25 Experts Reveal SEO Strategies You Need to Rank in 2022

SEO can be a puzzle to many emerging marketers, content writers, and founders. But not to these folks on this list. I scoured top experts in the field of SEO to give you some of the best tips and strategies that you may have overlooked or just need re-emphasizing (because yes – they matter!) Let’s get right into it.   Tip 1: Use Google Operators...

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8 Tips for How to Optimize YouTube for Search

As a marketer, you likely know the importance of fine-tuning content for SEO to capture a primed audience in their search journey (if you don’t, check out our primer here). What you might not be thinking about, though, is how to get the same search optimization from your YouTube content. Similar to how you optimize on-page website elements including...

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How To Create An SEO Content Brief That ACTUALLY Gets Results

Endless revisions. Countless opportunities lost. Missed deadline after missed deadline. Does that seem familiar? Look, my SEO agency had to deal with the same content setbacks, too … until we embraced the SEO content brief and made it our own. What is a content brief? A content brief is a document that tells a writer how to draft a piece of...

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6 Ways to Integrate SEO Across Teams

When I started in digital marketing, I splattered meta-data and keywords into content like Pollock. I am not proud of this because not only does this date me, but it is also horrifically against best practices as we see them today. If you ever read anything along the lines of “California vacation lovers and those who love California vacations? For the...

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SEO: How to Generate More Clicks from Your Current Rankings

For as long as it has existed, search engine optimization has been about getting found in search. And yet, most people (and even many SEO experts themselves) tend to think about this as a result as one and only strategy: Increasing your site’s organic rankings. When Google started, this may have been the only method of increasing your organic search...

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Top 4 AI Writing Assistants for Smart Writers to Use in 2022

Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient? If so, you will find AI writing assistants helpful. An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content effortlessly....

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Martech Stack Additions: What You Should Consider Before Signing a Contract

Software, Software Everywhere Companies are using more software than ever. The latest data from Zylo revealed the average enterprise-level organization has 323 SaaS apps in their stack and spends about $42 million on SaaS every year.  Even smaller organizations with fewer than 500 employees are buying and implementing about four new pieces of software...

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20 Best Tools to Scale Your Content Marketing

Despite investing a lot of time and resources into creating quality content consistently, is your content marketing ROI still underwhelming? You’re not alone. Today content marketing has grown beyond just producing quality content. With over 97% of marketers incorporating content marketing into their marketing strategies and creating thousands of...

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10 Best AI Tools and Trends Set to Rule in 2022 and Beyond

AI is now more mainstream than ever.  Seriously, it’s everywhere. With impacts affecting virtually every aspect of our lives – from everyday activities like shopping and content creation to innovative events like space exploration and medical research – it is set to be one of the most transformative things in the 21st century. According to...

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How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights

In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy.  That sounds nice and all but here’s the truth: What many marketers are calling a “content marketing strategy” is merely a collection of topics and a list of random acts of content stored on a page. That is not a content marketing...

Jul 2022