Stories by Lean Startup Co. on Medium
Leading in the Age of Rapid ChangeLet’s be honest. For many organizations, even daily operations have become a survival-level struggle. Businesses everywhere are being severely tested by the pandemic and its devastation. Whether you’re working to bring in revenue in spite of social distancing, struggling to add capacity and keep up with demand, or facing...
How do you spot an innovator? Which characteristics should you look for in a business environment where almost nothing ever slows down?One certainty is that a culture of innovation allows companies to surf the massive waves of change currently rippling through technology, society, and commerce. If you don’t already have one, the road to reshaping culture...
Christopher Lochhead values standing out over fitting in. He wants entrepreneurs to create markedly different products, not just better versions of old standbys. His #1 charting podcasts, “Follow Your Different” and “Lochhead on Marketing,” and bestselling books Niche Down: How To Become Legendary By Being Different and Play Bigger: How Pirates, Dreamers,...
Heather McGough Origin StoryFourteen years ago, at the age of 24, I’d finished college and some nonprofit work in the southeast United States. Afterward, I headed back into my parents’ house in the midwest, as I considered my next move. Should I go to law school? Nah. Become a pharmaceutical rep? Nope. I had an idea to move out west to California to...
Chris Guest (left) and Ryan Caldbeck (right) during a fireside chat at the Lean Startup Conference 2019We recently hosted a podcast conversation between Ryan Caldbeck, Founder & CEO at CircleUp, and Chris Guest, Lean Startup Co. Advisor, focused on what it’s like as a CEO to take your company through a major pivot. The podcast conversation comes...
This is the story of how a man named Luke spent a mere three months, and six percent of his allotted budget, to come up with an evidence-based plan to add millions to his company’s bottom line.Luke works for a leading Australian insurer that underwrites over $11 billion in annual premiums. It’s a company that recently launched an innovation incubator...
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