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How to use Contact Form 7

Including easy-to-find contact information on the websites you build is a great way to help users get ahold of you (or your clients!) Sometimes, an email address is all you need, but if you’d like to automate the process with a little more functionality, a contact form can help ensure that you always get the information you need from the people trying...

Lead Generation for WordPress: A Beginner’s Guide

There’s one thing every website must do in order to be successful: generate leads. Lead generation is the key to turning site visitors (who may otherwise leave and never come back) into engaged users, readers, viewers, and ultimately, customers for your own agency services or for the websites you build for others (or both!). If you’re curious...

Learn how to scale your agency quickly and profitably

Growing at scale can be a challenge for lean agencies, especially as new clients and projects begin to add up. If you’re looking for new ways to scale your business efficiently and profitably, you’re not alone. According to WordStream’s recent State of the Agency report, managing time and hiring/training new employees are second only to new...

WordPress form plugins: Best practices and recommendations

While contact forms aren’t exactly a new method for engaging with customers or generating leads, using forms effectively is still a great way to gather information from site users and make it easier for customers to contact you.  Contact forms come in a wide array of shapes and sizes, and while they can indeed help facilitate that prized connection...

How to pick the right hosting for your membership site

As you grow your web design business, adding subscription-based content to you and/or your clients’ sites is a potential revenue-generator that’s growing in popularity. Whether you’re new to the concept of building a membership site or you’re already running one, making sure you consistently provide the best user experience is a crucial detail...

Rebuilding the Flywheel pricing table as a custom block (in about 10 min)

The (Gutenberg) block editor is undoubtedly the center of modern WordPress. With full site editing on its way to WordPress Core, blocks and all they promise are here to stay.  However, blocks don’t always do what we want or look the way we like. If you design and build sites for a living, you know that cookie-cutter stuff only goes so far on...

What are personas and why should you use them?

When most people hear the term personas they think of marketing rather than design, but persona research can and should be an integral part of any web design project. While it’s true that persona research comes from more of the advertising side of the marketing world, personas have taken on a new role within the web design process as the focus...

50 women-owned creative agencies you should be following

March is Women’s History Month, and as we highlight the contributions of women to events in history and contemporary society, we also wanted to widen that lens to the world of web design, and recognize the following women-owned creative agencies that are doing amazing work! Take a moment to learn more about these agencies, and explore their websites...

How to make WordPress websites accessible

Millions of people around the world have a disability that affects the way they use the internet. With the Coronavirus pandemic still increasing the need for easy online shopping, food ordering, and even remote health care services, web accessibility is more important than ever.  This guide to web accessibility discusses what accessibility is,...

2021 web design trends

2021. (Doesn’t it feel good to add that “1?!”)  While the world adjusts to a new year, so too are designers embracing a new year of design. After a year of so many unknowns, we’re beginning to see trends that take us back to a comfortable past while emphasizing future-focused user experience.  From working online to buying online to socializing...

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