John Egan

Growth Engineer @Pinterest

Latest articles

How Pinterest Supercharged its Growth Team With Experiment Idea Review

Written by Jeff Chang & John Egan Growth teams need to be organized bottom-up to scale well The Pinterest Growth team has over 100 members, and we’ve run thousands of experiments over the years. It’s difficult to run that many experiments and still maintain a high success rate over time. We’ve found the traditional growth team model of team leads...

Managing Your Growth Team’s Portfolio: A Step-by-Step Guide

Managing a Growth team in many ways can be like managing an investment portfolio. Each individual experiment or project is an investment and the goal is to maximize the long-term return (i.e. impact) of your portfolio. Having worked in Growth for almost 10 years I’ve seen how the portfolio of a Growth team can evolve over the course of several years....

Increase funnel conversion with Psych

Every year engineers on the Pinterest Growth team organize an internal conference called Growthcon. The goal of Growthcon is help share learnings, insights, and best practices from across all the teams in Growth. Every Growthcon has a mix of talks from internal speakers, breakout learning labs, and a keynote speaker. For this year’s keynote we invited...

Measuring Incrementality For Emails @ Netflix

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. Chris expands on the original blog post he published to go more in depth on how Netflix created an automated...

5 Principles For Goaling Your Growth Team

There are tons of posts on how to set a Growth team up for success from a hiring perspective, process perspective, tooling perspective, etc. However, one of the most important things to get right is setting up what each team is goaled on. This is especially true as a Growth Org starts to scale with multiple teams working in different areas, developing...

The 27 Metrics in Pinterest’s Internal Growth Dashboard

One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized our dashboard to reflect our user...

4 Metrics Every Growth Hacker Should Be Watching

The metrics typically advertised by startups are total users, daily active users (DAU), and monthly active users (MAU). While these numbers might be good to share with the press, they are only vanity metrics because they don’t give any real insight into your growth rate or the quality of the users you’re bringing in. Here are 4 metrics you should really...

The Secret to Effective Geofencing

You’ve probably heard of geofencing, but in case you haven’t, geofenced notifications are alerts that users receive on their smartphone when they are near a particular location. They are a powerful activation & re-engagement tool for location based apps because they communicate information to a user at a time that is contextually relevant. Over...

3 Lawsuits Every Growth Team Needs To Know

I’ve found that people in Growth are all too often not aware of some of the major laws that govern the industry. In this post, I’ll cover three major lawsuits that sued over growth tactics used by well-known companies and some principles for how your Growth team can stay out of trouble.   Hickey v. Voxernet LLC In 2012, Voxer was sued over their...

Growth Engineering Meetup (Airbnb, Pinterest, Twitter)

Pinterest recently hosted a SF Growth Engineering meetup at the Pinterest office to discuss how some of the most successful companies drive growth at scale. See the video below to hear what speakers from Pinterest, Airbnb and Twitter had to share. Synopsis of the talks Paid growth @ Airbnb Ganesh Venkataraman discusses the various channels and...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!