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Post COVID-19: returning to a new normal

Listen, I get it. I’m fatigued, you’re fatigued, we’re all fatigued…over COVID-19, but it’s still important to talk about it. In fact, it’s something we will be talking about and writing about for years whether we like it or not, as it was the worst pandemic this generation has ever seen and there’s a lot we can learn from it.    Think about where...

The FinTech industry experimentation post-pandemic

Let’s start by looking at the traditional banks and branches. In pre-pandemic life, going to a bank to open a checking account or to withdraw money was normal. For the older generation, it was even a “place of familiarity” where bank staff knew their names and foster relationships with them. This has been changing slowly over time already due to a more...

We’ve Won Three Leadership Recognitions in 2021! Here’s What That Says About The Future Of Digital Experience

If 2021 has been an experiment in whether the world needs what we have to offer, the results are in (and statistically significant). The answer is a resounding yes. This week, we were proud to be named a leader in The Forrester Wave: Feature Management and Experimentation, Q2 2021 — and that’s on the heels of our being named a Leader in The Forrester...

Experimentation strategies for the retail industry in a post-COVID world

It is without a doubt that the COVID-19 pandemic has had a tremendous impact on the retail industry. While omnichannel- and digital-first retailers have managed to pivot more easily and respond quicker to sudden changes in consumer behavior, retailers focused on in-store experience and service have struggled to keep up.  The pandemic has significantly...

How to succeed in a post-COVID world

COVID-19 has made organizations aware of their limits and forced them to learn quickly and respond to a highly volatile environment. As we have experienced on a global scale, days of hesitation in decision making can result in escalated business- and societal disruption.  As my colleague, Jil Maassen mentions in her recent blog post about hidden winners...

Thriving industries – the (hidden) winners of the pandemic

Since the end of 2019/beginning of 2020, everyone has heard the term COVID-19 or coronavirus. During the first couple months, most of us did not know what to expect. We did not know that this virus would rule our day-to-day for more than a year. No one imagined that schools would go virtual, shops and restaurants would shut down or operate at “take...

What the COVID-19 holiday shopping season taught us for 2021

When the holidays rolled around in 2020, the shopping industry looked very different, as there was less bustle in the stores and more bustle on the keyboards. Companies had to adapt to the increase in traffic volume and demand for online shopping. During the holiday period, Optimizely customers leveraged all their experimentation capabilities to create...

Experimentation strategies for the travel industry post COVID-19

It would be tough to argue that any other industry has been hit harder by the COVID-19 pandemic than the travel industry. The good news is that while the world is doing its part to safely allow more human interaction among mass vaccination efforts, the travel industry is a major focus for consumers as they assess where to spend their leisure time. A...

How to overcome digital personalization challenges in healthcare

The ability for healthcare providers to deliver personalized content across digital platforms has been a challenge since before digital personalization was a thing. HIPAA outlines what data is considered Protected Health Information (PHI), including name, address and more. (For further information on PHI, check out this article from the HIPAA Journal)....

How to understand your customers better than your competition

Where there’s a market, you’ll find competition for customers. All business is customer dependent. A company succeeds by outmaneuvering its competition to gain and retain a finite customer base. Net revenue – the holy grail of business – is at its core simply a metric of how efficiently businesses accrue and respond to customers. Understanding customers...

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