How to Make Your Site Secure: A Guide for Non-Technical Marketers

With technology quickly advancing, there is one distinct problem we are all facing: keeping our private lives private. And while each of us can take steps in making our private data harder to steal (like enabling two-factor authentication when it is available, keeping our passwords secure, etc.), website owners, developers and marketers face a more...

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B2B Content Marketing Measurement Tips for 2021 (Statistics & Research)

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical thought that can be adapted to B2B content marketing as well. “If I create great B2B content but can’t measure it, did it make an impact?” is the question marketers ask regularly. What is the impact? Am I capturing all the impact? How can I optimize...

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Surprising Statistics About Twitter in Post-Trump America [2021 Research]

One of the original social networks, we’ve found that Twitter is often the most misunderstood. Recent studies from Edison Research paint a fascinating picture of Twitter and its role in America’s social media ecosystem. We’re used to getting schooled by the annual Infinite Dial report (see our recap post: 2021 Social Media Usage Statistics), and Edison...

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How to Make a Successful YouTube Channel

There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google. There is no doubt that...

May 2021

Retargeting Statistics and Research for 2021 Reveal Challenges & Opportunities for Marketers

Why use retargeting? Just 2% of website visitors convert on the first visit. People who view retargeting ads are 70% more likely to covert. Yes, retargeting works. Retargeting provides an opportunity to connect with customers, engage with prospects that have already shown interest in your brand, products, or services, generate more revenue,...

May 2021

How to Create a Lead Generation Minisite in 3 Steps – Tips & Tools

Do you have a long list of domains you never had time to create a website for? Who doesn’t, right? Here’s an idea for at least one or two of those: set up a lead generation website. I have an SEO background, so in most cases, my advice would be: keep everything on your main site. Don’t dilute the brand. Yet, there are several reasons why you...

May 2021

Your Whole Website is Part of Your Content Marketing Strategy

It’s almost inevitable. We sign on a new client who is looking to create an amazing content strategy. We have a kickoff call and they tell us, “Yeah, we just launched a new website and now we’re ready to really dive into our content marketing strategy.” My heart sinks. They just launched a new site, and now they are thinking of content strategy....

May 2021

8 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Storytelling and visuals are two of the most powerful tools content marketers have. Both can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success. How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a marketing...

May 2021

How to Use AI to Bolster Your Customer Journey

Wouldn’t it be awesome if you could skyrocket your lead-to-sales conversions to new heights? Most business owners struggle with this. Data shows that a whopping 79% of leads never convert to sales. This highlights how challenging it can be to move leads through the customer funnel journey. The good news is, Artificial Intelligence (AI) can supercharge...

Apr 2021

How to Pivot Digital Marketing

Megan Fairchild is a principal dancer with New York City Ballet who can pivot precisely on the point of her toe like a music box fairy. To the layman, she makes it look effortless as she twirls delicately around on a pin point, flourishing her arms and hands. But in fact, a pivot turn, or pirouette as ballet masters call them, is a series of steps...

Apr 2021