The Center for Sales Strategy covers topics important for B2B sales organizations under the categories of Talent, Sales, Sales Management, Inbound Marketing and Digital Sales.
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How to Increase the Quality of Your Sales Leads

  What worked a few years ago and helped gain successful sales leads might be outdated and could never work now. For instance, there were times when cold calling was king, but it can't help in this age of digital marketing. Therefore, adjusting your strategies is incredibly crucial in ensuring you get quality sales leads. Here's a detailed look...

Thu Apr 25, 2024 17:15
Unveiling Sales Process Bottlenecks: A Data-Driven Approach to Sales Optimization

For as long as sellers have been selling, managers have tracked their activity. Over time, we've improved the tools we use to track that activity, from call sheets to spreadsheets to CRM. But if all we do is capture the data and not study the data, what's the point? After all, the value is not simply in seeing how much activity we have but in understanding...

Wed Apr 24, 2024 18:11
How to Build a Referral Machine in Five Steps

Referrals are the lifeblood of sales success. They are the ultimate "social proof" because people trust friends and influencers more than any advertisement delivered by the brand. A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity. They may even...

Tue Apr 23, 2024 17:18
Efficiency in Appointment Setting: Tools, Technologies & Resources for Success

Getting the first appointment with a qualified decision-maker of a target prospect can be one of the most challenging aspects of B2B selling. The ability to set appointments efficiently can make or break a business's success. The good news is that today, sales professionals have access to a plethora of tools and resources designed to streamline...

Mon Apr 22, 2024 17:27
3 Ways to Close More New Business: The No-Surprise Proposal Strategy

  We're tackling a crucial aspect of sales that's as important as your morning coffee: sealing more deals. To close more opportunities, it's critical that we limit or completely remove as many objections during the presentation as possible. One way to do that is to remove the surprises. Surprises are great for a birthday party, but they can be...

Thu Apr 18, 2024 17:37
7 Simple Steps to Boost a Prospect's Mood and Improve Sales

A good salesperson knows that success starts with making connections, building rapport, and creating a positive space. Short and irritable prospects make it difficult to have any meaningful conversation and make your job much harder than it needs to be.  Building rapport and making connections doesn't have to take long, and it's well worth the...

Tue Apr 16, 2024 18:07

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