How to Align Your SEO and Sales Teams

  Have you figured out your marketing strategy for 2022 yet? Here’s a great idea for you: Embrace collaborative marketing. Aligning your different teams is likely to open up many new opportunities for your business. According to the recent research by Convince and Convert and Ascend2, 50% of marketers claim that integrating marketing and sales...

5d

6 Ways to Integrate SEO Across Teams

When I started in digital marketing, I splattered meta-data and keywords into content like Pollock. I am not proud of this because not only does this date me, but it is also horrifically against best practices as we see them today. If you ever read anything along the lines of “California vacation lovers and those who love California vacations? For the...

4w

How to Use Video Marketing for Lead Generation

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any marketing strategy. But how can you use video marketing to generate highly qualified leads or even hit a given marketing goal? In this article, you will learn...

4w

Improve Your SEO Results By Cleaning Up Your Content

If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search goals. The rest is most likely a mountain of content that, at best, ranks at a solid “meh” on the performance scale. If...

Dec 2021

SEO for a New Site: Checklist

Starting SEO for a new site is overwhelming, especially if you haven’t done it dozens of times already. In fact, the process can be quite intimidating, as there are so many technical tasks involved. SEO for a new site is one of those most intimidating tasks new site owners tend to shy away from and set aside. Here’s a guide that will make it doable...

Dec 2021

What’s On The Line When Sales and Marketing Are Misaligned? [Research]

Let’s review some mindsets and see if they sound familiar to you. [Marketing Team POV] Your team creates some stellar content and executes corresponding campaigns… leads come in. The leads are handed off into the abyss that is the Sales Team where you assume they take excellent care to turn them into customers (How could they not?! You practically...

Dec 2021

What We Can Expect from Core Web Vitals in 2022

2021 was a big year for SEO. We saw Google’s rollout of indented results, where sites can have multiple relevant pages shown on a Search Engine Results Page (SERP); its continuous scroll update to mobile search, which automatically loads the next batch of results when users scroll to the bottom of a search page; and its title tag rewrites, where it...

Dec 2021

How to Bolster Your Brand’s Reputation By Giving A Damn

At the risk of stressing something that marketing professionals well know, your product is only as good as your brand. But we need to take a moment and reflect on why this axiom is as important now as ever. Just as the pandemic has upended our lives, it has upended our businesses. Businesses have been burdened by the same pandemic realities everyone...

Dec 2021

The Essential Guide to Brand Reputation Analysis

Much of your company’s growth depends on discussions that take place in rooms you are not in or don’t even know exist. According to Gartner, nearly 52% of SMBs looking to buy software use user reviews to assess their options. Other studies found that customers read at least ten reviews before making a purchase, and 76% of software buyers trust online...

Nov 2021

What Brands Need to Know About Misinformation and Disinformation

 There are no earthworms in beef jerky sticks. It is important I state that up front, lest anyone not read this post in its entirety. Misinformation Opened A Can Of Worms For Me Beef jerky was my earliest memory of encountering misinformation. I always seemed to be running late at lunch when I was in grade school. Waiting in line for mediocre...

Nov 2021