The Top 15+ Business Startup Books to Fuel Your Career Let’s face it: starting a business is hard. You must be persistent, work hard, and be crazy enough to enter entrepreneurship. However, do not despair, my entrepreneurial friend! Many intelligent people have walked down this dangerous path before us and have written excellent books about it....

The Invisible Art of Stealth Marketing Have you ever felt the excitement of discovering something by chance or accident? It's one thing to find amazing things when you're looking for them on purpose, but it can be even more thrilling to randomly come across beautiful things unexpectedly: a new band or a restaurant you must try or a product that...

The Influence of Branding in Marketing Strategy Let’s start at the beginning – what is a brand? A brand is more than a logo. It’s not just a name. It’s neither this nor that. What, then, is it? The brand constitutes customers' whole experience and perception concerning a company, its products or services. A brand can be called your business...

Brand Marketing Mistakes: Are You Sabotaging Your Success? Branding is the key to success in today’s business and consumption-fuelled world. It acts as your public face, draws people in, and represents your commitment to your consumers. However, even experienced marketers can fall into ordinary brand marketing traps that sabotage their campaigns....

How to Improve Bounce Rate: Ace Your Website's Stickiness Factor We’ve all done it: click on a link and bounce off the page seconds later. A high bounce rate is like a pin pricking the dreams of any website owner. But fear not—we’re here to help you turn those fly-by-night visitors into die-hard pageview fans. Buckle up for this once-in-a-lifetime...

Guide to Mastering Great Customer Experience I would like to begin by defining the term “customer experience”. Nowadays, this phrase is used as a buzzword. But, in simple terms, it is every contact point between a client and your business from when they recognise and discover you up to when they purchase and use your product or service, including...