The Layout – Flywheel

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How to create a Divi child theme (+ a free file download)

There are thousands (that’s right, thousands!) of WordPress themes available for you to choose from when building a site. Most web designers, however, find that while WordPress themes are a nice starting place, they want more customization, and creating a child theme is a great way to do that.  Child themes build off parent themes and allow you...

Agency Spotlight: How CREATIVA uses Divi and Flywheel to grow its creative business

CREATIVA (feminine singular of creative in Spanish), was born in 2014, co-founded by graphic designers and friends Maribel Aburto and Vera Padilha. Maribel started learning web design by herself a few years after graduating as a graphic designer, using Dreamweaver and playing with HTML and CSS. She even confesses today that it wasn’t love at first sight,...

10 time management strategies for web designers

Everyone gets the same 1,440 minutes in a single day. As web designers, there are a lot of moving parts to your role like planning, coding, strategizing, designing, and tons more. While you can’t magically add more time back into the day, you can definitely find ways to optimize your workflow in order to get some time back. According to our latest customer...

How to migrate WordPress sites to a new hosting company

Let me guess: You currently house your WordPress sites at a host you’re not too happy with. (Or worse, they’re spread across multiple hosts, everything is everywhere, and your current setup is a bit of a mess.) You know it’s time to find a new hosting solution (probably a managed WordPress host), but where do you even start? How do you actually tackle...

12 must-have WordPress plugins for your business site

Starting an online business or taking your current business online is no easy feat – you wear a lot of hats to ensure your site is a well-oiled machine! From support and chat features, to SEO and e-commerce optimization — there are a ton of plugins to browse. By choosing a WordPress site, you’ve already done yourself a huge favor because the...

How to keep your agency afloat during COVID-19

Depending on who you talk to, we’re either on the tail-end of the COVID-19 pandemic or we’re just ramping up to a second outbreak. Regardless of who you believe, there’s one simple fact all of us can rely on: many agencies are wondering where to go from here. How can we keep profits up? Can we avoid lay-offs? Will our clients still be...

How to create a positive client onboarding experience

The contract has been signed and you’re finally ready to start the website project with your new client. What now? You’ve entered the onboarding phase: the short but critical period before the design and development work officially begins. This is your chance to impress the client with your professionalism and set the tone for the whole...

Behind the brand of our Agency Partners Program

Seven months ago, Flywheel’s marketing team held a project kickoff to relaunch our Agency Partners Program, a program that ensures agencies around the world are set up for long-term success. What started as a discussion quickly snowballed into a cross-departmental, multi-phase effort to bring a fresh, innovative, and delightful program to our customers...

A complete guide to YouTube video marketing for web designers

YouTube video marketing isn’t necessarily a new topic. Video is growing in popularity every day and it’s more important than ever to understand your video strategy, as well as how to optimize your videos for YouTube.  For web designers, video can be a great tool to market yourself or the tools you swear by. Whether you’re hoping to spread your...

How to turn one-time clients into monthly recurring revenue

A few days ago, I was on a call with a friend of mine who built a web design agency from scratch. He started as a singular freelancer taking just about any job he could find, barely scraping by. Four years later, he had built a team of over 20 people and was making more than $100,000 every month in recurring revenue. That’s a million-dollar-a-year...

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