Stories by Lean Startup Co. on Medium
68 followers 0 articles/week
Leading in the Age of Rapid Change —

Leading in the Age of Rapid ChangeLet’s be honest. For many organizations, even daily operations have become a survival-level struggle. Businesses everywhere are being severely tested by the pandemic and its devastation. Whether you’re working to bring in revenue in spite of social distancing, struggling to add capacity and keep up with demand, or facing...

Tue Apr 21, 2020 01:54
Six Traits Shared by the Most Innovative Thinkers

How do you spot an innovator? Which characteristics should you look for in a business environment where almost nothing ever slows down?One certainty is that a culture of innovation allows companies to surf the massive waves of change currently rippling through technology, society, and commerce. If you don’t already have one, the road to reshaping culture...

Tue Mar 3, 2020 19:13
Name The Category, Own The Market

Christopher Lochhead values standing out over fitting in. He wants entrepreneurs to create markedly different products, not just better versions of old standbys. His #1 charting podcasts, “Follow Your Different” and “Lochhead on Marketing,” and bestselling books Niche Down: How To Become Legendary By Being Different and Play Bigger: How Pirates, Dreamers,...

Tue Jan 28, 2020 18:43
The Future of Work is Here

Heather McGough Origin StoryFourteen years ago, at the age of 24, I’d finished college and some nonprofit work in the southeast United States. Afterward, I headed back into my parents’ house in the midwest, as I considered my next move. Should I go to law school? Nah. Become a pharmaceutical rep? Nope. I had an idea to move out west to California to...

Sat Nov 23, 2019 01:28
An Honest Account Of An Entrepreneur’s Pivot

Chris Guest (left) and Ryan Caldbeck (right) during a fireside chat at the Lean Startup Conference 2019We recently hosted a podcast conversation between Ryan Caldbeck, Founder & CEO at CircleUp, and Chris Guest, Lean Startup Co. Advisor, focused on what it’s like as a CEO to take your company through a major pivot. The podcast conversation comes...

Sat Nov 23, 2019 01:16
How One Guy From a Large Insurance Firm Added Millions to the Bottom Line with Lean Startup

This is the story of how a man named Luke spent a mere three months, and six percent of his allotted budget, to come up with an evidence-based plan to add millions to his company’s bottom line.Luke works for a leading Australian insurer that underwrites over $11 billion in annual premiums. It’s a company that recently launched an innovation incubator...

Wed Jun 26, 2019 00:48

Build your own newsfeed

Ready to give it a go?
Start a 14-day trial, no credit card required.

Create account