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Perspectives of a 2x entrepreneur turned VC at @UpfrontVC, the largest and most active early-stage fund in Southern California. Snapchat: msuster

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Density & the Future of Real Estate

Nearly six years ago, I was thrilled to invest in Andrew Farah and the team at Density when they had a vision for building anonymous tracking of how people use office buildings, rentals and other public spaces.And today, as the company announces their latest funding round of $125M at a $1B+ valuation, I’m still thrilled to back Density as they are growing...

The Changing Venture Landscape

The world around us is being disrupted by the acceleration of technology into more industries and more consumer applications. Society is reorienting to a new post-pandemic norm — even before the pandemic itself has been fully tamed. And the loosening of federal monetary policies, particularly in the US, has pushed more dollars into the venture ecosystems...

Introducing Trust, and the Importance of Product-Founder Fit

Photo by Vanna Phon on UnsplashCustomer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because — no surprise — that’s where the customers...

On Funding — The Denominator Effect

On Funding — The Denominator EffectI recently wrote a post about funding for investors to think about having a diversified portfolio, which I called “shots on goal.” The thesis is that before investing in an early-stage startup it is close to impossible to know which of the deals you did will break out to the upside. It’s therefore important to have...

On Funding — Shots on Goal

On Funding — Shots on GoalBeing great as a startup technology investor of course requires a lot of things to come together:You need to have strong insights into where technology markets are heading and where value in the future will be created and sustainedYou need be perfect with your market timing. Being too early is the same as being wrong. Being...

What Mistakes Do VCs Make When Fundraising?

A few weeks ago, I had the pleasure of talking to Samir Kaji on the Venture Unlocked podcast about a wide range of topics that we as venture capitalists think about everyday, including:How to build a generational firm — retaining partner talent and finding the complimentary networks and skillsets firms need to succeed over timeThe state of venture today...

Playing the Long Game in Venture Capital

Silicon Valley and the media industry that surrounds it values youth. The culture is driven by the 20-something irreverent founder with huge technical chops who in a “David vs. Goliath” mythology take on the titans of industry and wins. It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue...

How You Can Achieve a Step Change in Your Fitness Before Summer

Just 21 months ago I couldn’t have jogged 2 miles in under 20 minutes and now I can run 3 miles in 21 minutes or more to the point I can pretty easily run 7.5 miles in an hour.I’m not super human and while I’m a decent athlete I wasn’t born with super genetics, extra doses of motivation or an unusual ability to tolerate suffering. I was in pretty good...

There’s Still Time to Commit to Your 2021 Health & Fitness Plan

It’s March 1st as I write this*. The year is two months in. Seems like just a moment ago it was New Year’s Day and we were all committing to our better selves for 2021 as so many of us do. It’s been a tough year for people around the world with the pandemic, work stress, crazy elections and uncertainty. Anybody would forgive you if your plan slipped.Still,...

How I Moved from Counting Calories to Supercharging My Workouts and Massively Improve My Fitness…

How I Shifted from Just Counting Calories to Supercharging My Fitness WorkoutsThis is part of a weight loss and fitness improvement series that I’m writing to share how I went from 222 pounds and unable to bike more than 20 minutes on a Peloton to 153 pounds and running 8–12 miles / day in just 18 months.I’m no superhero and I’m not going to give you...

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