Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit...

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.  On social media, most customers just want to...

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities...

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations, Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really...

I’ve been fortunate enough to be in the content world for just over a decade.  I may have gotten my start in social, but I know what fed the machine.  In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine, being a sponsor (and sister company) of the event, I made the trip down to DC.  The shift...

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago. ...