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Put Your Video Caption Know-how to the Test [Cheat sheet included]

Pop quiz, hot shot. As consumer demand for online videos continues to climb, understanding how audiences interact with this type of content is a crucial consideration for digital marketers. Surprisingly, many people prefer the sound of silence when it comes to their viewing habits. A recent Preply survey found that 41% of Americans choose to have...

Convince and Convert’s Take on ChatGPT & AI

While AI has certainly been around for many years, ChatGPT has only been available since November 2022. It’s blown up in the marketing community really since the new year of 2023 and is taking over conversations in every industry like wildfire.  This genie isn’t going back in the bottle and we need to continue to understand it, leverage it for the...

How to Create a B2B Client Experience For Gen X Customers

It’s becoming harder and harder to differentiate your business based on products alone.  Therefore brands need to focus on the customer experience, both today and going forward. And if you own a B2B business, it appears that satisfying Gen X (those born between 1965 and 1981) customers may very well be crucial for your bottom line. Why so? Because...

Getting to Know Generation Alpha

  Just as you thought you were getting the hang of Gen-Z, here comes the next wave of consumers that are even more intimidating. Everyone, please welcome Gen-A, also known as Generation Alpha.  Gen-A is the group born between 2010 and 2024. They are the children of Generation Y (millennials) and often the younger siblings of Generation Z. Gen-A...

When Your Brand’s Customer Experience is Underwhelming — What To Do?

Managers are Routinely Unaware of How Customers Actually Rate Their Customer Experience. It’s a startling fact. We know 80% of organizations believe they deliver a “superior experience” to their customers; however, only 8% of customers feel the same way. We’ve shared the top five most common reasons Why Brands Believe Their CX is Better Than It Really...

3 Essential Elements for Delivering Exceptional Experiences

Today, the importance of delivering high-quality experiences to customers as they encounter and interact with a brand cannot be understated. In fact, a whopping 85% of marketers who participated in a recent Ascend2 survey said that delivering an exceptional customer experience is an extremely important part of their strategy.  Businesses of all sizes...

Where to Find Data for Your Storytelling Content

  Would you like to take your content marketing to the next level? Using data in your content marketing is what will help. As the name suggests, data-driven storytelling is creating stories based on data. Why Use Data for Storytelling? There are two heavily interconnected reasons here: Data makes stories more trustworthy Storytelling...

How to Improve your Employee Experience From the Ground Up

We’ve all been there, stuck in a job where management treats you like a number, not a person. It’s a soul-sucking feeling that can make even the most passionate employee hate coming to work. The last thing you want as a manager or executive is for your employees to dread coming to work daily. After all, a happy employee is a productive employee. ...

Instagram vs. Facebook: Which One Has a Brighter Future and Why?

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area. Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and...

How to Use Digital Ads Data to Improve Your Brand Story

Many businesses want to tell a more compelling and impactful story that will result in greater business and revenue. In a recent analysis of our digital ads data, we at Squadhelp.com, a world-leading naming platform, came away with a greatly improved brand story, at least for many of our website visitors. Here’s what happened:  We began by looking...

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