Post Funnel

PostFunnel

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What Customer Metrics Are You Overlooking?

Marketing in the digital age is all about that data. Marketers have access to a dizzying array of performance metrics, letting us analyze every click, view, and purchasable in a dozen different ways. However, this blessing of virtually unlimited data can also be a curse: with so many metrics to consider, it’s easy to miss some of the most important...

Using Downsells to Save Missed Opportunities and Avoid Churn

What’s in this article: Downselling can help you save lost sales and keep your followers on board The more you know about your customers’ needs, and about their path to purchase, the easier it will be to identify the right moment to downsell Your downsells should match the individual customer’s needs and expectations As the owner of a retail...

Can Zara and Pull&Bear Pull Inditex’s CRM Practices Up the Ladder?

Welcome back to PostFunnel’s 40th (!!) episode of the LEGENDARY 7 CRM Commandment Series. Today, we get to Inditex – the Spanish multinational clothing retailer. Just like with N Brown Group’s analysis, this time around things will be a bit different. Instead of choosing one of the group’s brands, we randomly chose a different brand to rank for each...

5 Vital Ways AI Can Supercharge Your Relationship Marketing Efforts

What’s in this article: Artificial intelligence technology can also help you make improvements to your team’s overall processes—in turn allowing you to establish stronger relationships with your customers Since your AI-backed tools know your customers almost as well as they know themselves, catering to their specific needs becomes much easier AI...

Are the Golden Globes Golden Outside the Hollywood Bubble?

What’s in this article:  A quick look at whether today’s most crucial societal issues were addressed during the 2021 Golden Globes  Brands and organizations can learn from Hollywood’s mistakes  On March 1, Amy Poehler and Tina Fey hosted the 78th Golden Globe Awards and thousands of viewers watched the ceremony from home. This year, though, just...

From the Vault: Social Media

This is the 6th edition of our “From the Vault” series – where we bring you the best still-relevant articles we’ve ever published around a specific topic.You can see it as a kind of a makeshift ebook, or a textual, on-demand online course of sorts.We do it because we think curating great content is the best thing we can do for our readers. Sometimes...

Winning the Happy Customer Race

What’s in this article: Brooks launched “The Runfulness Project” to help fuel runners’ idea as “a good run can unlock new ideas” The brand has taken on a few other initiatives recently as well that speak customer-centricity Brooks Running recently launched “The Runfulness Project” to ask customers how they feel when running. Until the end of...

B2CRM News: Wholesale + DTC is a thing. Plus: Online Gambling’s Outlook

Our weekly B2CRM News video is where we quickly go over a couple of topics we think relationship marketers should care about – right now. This week we talk about what seems like a trend that’s been getting stronger these days – where giant retailers such as Target, Walmart, and others, and collaborating with Direct to Consumer brands, or adopting DTC...

Podcasts We Loved: February 2021

Hey, this is our monthly list of recommended podcast episodes that we think people in marketing should listen to.  This time, even though February is the shortest month of the year – between the GameStop/Robinhood thing, the Texas blackout, the Australia VS Google/Facebook war, Jeff Bezos’ announcement, Rush Limbaugh’s death, and the explosion of Clubhouse...

AR Escape Room Gamifies Decluttering

What’s in this article: Ikea introduces the gamified solution for decluttering your home on Snapchat just in time for spring cleaning The brand is not just using this as a temporary measure but expects such solutions to boost engagement and sales for the long term Most of us aspire to neaten up our interiors, but we find it difficult to actually...

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