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The Final Frontier for Marketing

Though cosmos and cosmetics are derived from the same word, we typically think of the former only in in connection to the International Space Station (ISS).  But someone thought that it is the perfect place to bring attention to products, and so this marketing story was originally reported in New Scientist. The product promoted is a newly formulated ...

Beyond Keywords and Algorithms: 5 SEO Tips for the Modern Age

Search engine optimization is an ever-changing beast. With Google frequently changing up its algorithms and every website on the internet vying for that coveted page-one search ranking, it’s hard to keep up. The common practice to achieve SEO success is to focus on strategic keywords and phrases. While that approach is certainly valid, there are many...

Ads We Loved: The Travis Meal, TikTok, and the Unfinished Billboard

Welcome to our second monthly “ads we loved” article. A month ago, we focused mainly on corona/recession-related ads, and said we hoped to be able to bring you more upbeat things in September. And while the corona and economic crises are still very much a thing, we are standing by our original intention. And after you finish watching the ads here,...

Kohl’s: Really Rewarding You, Every Single Day?

Welcome (back) to PostFunnel’s weekly brand analysis, where we rate a significant brand’s basic CRM practices according to the 7 CRM commandments we compiled – and that every brand must obey these days. Right now, Pets at Home and Lowe’s are leading the pack. Today, we’ll find out if the brand that offers great savings on clothing, shoes, toys, home...

Look Down: The Socks Market is Going Up

Retailers have been pivoting towards athleisure and loungewear since the pandemic struck. From American Eagle going home and lululemon paving the way for fashion athleisure during quarantine, many brands try to stay relevant by attending to the WFH generation. But not only have sweatpants, leggings, and undergarments become the wardrobe necessity...

8 Brands That Are Taking a Clear Stance on Political Issues

The U.S. presidential elections are taking place in November, topping off an eventful year. And while one of the main issues seems to be voting turnout, many of the world’s largest brands are putting this (on its surface) bi-partisan issue front and center. But even among them, you can spot the ones that are REALLY behind this cause. The ones that...

3 Steps to Take When Creating a Content Marketing Plan

In the modern era, marketing goes beyond ad campaigns and social media. Creating content that shows off your brand’s value proposition and expertise is an integral part of any marketing strategy. Just as importantly, a good content marketing strategy helps companies forge real relationships with their customers, inspiring the kind of loyalty that drives...

Are You Focused Just on Content Marketing, Or Content Selling?

Real quick: When creating new content, what’s your ultimate goal? (Hint: The correct answer is “increasing sales”.) Okay, okay…on some level, we all know this. But, in the frenzy of creating new, engaging, SEO- and audience-friendly content, it can be easy to lose sight of why you’re creating it. Become the best CRMer you can: CRM Hack: measuring...

No Cable is No Problem for the Football Fan with a Can

Miller Lite just launched the Cantenna, which it describes as “part real beer, part digital antenna” and a new way to watch football. The brand noted that in the absence of the usual social ways of watching the game live or together with friends at sports bars, people do need a better way to watch the game. “Streaming live sports can get frustrating...

Rent the Runway. And the Exercise Bike. And the Necklace. And the Mixer…

Peloton CEO, John Foley, announced that the company plans to launch a used bike and treadmill system that could include rentals in the future. Though it will take some time, talking about it now makes sense – renting stuff is the thing. And so is responsible consumerism. “You could sell your bike on Craigslist or eBay and get a pretty hefty portion...

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