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Lead Conversion Statistics All B2B Marketers Need to Know

B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How do I attract people to my products and services? How do I convert those people to purchase? Ascend2, in partnership...

Top Social Media Listening Tools to Turn Followers into Customers and Brand Ambassadors

Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: helping unhappy customers via social), there’s much more to social media monitoring. Today, you can: ...

Top 10 Marketing Articles for 2020 (and What We Can Learn from Them)

2020. What a year. Before we close this chapter, let’s revisit our top-10 most-visited marketing articles published, or extensively updated and republished, in 2020, including lessons learned that you can apply to your own content marketing strategy. 1. How to Create a Webinar from Scratch in 10 Simple Steps No surprise here, but our number...

4 Key Elements of Effective Social Media Videos

Video is all the rage today. It’s due to its effectiveness in driving reach and engagement. In fact, most social media platforms have started to give video content more visibility in feeds. The introduction of Reels and IGTV on Instagram and Facebook Watch is a testament to the fact that the appeal for videos has only increased over the years. About...

5 Reasons to Use accessiBe to Make Your Website Accessible

According to the CDC, 26% of American adults are living with some type of challenge including visual impairment, hearing loss, motor skills problems, epilepsy, or cognitive disorders. This has HUGE implications for your website, from both a fairness and effectiveness perspective. Recently, my team and I were introduced to accessiBe, the easiest...

Social Media Trends You Need to Know in 2021

It’s that time of year again — time to review the social media trends we expect to shape the upcoming year. Let’s dive in now to our annual list of social media trends to watch in 2021, according to the Convince & Convert social media consulting team: Companies Will Need to Address Social Media Team Burnout “On one hand, many social teams have...

How Enterprise Companies Are Implementing Customer Journey Mapping

Now, more than ever, companies are taking time to outline the steps that customers go through when engaging with them, whether it be an online experience, retail experience, or a combination of both. Customer journey mapping is an effective tool for improving customer experience.   But how are enterprise-level companies effectively implementing...

New Research Reveals Mind-Blowing Truth About Customer Reviews

Online reviews are more important than ever. In fact, new research from the 2020 State of Reviews report by Podium confirms consumers are analyzing and reading reviews more than EVER before. This makes sense. We trust real people more than ever. And consumers trust companies and organizations less. The pandemic has brought great uncertainty,...

12 Marketing Tools We Are Thankful for This Year

Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact, according to Scott Brinker’s most recent Marketing Technology Supergraphic, there are around 8,000 martech solutions, up from about 7,000 in 2019. Incredible! Image...

The Magic Sauce for Business Survival in the Winter of this Pandemic

This post is based on a webinar I presented with my friends at Calabrio (a Convince & Convert Client)—get instant access to the webinar now —> A Happy Team Creates Happy Customers: A Success Guide for the New Era. When it comes to customer experience during the pandemic, customers will not give you a “pandemic pass.” Yes, your business is facing...

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