Stories by Lean Startup Co. on Medium

Stories by Lean Startup Co. on Medium

Latest articles

Leading in the Age of Rapid Change —

Leading in the Age of Rapid ChangeLet’s be honest. For many organizations, even daily operations have become a survival-level struggle. Businesses everywhere are being severely tested by the pandemic and its devastation. Whether you’re working to bring in revenue in spite of social distancing, struggling to add capacity and keep up with demand, or facing...

Six Traits Shared by the Most Innovative Thinkers

How do you spot an innovator? Which characteristics should you look for in a business environment where almost nothing ever slows down?One certainty is that a culture of innovation allows companies to surf the massive waves of change currently rippling through technology, society, and commerce. If you don’t already have one, the road to reshaping culture...

Name The Category, Own The Market

Christopher Lochhead values standing out over fitting in. He wants entrepreneurs to create markedly different products, not just better versions of old standbys. His #1 charting podcasts, “Follow Your Different” and “Lochhead on Marketing,” and bestselling books Niche Down: How To Become Legendary By Being Different and Play Bigger: How Pirates, Dreamers,...

The Future of Work is Here

Heather McGough Origin StoryFourteen years ago, at the age of 24, I’d finished college and some nonprofit work in the southeast United States. Afterward, I headed back into my parents’ house in the midwest, as I considered my next move. Should I go to law school? Nah. Become a pharmaceutical rep? Nope. I had an idea to move out west to California to...

An Honest Account Of An Entrepreneur’s Pivot

Chris Guest (left) and Ryan Caldbeck (right) during a fireside chat at the Lean Startup Conference 2019We recently hosted a podcast conversation between Ryan Caldbeck, Founder & CEO at CircleUp, and Chris Guest, Lean Startup Co. Advisor, focused on what it’s like as a CEO to take your company through a major pivot. The podcast conversation comes...

How One Guy From a Large Insurance Firm Added Millions to the Bottom Line with Lean Startup

This is the story of how a man named Luke spent a mere three months, and six percent of his allotted budget, to come up with an evidence-based plan to add millions to his company’s bottom line.Luke works for a leading Australian insurer that underwrites over $11 billion in annual premiums. It’s a company that recently launched an innovation incubator...

Using Lean To Decrease Youth Unemployment In South Africa And Beyond

South Africa has a big problem on its hands. Even though they make up less than 1% of the world’s population, they have one of the highest youth unemployment rates in the world. It’s a problem that’s compounded over time. Every year, nearly two-thirds of young people who enter the job market end up unemployed, resulting in a population of between six...

Pivoting to Put Customers First

About a year and a half ago, Sahil Lavingia moved from San Francisco to Provo, Utah-which he says is “the most unique thing” about him at the moment. He did so after his company Gumroad went from a high-flying startup to laying off 75% of its staff and, as Lavingia says, going through “that whole sort of failure cycle.” He had founded Gumroad to enable...

Innovating the Writing Process: How Change Is Coming to the Publishing World

There are few industries as steeped in traditional, old-school practices as publishing. Many of the major publishing houses have been around for tens (if not hundreds) of years and still haven’t really changed their business structures or publishing methods. But for Bec Evans, that just means there’s a lot of potential for things to become a bit more...

Innovating the Writing Process: How Change Is Coming to the Publishing World — Lean Startup Co.

Innovating the Writing Process: How Change Is Coming to the Publishing World — Lean Startup Co.There are few industries as steeped in traditional, old-school practices as publishing. Many of the major publishing houses have been around for tens (if not hundreds) of years and still haven’t really changed their business structures or publishing methods....

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