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How 3 Big-Name Brands Thrived During the COVID-19 Crisis – and What You Can Learn from Them

You don’t need us to tell you that 2020 hasn’t exactly been the best year for business, in almost any industry. While it seems like things are slowly getting back on track, most industries still aren’t completely there yet. As of September, many – if not most – companies are operating at about 80% capacity across the board. Obviously, this hasn’t...

Kohl’s Making the Right Moves at the Right Time (Our Data Proves)

The pandemic has shifted consumer priority in so many ways, creating new windows of opportunity for brands to open wide and take advantage of. Just over a month ago, we told you about five brands that have moved fast into leading the athleisure space.  Kohl’s was one of them – perhaps a bit less predictable than the other four on the list – but their...

How About Staying in A Christmas Movie Come to Life?

It’s a holly, jolly Christmas! Vrbo, the American vacation rental online marketplace (recently announced to be merged with its sister brand, HomeAway), just announced a collaboration with Lifetime, the American cable channel – to make almost everyone’s childhood dream come true.   For just $100 a night, guests have the chance to stay at the real-life...

United Colors of Benetton: Using Colorful CRM Tactics to Care for Customers?

Welcome to PostFunnel’s 29th episode in the Seven CRM Commandments series! This time around, we will be analyzing that colorful and carefree knitwear brand we all used to love back in the 90s – United Colors of Benetton. Are they up to the task of what basic CRM tactics require of a brand in 2020? 1. Be Transparent 9/10 Between the way the brand...

B2CRM News Highlights: Two Major Acquisitions in the CRM Space

The CRM space is a tricky one because when you say CRM you could be talking about the B2B kind, where (mostly) salespeople are managing their 1-to-1 communications with (mostly) prospects. Or you could be talking about the B2C kind, where marketers are using tons of existing customer data to sync and execute and manage their omnichannel relationship...

4 Trends in the Marketing World Made Possible by Artificial Intelligence

As we recently discussed, the artificial intelligence revolution is upon us – and it continues to ramp up almost daily. The advancements made in AI tech over the recent years have been highly beneficial to marketing teams around the world. On just a surface level, AI enables marketing teams to become more productive. By today’s standards, even the...

Morrisons VS Holland & Barrett: Who’s Treating Customers Better?

Lately, both Morrisons and Holland & Barrett have reported a number of positive actions that they are taking right now to treat customers and/or employees better. Here’s a quick look at who’s doing what from recent news – allowing you, the marketer – to decide which brand is better catering to both customers and staff. Morrisons The fourth-largest...

Podcasts We Loved: November 2020

As we wrap up November, in the middle of the holiday/shipping/shipping-chaos season, trying to think back on this entire truly insane year and make sense of it, while also plan for 2021… we’re all kinda busy right now.  Enter: Podcasts. As in, the ones we loved from the past month.  So sit back, or make dinner, or do the dishes, or go for a walk,...

Miller Lite Celebrates Cancelled Office Holiday Parties

Not having to endure holiday parties? I’ll drink to that! If your response to your employer’s canceling the annual holiday party is “Shew, I dread going every year!” you are not alone. Now there’s a survey to prove it. In the announcement of its farewell to the work holiday parties campaign and art installation, Miller Lite Beer shares the findings...

5 Non-Marketing TED Talks with Valuable Takeaways for Your Business

If you’ve never found yourself browsing through TED.com… actually, I don’t even know how to end that sentence. You’ve undoubtedly spent at least a few hours of your life browsing through TED’s collection of over 3,500 videos — and have probably gained a ton of insight in the process. One of the best things about TED Talks is the versatility of the...

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