Becoming Nimble in Retail with Digital

What have we gotten ourselves into? How about the 2020s so far, huh? Usually the transition into a new decade is more gradient, less ultimatum. But, this is the world we live in now (fingers crossed 2021 doesn’t ask us to “hold my beer”). In the ebook Becoming Nimble in Retail with Digital, a group of thought leaders...

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Becoming Nimble in Retail with Digital

What have we gotten ourselves into? How about the 2020s so far, huh? Usually the transition into a new decade is more gradient, less ultimatum. But, this is the world we live in now (fingers crossed 2021 doesn’t ask us to “hold my beer”). In the ebook Becoming Nimble in Retail with Digital, a group of thought leaders...

4w

How Grocery Stores Can Become More Nimble Digitally

The grocery industry is reinventing itself to meet rapidly changing shopping habits during these trying times. Among the changes, grocers are adopting apps and a multi-channel approach to enable expedited delivery and pickup services for their shoppers. Apps play a critical role in these new multi-channel approaches. Just in the last number of years,...

Apr 2020

Why Digital Agencies Should Create Their Own Products

Savvy recently launched MyGIFValentine, a project we conceived, designed, built, and marketed within a week. Yet it wasn't something we were hired to do. We were our only customer. Here's the story of how we did it but more importantly, why we did it. Overview of MyGIFValentine...

Feb 2020

Setting Up Your Digital Product For Success in the Long Term

At Savvy, we’ve built countless apps and other digital products for customers since 2009. From the Fortune 500 to disruptive technology companies, we’ve seen the problems we’ll identify in this article affect even the most well-thought-out and researched projects. In order to avoid these issues, you need to know these kinds of problems upfront, create...

Nov 2019

What is Digital Transformation (and Why Should Your Company Care)?

Digital transformation—sometimes synonymous with digital innovation—has often been defined over the last few years with little to show for it. We know because at Savvy, we've been in the trenches with companies helping them through their digital transformations. We continually have course-corrected digital transformations gone wrong while re-educating...

Oct 2019

Create a Better Product With Design Collaboration — Mindset, Tools, Process

Digital products are more complex today than ever before. Creating them requires multiple team members, each with their own set of skills and expertise. At Savvy, for example, our customers work closely with: a product manager, UX designer, visual designer, developer(s), content strategist, and a growth specialist. We use design collaboration to handle...

Jul 2019

Designing a Push Notification Strategy to Increase Engagement

Push notifications play a powerful role in engaging users with your app. When used intelligently, push notifications improve app engagement by 88 percent. Yet, there's also a tremendous opportunity to turn users against your app with push notifications. That same Localytics study? It found that over half of app users think push notifications are...

Jun 2019

Stuart Hall Talks About Building User-Driven Products

We've been a fan and a customer of Appbot for years. Recently, Ken got to chat with Stuart Hall, co-founder and CEO of Appbot and the creator of several other well-known apps like the 7 Minute Workout. They discuss the birth and growth of Appbot, how to tell effective product stories, creative uses for user feedback, and combating false expectations...

Apr 2019

How to Conduct User Testing For Your App

User testing is often an afterthought, considered only after the design and development of an app. Our team at Savvy Apps believes in evaluating and validating your app from the outset and throughout the creation process. This allows us to iterate on what we learn and make sure your app appeals to users and meets their expectations before its launch....

Jul 2018