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The key to managing freelance projects while you work full-time

The side gig. Whether you just want some extra cash or you dream of building your own empire and becoming your own boss, managing freelance projects isn’t always easy. There’s a learning curve. There’s the need to market yourself, which is a struggle for a lot of people. There’s the need to deal with business finances and pay quarterly taxes,...

Why you need a strong about page (and how to create one)

Your about page is one of the most important pages on your website. It’s also one of the most difficult to get right—a fine balance between introducing yourself to prospective customers and selling your products and services, but not driving people away by rambling on about yourself incessantly. All too often, about pages are thrown together...

What if my web designer quits?

I want you to imagine for a moment that you recently hired someone to build your website. You’ve already cut them a check for a portion of the work, several weeks have gone by, you’ve given them a great deal of content and gone back and forth about the project extensively. And then, suddenly… *cue lightning strike* Your designer stops answering...

Tips for successfully managing a remote WordPress agency

Remote working is a hot topic. Ever-improving technology plus globalization (not to mention that little worldwide health crisis) means that companies can employ staff who live in different parts of the world, and even those who like to work as they travel. It can be tricky enough managing and growing a successful web design and development team...

How (and when) to stand up for your designs

Client feedback is part of the game when it comes to being a creative service provider. Whether you are a solo freelancer or part of a creative department, everyone should be prepared for a critique of his or her work. I wish I could say that client feedback or revision requests are few and far between in our industry, but the truth is: it is quite...

Are you ready for the biggest Cyber Weekend ever?

As part of WP Engine, we‘re proud to offer the best eCommerce solution for growing your WooCommerce store! Cyber Weekend, Cyber 5, BFCM. No matter what you call it, the holiday sales season is just around the corner, and it’s going to be a busy one. Last year, online sales hit nearly $11 billion on Cyber Monday alone, and as eCommerce activity continues...

A guide to effective use of white space in web design

Designers love it, yet website owners want to fill it. White space is often regarded as a waste of valuable screen space. Yet it isn’t a waste of space! It’s an essential design element and a powerful tool for effective web design. In fact, it’s equally important as website content. “Intelligent use of white space gives your content room to breathe....

The psychology of design: characteristics of color

Whether you’re putting together a series of brand guidelines for a startup or refreshing an established brand, there’s a lot to consider about the overall feeling a design should impart on an audience. From the colors you choose and the open space you leave in a design to the fonts you use and where you place your clickables, every decision you make...

Pantone’s colors of the year

If there’s something we can say for certain about 2021, it’s that it has been a wild ride. It makes sense, then, that for the second time ever, Pantone has released a pair of pigments as their colors of the year.  In 2016, Pantone released two colors of the year: a blush pink and baby blue pair called Rose Quartz and Serenity. It was the first time...

Are you experiencing burnout? How to tell, and how to get back on your feet

Oh, burnout. If you’ve experienced it, you know how crucial it is to avoid it. If you haven’t experienced it yet, you must be new ‘round here. What is burnout? Generally speaking, burnout is when you’re overworked. It’s an easy thing for an enthusiastic creative to fall into, especially if you’re freelancing. You can get burned out doing...

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