How to Do Quarterly Ad Planning

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives,...

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How to Translate Foot Traffic Into Digital Sales

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend...

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How to Use Quarterly Content Planning to 10x Content Output

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning...

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These Pinterest Image Sizes Get Businesses 80% More Traffic

Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users,...

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand.  Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday...

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How to Use a Business Pinterest Account For Marketing and Brand Growth

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan of a pin is three months...

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How to Increase B2B Sales 150% During a Slow Q4

It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some of my top strategies which will...

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How to Get Useful Data From Losing and Inconclusive A/B Tests

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data.  What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive?  Don’t throw in the towel just yet! There’s a ton you can do with inconclusive or losing...

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10 Google Secrets You’ll Want to Know

Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. Read...

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How to Run Holiday Promotions for Service-Based Businesses

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. After all, the holidays are a key time for you to boost your revenue and grow your business before the year’s out, so it’s crucial you take advantage of the opportunity. Do you really need a seasonal promotion if you sell services,...

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