Post Funnel - RSS Feed

PostFunnel

Latest articles

Ads We Loved: Post-Covid Lockdowns and Love for Dad

What’s in this article: The 11th part of PostFunnel’s “Ads We Loved” series A round-up of ads from brands that show how epic dads are – as well as the excitement for meeting people as lockdowns ease  Welcome to the eleventh part of PostFunnel’s “Ads We Loved” series! Before we begin, make sure to check out the entire series here. Now for this...

Marvel Marketing Is a Win for Hyundai

What’s in this article: Hyundai partnered with Disney to introduce the 2022 Tucson and give a plug to the Marvel series streaming now To introduce the 2022 Tucson and give a plug to the Marvel series streaming now, Hyundai is partnering with Disney to produce commercials that star Marvel heroes. The stars of these spots include Tom Hiddleston...

Not Punkin’ Around This Time

What’s in this article: BrewDog owners respond to departing staff over toxic work culture claims by formally apologizing and vowing to become a better employer From a CRM POV, saying sorry is a smart move that can help the brand craft even stronger relationships with customers Saying sorry isn’t easy. Many brands try to avoid responsibility by...

Athleta Put $2 Million To Fuel Customer Confidence

What’s in this article: To fund women of color and make physical activity and fitness more inclusive and accessible to BIPOC communities – Athleta launched the Wellness for All Grants Now, the brand has announced that it is beginning the next round of grants, and is encouraging customers and fans to apply. And the appreciation is evident Last...

B2CRM News: Facebook’s Clubhouse Clone, and Good Pride Month News

If 2020 in Social Media was the year of TikTok, 2021 is shaping up to be the year of Audio. And now, after Twitter quickly launched Spaces, now it’s Facebook’s turn to launch its Clubhouse clone – alongside some podcast capabilities. June is also Pride Month, and while UEFA is making a mock of itself (yet again), we got some long-awaited news from...

Netflix Opens a Store

What’s in this article: Netflix launched this month Netflix.shop – providing “A New Way for Fans to Connect with Their Favorite Stories,” as the company puts it On June 10, Netflix posted a blog that  introduced Netflix shop to offer fans of its shows the opportunity to “connect with their favorite stories” by buying stuff. It went heavy on the...

TikTok Attracts More Brands as its Audience Expands Beyond Gen Z

What’s in this article: TikTok’s reach expanded even more throughout 2020 when most people increased their consumption of content on screens While it still retains a Gen Z focus, TikTok’s explosive growth during the pandemic “put it on the radar” of brands beyond other target markets When we think of TikTok marketing, we picture content designed...

The Dos and Don’ts of User-Generated Content

What’s in this article: User-generated content is valuable to marketers as it is usually the most trustworthy source of content for customers before they make the decision to purchase a product from your brand In a world where it’s so easy to reshare social media posts, though, here are the dos and don’ts of UGC Customers are more likely to purchase...

Toys Powered by Imagination

What’s in this article: Toy brand Melissa & Doug launched its first-ever marketing campaign called, “Timeless Toys. Endless Possibilities.” The idea behind the campaign is to drive children to explore the world around them with screen-free and hands-on toys Screen time increased for all of us during lockdown, and parents now face the challenge...

Is Carter’s Pampering Customers the Right Way?

Welcome back to PostFunnel’s 46th episode of the 7 CRM Commandment Series. Today, we get to Carter’s. So, how do you think the baby clothes giant scores and ranks against other brands when it comes to basic CRM practices? 1. Be Transparent 0/10 That’s where we look to see if a brand is showing its human/humane side. A recent article by Threat Post...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!