B2B SEO: Three Essential Strategies to Generate High-Quality Leads

Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any business sector, plus Google’s growing unwillingness to send clicks elsewhere, instead of keeping those...

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2020 B2B Content Marketing Statistics: Charts and Data

Your B2B marketing 2020 efforts must align with what the audience wants and needs. Keeping that in mind makes it easier to make content marketing creation plans that have a high likelihood of paying off. To help guide your B2B content marketing strategy, let’s take a look a closer look at the 2020 State of B2B Content Consumption and Demand report,...

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How to Choose a Marketing Automation Platform

One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your business. This is the first in a three-part series delving into the process for selection and preparation...

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What Is Content Curation in Social Media?

One question we often hear from our social media consulting clients is, “what is content curation in social media?” and “how can I do it the right way?” Let’s dive right in with Convince & Convert strategist, Lauren Teague. What Is Content Curation in Social Media? Content curation in social media is the premise that you don’t actually have...

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9 Key Discoveries in 2020 Social Media Research 

2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite Dial report—the annual report on social media usage patterns among Americans. Fun fact:...

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Social Media Listening for Non-Profits: A How-To Guide

For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust it enough to donate their time or hard-earned money also takes great effort. In this post, I’ll...

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How to Identify and Close Your Keyword Gaps

Would you like to uncover new traffic-driving search queries for your site? I bet you are thinking, “Yes, of course,” right now. If so, here is a new idea for you: Perform a keyword gap analysis. What is Keyword Gap Analysis? Keyword gap analysis (also referred to as content gap analysis) analysis means identifying ranking opportunities your...

Jun 2020

The 6 Best Influencer Marketing Studies of 2020

With the first quarter of 2020 now past us (phew!), it’s a perfect time to examine influencer marketing research to see what it indicates for the rest of the year and beyond. Here are six influencer marketing studies that could impact your marketing decisions for the coming months. 1. “The State of Influencer Marketing 2020” Report From Linqia This...

Jun 2020

TikTok Statistics for 2020: Charts and Data

TikTok, the social media platform known for its brief, often dance-related videos, has taken the world by storm. People — younger demographics in particular — love the memorable clips that often feature familiar tunes and spontaneous dances.  The sheer popularity of the platform proves that a less-is-more approach resonates with the platform’s users....

May 2020

101 Content Ideas to Add to Your Editorial Calendar

Ever feel like you’re in a content rut? Feel like you finally have a great content marketing strategy, but you need some inspiration to kick-start your creativity? Trust us, we’ve been there before. Some days we can’t wait to jump into the content calendar and pour our ideas onto the pages. Other days … not so much. For days that look a little more...

May 2020