Jobs to be Done — Medium
Learning About Jobs to be Done InterviewsI am grateful to have had the opportunity to describe a recent Jobs to be Done project in a blog post for the Forum for Growth & Innovation at Harvard Business School. I hope anyone interested in business strategy, product, marketing or human-centered research and design will get value from reading it.In...
Photo by Waldemar Brandt on UnsplashIn this article, I share guidelines, tips and resources to help you recruit, select and schedule participants for your JTBD-based research study.Collecting data that help answer your research questions is at the very heart of any good research effort. Getting bad data can be worse than getting no data. Therefore,...
Product and feature idea generation, communication, targetingJob Story is a great artifact that helps provide your team with useful information about people’s needs and take advantage of the Jobs To Be Done Theory. In this article, I will explain how they can be used to generate product and communication ideas.Triple Strike CanvasIn order to show the...
Creating a successful new venture is not easy. There are many pitfalls and risks involved in funding technology. The biggest challenge? Designing something customers love.Applying Jobs to be Done (JTBD) theory to product design helps you overcome this challenge. It does this by maximizing the chances that a new product will be successful.Based on my...
A way to communicate, quantify, validate, and design for a Job to be DoneFigure 1. The JTBD Data Model shows a process of how new market behavior is created. In this case, it shows how a JTBD is created and how it results in someone hiring solution(s) for it.After countless consumer interviews, years of research, and trying different models, my answer...
How Linkedin Uses Progress to Segment Markets and Product DesignAfter using the free version of LinkedIn for quite a while, I was curious about what the paid version was like. Upon clicking “try premium”, I saw this:Figure 1. LinkedIn asks me what my Job to be Done isRight away I knew this was gonna be good. Why? Because all these options weren’t describing...
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