The Optimizely Blog

Stories, tips, and expert advice to help you turn data into action

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Secrets for High Performance Web Experimentation

Optimizely’s performance experts, Group Product Manager,  Whelan Boyd, and Sr. Staff Performance Engineer, Michael Hood, recently sat down to discuss best practices in performance and experimentation. From how to effectively monitor performance, defining benchmarks and how to leverage the latest Edge technologies to dramatically reduce latency with...

The 6 Types of Feature Flags You’ll Meet at Optimizely: Experiment

Tl;dr How do we use Experiment Feature Flags at Optimizely? Allow us to perform A/B/n tests against our deployed features Access Level? Only Optinauts that built the experiment can change the flag, but visible change to the entire team Risk Level? Low Tests? Unit + Integration Tests Lifetime? When experiment concludes Experiment feature...

Thomas Makes Moves Mid-Crisis to Connect Critical Industrial Suppliers to Buyers Using FullStory + Optimizely

We are proud to be technology partners with FullStory and even prouder about the recent way our joint customer Thomas is using Optimizely + FullStory to quickly adapt during the COVID-19 pandemic. We wanted to share this recent FullStory blog post with our audience (edited from original post). “I’m getting goosebumps talking about this,” says Julian...

The 6 Types of Feature Flags You’ll Meet at Optimizely: Circuit Breaker

Tl;dr How do we use Circuit Breakers at Optimizely? Managing third party integrations and as kill switches. Access Level? All Engineers, some restrictions depending on the circuit breaker. Risk Level? Low Tests? Manual + Regression Automation Tests Lifetime? Usually Permanent A circuit breaker feature flag is a manual switch that can disable...

3 Ways to Increase Retention with Experimentation

At BiggerPockets, we had been aggressively A/B testing our signup funnels in Optimizely for a little over a year, and have seen success – improving our free signup funnels by over 80%. Once we had our acquisition running well, we decided to focus our experimentation efforts on how to retain these new signups to maximize the benefits of this influx of...

Announcing poetimizely library 📢

We love highlighting the great work folks are doing in progressive delivery & experimentation. Recently, our customer Patxi Bocos created a a library that generates type safe accessors for experiments and features of a given Optimizely project. We wanted to repost his Medium article with his library to share with our broader community. Take a look...

James Governor on the Future of Building Good Products

Today’s most valuable companies (aka FAANG) are admired for the return on investment they provide for customers, and are an aspiration for all of us in the digital landscape to measure our work against. Recently, I had the opportunity to have a chat with James Governor, Co-founder of RedMonk, the developer-focused industry analyst firm, and Lawrence...

The 6 Types of Feature Flags You’ll Meet at Optimizely: Permission

Tl;dr How do we use Permissions Flags at Optimizely? Feature gating for plan types Access Level? Monetization Engineers only Risk Level? High Tests? Manually Add/Remove Test Accounts Lifetime? Permanent until feature deprecated Permission feature flags are our feature enablement toggles which allow us to manage which customers are allowed...

Don’t Spend Effort on Personalization if You Aren’t Going to Measure It

Personalization is talked about a lot. There is an expectation from users to deliver a tailored, hyper-relevant experience for them that fulfills their needs quickly with more relevancy. That may seem like a great goal, however, you should not operate with the assumption that more personalized equals better. Personalization should still be treated as...

Experimentation + KPIs: How Product Managers launch the right features, faster

Optimizely’s Full Stack enables product teams to improve their visitors’ experience in a quicker, easier, and safer way than the typical product development process by providing the tools to experiment, optimize and rollout new features to ensure value is delivered to your customers. No matter what part of Full Stack you are using, you will need to...

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