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How to Increase Webinar Registrants

Even as we head close to post-pandemic times, webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. They are allow you tell a story beyond sound bites with real business outcomes. Over the last 12 years, we have produced, delivered,...

How Universities Are Using User-Generated Content to Engage Students (Examples and Tips)

Gen Z will dominate higher education’s first-year student populations for the foreseeable future which will force a shift in marketing and recruitment strategy to align with generational preferences. What changes should higher ed be making to keep up with marcomm trends? User-generated content AKA student-generated content in our case. The data...

How B2B Marketers Are Using Intent Data – Research and Charts

Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in the year ahead. What is intent data? Intent data is dynamic, account-level data that signals interest in a...

10 Examples of Higher Ed Strategies on TikTok

Every year, higher education is challenged with recruiting a new generation. Over the last several years, it was millennials. This time around, it’s Generation Z. Gen Z and Millennials are different, and it’s not just side parts and skinny jeans. Gen Z views money, brands, and authenticity differently and demands brands share their ideals and create...

4 Ways to Convert More Site Users into Leads and Customers: Examples, Tools and Tactics

Would you like more of your site users to convert into buyers or customers? New reports reveal that it is getting more and more difficult as buyers’ journeys are getting more and more complicated: More than 50% of consumers buy online because they can easily compare prices (Source: Oberlo) 63% of shoppers who ask for information about products...

The Ultimate Guide to Using GIFs in Marketing

The Convince & Convert Editor in Chief knew what she was doing when she tapped me to write the “GIFs for Marketers” post. I have recently relinquished my “emoji queen” title to accept the GIFs-Guru-In-Residence here at C&C. It’s true. I think in GIFs, and I won’t respond to a team email without one. Once you read this, I’m hoping you don’t,...

How Marketers Are Optimizing Their Email Marketing, According to Research

When most marketers consider how to optimize their email program, they think about how to write compelling copy and calls-to-action (CTAs). Yes, copy and CTAs are important. But there is more that marketers need to consider as they work to optimize their email program. Email marketing has been evolving for decades and still remains one of the most...

7 Ways to Create Scroll-Stopping Visual Content for Social Media

The use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for both. So, in the war zone that is social media, brands battle for attention. Organic or paid, they must come to grips with the reality that as content is relentlessly...

8 B2C Content Marketing Statistics and Trends for 2021

When we build strategies for our clients at Convince & Convert, we usually help them plan for the next 12-24 months, but in this incredibly unusual pandemic period, it feels like we are often changing gears every six months to keep abreast of current considerations and market conditions. I’m sure you feel it too: the only certainty is change. Yet,...

How to Produce a Podcast

I have recorded nearly 1,000 podcast episodes. My team has created and produced more than a dozen separate shows for corporate clients and ourselves. Here’s what I say whenever someone asks me if they should start a podcast: Yes, if you think small enough. Habitual and heavy podcast listeners regularly tune in to about 5 different shows per week....

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