Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these...

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word...

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? ...

Marketing your business today is no easy feat. Whether it’s B2B, B2C, or any other business vertical, the challenge of capturing and retaining attention is always there. You’re constantly developing new strategies, exploring emerging platforms (hello, Threads!), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive...

“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand?...

Ah, the modern workplace. For remote and hybrid teams, that means the reduction or absence of stressful commutes, uncomfortable business attire, and food stolen from the communal fridge. Adios to smells of microwaved fish or burnt popcorn, too… score!Now, we juggle the still-somewhat-new aspects...