Latest posts by Sergey Galyonkin on Medium
18 followers 0 articles/week
Roblox is not a Metaverse

Image generated by ChatGPTRoblox is often cited as a prime example of a Metaverse — a game of games where people come together to enjoy various experiences because they don’t want to jump from title to title and lose all the connections. They also enjoy low-fidelity graphics and more straightforward gameplay than traditional PC and console titles.This...

Wed Dec 20, 2023 21:22
Don’t optimize for metrics

Image generated by ChatGPT with DALL-EIn game design, the allure of metrics and data can be captivating. They offer a quantifiable glimpse into the player experience, promising insights and pathways to success. However, reliance on numbers often leads to a critical oversight — the human element of gaming. In this article, I talk about the nuanced relationship...

Wed Dec 13, 2023 02:16
Apple’s gaming problem

Image generated by Chat GPT with DALL-EApple has a conundrum right now. To keep growing, they need to capture more revenue from their consumers, and gamers are a great audience for that. Apple devices have the capacity to deliver high-definition gaming but are left with mostly simpler casual titles with few exceptions.It makes sense for their iOS devices — core...

Wed Nov 1, 2023 16:30
Battle Pass fundamentals

DALL-E generated this image along with others for this article. Some images are screenshots from games and are marked accordingly.In the ever-evolving gaming world, Battle Passes have emerged as a transformative feature, reshaping how players engage with their favorite titles. But what lies behind this captivating monetization system?In this article,...

Tue Oct 24, 2023 09:55
Three pillars of free-to-play monetization

Hi. My name is Sergiy Galyonkin, and for the past twelve years, I have worked on free-to-play games, including most recently at Epic Games, where I spent eight years helping the company launch and monetize Fortnite: Save the World and then transition it to a free-to-play Fortnite: Battle Royale. I was part of the original publishing and monetization...

Tue Oct 10, 2023 18:15
The Murder Cake Mystery

Now that I am no longer at Epic Games, I can finally go back to writing my opinions about things other than camera gear. I have a backlog of topics I would love to talk about, from free-to-play monetization to data interpretation to the infamous metaverse race.But first, I’d love to start with something less serious to see if this account still works....

Tue Oct 10, 2023 18:15

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