrive online, a smart technology stack...

Top 5 Takeways from Opticon20

This year’s Opticon20 is in the books! Over 2,600 people joined us virtually across North America and Europe. Opticon20 was focused on the science of getting it right and highlighted key lessons from 37 digital leaders about how they are using data-driven experimentation and progressive delivery to build better experiences for their customers.  It...

H&R Block decouples product releases from deployments with feature flags

Filing taxes can send many of us scrambling. For H&R Block, being on the backend of that experience makes for an incredibly busy tax season. In our webinar, we learned how the H&R Block product team uses feature flags to improve operational efficiency and remain compliant with government regulations. Not only does H&R Block face a time...

From Mechanical to Software Engineer: How I/Own It Gave Me a New Purpose as an Engineer

For the fifth year, we are partnering with Galvanize to host I/Own It, a boot camp scholarship and internship program for individuals underrepresented in the tech community. If you’re looking for a new opportunity in 2021, please consider applying! The deadline for 2021 program applications is October 18, 2020. Read on to learn more about the program...

Optimizely and Contentsquare Partner to Help Brands Elevate their Experimentation Strategy

Optimizely and Contentsquare are announcing a new partnership to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real-time for continued performance success. This partnership brings together Contentsquare’s unique customer behavior insights with Optimizely’s progressive...

All the Product Announcements from Opticon20

Opticon20, the leading progress delivery and experimentation conference, kicked off virtually today. This year’s keynote, hosted by Claire Vo, Optimizely’s Chief Product Officer, focused on how companies are adapting their digital strategies rapidly in response to COVID. Claire emphasizes the importance of proactively building and testing experiences...

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