The Ultimate Webinar Gear List: Recommended Equipment for a Flawless Event

Whether you’re creating a webinar for the first time, or trying to take your webinars from boring to badass, you need the right setup and set of webinar tools. Along with my friend Brian Fanzo, we created this list of webinar and virtual event essentials to help you make sure your next event goes off without a hitch. Let’s Dive in Now to the Best...

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Programmatic Advertising: What It Is and Tips to Get Started

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding goes back and forth until someone is the high bidder and takes home the prize.  At a public auction, the bidding process may take a few minutes. But in...

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How to Convert Free Opt-in Trial Users into Paying Customers

Getting people to subscribe to your free trial is only half of the battle. The more important task is to get them to upgrade because this is where your revenue comes from. What is a good free-trial conversion rate? In 2016, Totango surveyed over 300 SaaS professionals and concluded that, on average, only 20% of free trial users upgrade to a paid...

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COVID-19: What It Means for Your Marketing (Research and Reports)

It’s not post-pandemic, its intra-pandemic. We’re still in it, and the implications to marketing are long-reaching. One of the ongoing regimens we maintain at Convince and Convert is the continual review and analysis of research reports from dozens of sources. It’s part of what allows us to base our ideation and recommendations on data as...

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5 Ways to Boost Your Visual Marketing Results

Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a nice-to-have and became a must-have. Without high-quality visual content, there is no brand...

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How to Implement Marketing Automation

This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3:  How to Choose a Marketing Automation Platform Part 2 of 3: How to Collect the Right Data to Boost Your Marketing Finally, the implementation journey is about to begin. But you...

Aug 2020

5 Data-Driven Content Marketing Tips You Need to Use Now

These days, marketers have access to powerful competitive research tools that reveal almost everything about competitors’ marketing tactics: what search keywords they focus on, how they build links, and even how much traffic they are able to generate. The bad news is there’s an opposite side of that coin: your competitors have the same amount of insight. ...

Aug 2020

4 Noteworthy Lead Conversion Trends: Research and Charts

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we think in terms of leads (impersonal, just a number) and not relationships (personal and...

Aug 2020

How to Collect the Right Data to Boost Your Marketing

This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how this will cause you to rethink your CTAs and webforms. In the first series in this installment, I explained...

Jul 2020

How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Happen)

What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominently visible anywhere your page is shared or linked: More often than not, the page title is the most...

Jul 2020