The Biggest Lesson I’ve Learned From You

This is a Mindf*ck Monthly newsletter from May 9, 2022. Every month, I send out big ideas I’ve been chewing on in the hopes that it makes you less of a shitty person. Let’s dive right in. Today marks the one hundredth edition of this newsletter. For ninety-nine newsletters, I’ve written with the intent to help and inform you. But for the one hundredth...

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On Slaps and Celebrity

This is a Mindf*ck Monthly newsletter from April 1, 2022. Every month, I send out big ideas I’ve been chewing on in the hopes that it makes you less of a shitty person. Let’s dive right in. Table of Contents The Slap Will the Book Celebrity Worship Another Outrage The Slap Last weekend, Will Smith walked on stage at the Oscars and...

Apr 2022

The Life Cycle of Outrage

This is a Mindf*ck Monthly newsletter from March 7, 2022. Every month, I send out big ideas I’ve been chewing on in the hopes that it makes you less of a shitty person. Let’s dive right in. Table of Contents The Outrage Begins The Reaction The Third Wave The Outrage Begins Moment Zero: A Significant Event occurs. Eye witnesses and...

Mar 2022

How Trust Runs the World

This is a Mindf*ck Monthly newsletter from February 8, 2022. Every month, I send out big ideas I’ve been chewing on in the hopes that it makes you less of a shitty person. A quick note before we start: The first live webinar for The Subtle Art School will be Saturday, February 12th at 2:00 PM US eastern time. Current members can sign up here. Non-members...

Feb 2022

What in the World Are You Doing?

This is a Mindf*ck Monthly newsletter from January 3, 2022. Every month, I send out big ideas I’ve been chewing on in the hopes that it makes you less of a shitty person. Let’s dive right in. Table of Contents Your Focus for the New Year The Subtle Art School Your Focus for the New Year Welcome to the first Monday of the new year....

Jan 2022

The Point Is to Stop

This is a Mindf*ck Monthly newsletter from December 13, 2021. Every month, I send out big ideas I’ve been chewing on and stuff I’ve enjoyed reading that month in the hopes that it makes you less of a shitty person. Let’s dive right in. Table of Contents The Point Is to Stop The Subtle Art School Signed Books for the Holidays The Point...

Dec 2021

The Limits of Belief

This is a Mindf*ck Monthly newsletter from November 8, 2021. Every month, I send out big ideas I’ve been chewing on and stuff I’ve enjoyed reading that month in the hopes that it makes you less of a shitty person. Let’s dive right in. Table of Contents The Limits of Belief Stuff Worth Reading The Limits of Belief In 1959, a surgeon...

Nov 2021

3 Life Lessons I Learned From Will Smith

In the course of writing Will together, I ended up spending dozens of hours with Will Smith, both observing him while he worked and in private conversations. Aside from sharing great content for the book, he said a number of things that influenced me personally. I’ve included three of them below. “The Trick Is, You Bite Off More Than You Can...

Nov 2021

You Are What You Consume

This is a Mindf*ck Monthly newsletter from October 4, 2021. Every month, I send out big ideas I’ve been chewing on and stuff I’ve enjoyed reading that month in the hopes that it makes you less of a shitty person. Let’s dive right in. Table of Contents You Are What You Consume Stuff Worth Reading You Are What You Consume In 1964, the...

Oct 2021

What Is Wisdom?

This is a Mindf*ck Monthly newsletter from September 6, 2021. Every month, I send out big ideas I’ve been chewing on and stuff I’ve enjoyed reading that month in the hopes that it makes you less of a shitty person. Let’s dive right in. Table of Contents What Is Wisdom? Stuff Worth Reading What Is Wisdom? 1. What Evolution Tells Us...

Sep 2021