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The Guide to Using UGC Marketing to Create Deeper Audience Connections

User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent years as a powerful marketing tool for digital agencies and marketers. It is a way to create a sense of community between...

How to Create a Consistent Brand Image Online

If Covid-accelerated digital transformation has taught us anything, it’s the power of a brand. The worldwide pandemic has made consumers more brand loyal than ever. People were found to go above and beyond to help favorite and local brands through the scrambling economy. With that said, if you are planning a digital transformation for your business,...

How to Avoid Failure in Account-Based Marketing

Did you know B2B marketers who report the most success from their digital activities in 2021 are more likely to be engaged in account-based marketing (ABM)? Only 16% of B2B marketers who describe their digital marketing efforts as “somewhat successful” have a measurable ABM program in place. That number is reduced to 6% for those who say their digital...

Back to the Future with First-Party Data

You’ve heard the phrase a million times: “The more things change, the more they stay the same.”  Sometimes those classic proverbs ring too true to ignore and, in the city square that is today’s digital marketing landscape, the tower bells are peeling –loudly. It’s probably time to start paying attention.  For 20+ years now, digital marketing has...

6 Things You Must Do To Offer Frictionless Free Trials

C&C Customer Experience (CX) Series A goal of any online conversion event is to provide a frictionless process to get the conversion. Whether it is a lead magnet, trial, demo, subscription, or transaction, everyone benefits by eliminating every possible point of friction. That’s what good customer experience, (CX) is all about. Why then are...

Creating a Digital Strategy

An interview with Anthony Helmstetter, Strategist at Convince and Convert What are the key parts of digital strategy? A digital strategy is a bit of a misnomer, because it overlooks the offline elements that need to be incorporated for a full, well-rounded marketing strategy.  Let’s simply call it what it is in totality: a marketing strategy....

Youtility – The Marketing Strategy for the Age of Information Overload

What is Youtility About? Youtility is not about social media, it’s about marketing. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. This is on top of all the legacy advertising that envelops us like a straitjacket. There are only two ways for companies to break through...

The Secrets of Unboxing Videos

  Social selling of consumer products often includes sharable “unboxing video experiences” posted by influential reviewers and fans. They range widely in production values, but the secret is not just in the video. The key is in the star of the show—the box itself. By John Parsons In 2011, Google popularized a concept dubbed the “Zero Moment...

How to Use Social Listening for Lead Generation

  Would you like your social media marketing strategy to bring in more leads? Hardly any business would say “no” to that. One of the best ways to generate leads from social media (apart from investing in social media advertising) is to use social media listening. At this point, just about any business uses social media monitoring to help...

Who Really Owns Social Selling?

“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously...

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