Growth Engineer @Pinterest
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The Startup Guide To Managing Your Email Reputation

(and avoiding the spam folder) Email is a powerful engagement channel, even in the age of mobile and push notifications. However, if you’re a startup, setting up your email sending infrastructure and monitoring your reputation can be overwhelming and complicated. I’ve seen multiple startups that have struggled with email reputation issues and...

Tue May 4, 2021 16:58
Top 10 Mistakes In Running A Growth Team

I’ve been working in Growth for 10 years now and I wanted to reflect on the top 10 mistakes I’ve seen teams make from either teams I worked on directly or mistakes I’ve seen from talking to Growth teams at other startups over the past 10 years. For each lesson I also linked to an applicable blog post that goes into detail if you’re interested in finding...

Wed Apr 14, 2021 03:52
The 5 Rules Every Growth Team Should Follow for Effective Collaboration

In product-led Growth, some of the biggest opportunities can require working across product boundaries and partnering with other teams. When collaboration goes well it can deliver big unlocks, help build a seamless user experience, and avoid the trap of your product reflecting your org structure. Collaboration not done well can cause friction, contention,...

Tue Mar 23, 2021 03:01
How Pinterest Supercharged its Growth Team With Experiment Idea Review

Written by Jeff Chang & John Egan Growth teams need to be organized bottom-up to scale well The Pinterest Growth team has over 100 members, and we’ve run thousands of experiments over the years. It’s difficult to run that many experiments and still maintain a high success rate over time. We’ve found the traditional growth team model of team leads...

Fri Feb 14, 2020 07:12
Managing Your Growth Team’s Portfolio: A Step-by-Step Guide

Managing a Growth team in many ways can be like managing an investment portfolio. Each individual experiment or project is an investment and the goal is to maximize the long-term return (i.e. impact) of your portfolio. Having worked in Growth for almost 10 years I’ve seen how the portfolio of a Growth team can evolve over the course of several years....

Sat Feb 1, 2020 16:28
Increase funnel conversion with Psych

Every year engineers on the Pinterest Growth team organize an internal conference called Growthcon. The goal of Growthcon is help share learnings, insights, and best practices from across all the teams in Growth. Every Growthcon has a mix of talks from internal speakers, breakout learning labs, and a keynote speaker. For this year’s keynote we invited...

Sat Feb 1, 2020 16:28

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