Jobs to be Done — Medium

Where JTBD practitioners share their experience, tools, and stories of using Jobs to be Done to create and sell products that people buy. Everyone is welcome to submit a contribution.

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How to use Job Stories? Part 1

Product and feature idea generation, communication, targetingJob Story is a great artifact that helps provide your team with useful information about people’s needs and take advantage of the Jobs To Be Done Theory. In this article, I will explain how they can be used to generate product and communication ideas.Triple Strike CanvasIn order to show the...

Venture building with Jobs to be Done

Creating a successful new venture is not easy. There are many pitfalls and risks involved in funding technology. The biggest challenge? Designing something customers love.Applying Jobs to be Done (JTBD) theory to product design helps you overcome this challenge. It does this by maximizing the chances that a new product will be successful.Based on my...

The Jobs to be Done Data Model

A way to communicate, quantify, validate, and design for a Job to be DoneFigure 1. The JTBD Data Model shows a process of how new market behavior is created. In this case, it shows how a JTBD is created and how it results in someone hiring solution(s) for it.After countless consumer interviews, years of research, and trying different models, my answer...

LinkedIn Gets Jobs to be Done

How Linkedin Uses Progress to Segment Markets and Product DesignAfter using the free version of LinkedIn for quite a while, I was curious about what the paid version was like. Upon clicking “try premium”, I saw this:Figure 1. LinkedIn asks me what my Job to be Done isRight away I knew this was gonna be good. Why? Because all these options weren’t describing...

What Does “Hiring” a Product for a Job to be Done Mean? (And Why Say That?)

Not using. Not buying…and consuming is only part of the storyFigure 1. Using, buying, consuming, and hiring are different conceptsEven though I use the word “hire” about 15 times in my book When Coffee and Kale Compete, I never explained what it meant, and how it relates to Jobs to be Done theory.Clay’s book, Competing Against Luck, uses hire a whopping...

Why Is It Called “Jobs to be Done”? (And Why Is This Important?)

The product does the work, while the consumer enjoys the benefitsFigure 1. An employer has a Job to be Done, so they hire something/someone to do the job for it. The employee does the work (right), while the employer enjoys the benefits (left)The phrase “jobs to be done” carries a lot of meaning with it. The three most important parts are:Job. Just...

How Can JTBD Theory Be Used to Create a Growth Strategy?

Me giving the presentationI was invited to speak at Elevate 2018 in Toronto. I was asked to talk about how I use JTBD to create a growth strategy. I used also used my two favorite examples of Jobs theory applied: Weber and DeWalt.Videohttps://medium.com/media/0071150b91a43dd88dc281ce144684f0/hrefDeckYou can catch the deck here on Slideshare. Or see...

Four Jobs Teachers Are Trying to Get Done

An overview of a new JTBD white paperBY THOMAS ARNETT, BOB MOESTA, AND MICHAEL B. HORNSEPTEMBER 2018On September 12, the Christensen Institute released a white paper summarizing research around four Jobs teachers are trying to get done. This article is a summary of those Jobs. After readings this summary, I recommend reading the orignal white paper.We...

Progress: The Core of Jobs to be Done

What do we mean by “progress”? How is it different than goals? How does Progress thinking help us?Figure 1. Progress is more than goal achievement. It describes a series of goals which build upon each other, and how fast people move through those goals. Progress is similar to the concept of velocity — the time it takes to move in a specific direction.Key...

5 Mistakes to Avoid When First Learning Jobs to be Done

Common mistakes to avoid and some takeaways to rememberCharles Revon’s quote forms the core of JTBD thinking. JTBD isn’t about doing things, it’s about making a positive change — i.e. to make progress.1. Thinking of it as a framework, method, lens, or methodologyDoes it make sense to say “we’re using gravity” or “we’re getting started with gravity”?...

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