Sensor Tower Blog

Sensor Tower’s blog is a comprehensive resource for App Store Optimization (ASO) best practices. Find tips to get more downloads on App Store and Google Play.

Latest articles

Securely Access Sensor Tower with Okta SSO

With many companies still managing predominately remote workforces, the need for information security at the device level is more important than ever. In order to meet the information technology needs of larger enterprise companies, Sensor Tower is pleased to introduce our brand new integration with Okta SSO. Okta has been a leading name in enterprise-grade...

Top U.S. Remote Learning Apps Retain 91% of Weekly Users as Students Return to the Virtual Classroom

As the spread of COVID-19 forced school closures across the United States in early March, educators quickly adapted to the sudden necessity of virtual classrooms. This led to an unprecedented increase in the adoption of remote learning apps. With the arrival of the fall semester, some students are now finally returning to physical classrooms. According...

Top Food Delivery Apps Worldwide for August 2020 by Downloads

McDonald’s was the most downloaded food delivery app worldwide for August 2020 with more than 8.6 million installs, which represented a 6.8 percent increase from August 2019. The countries with the most installs of the app during this period were the United States at 14 percent of its total downloads and Brazil at 9 percent. The full top 10 ranking...

Top Mobile Games Worldwide for August 2020 by Downloads

Scribble Rider from Voodoo was the most downloaded mobile game worldwide for August 2020 with an estimated 44.6 million installs. The countries with the most installs of the game during this period were India at 16.7 percent of its total downloads and the United States at close to 12 percent. The full top 10 ranking of mobile games worldwide by downloads...

Among Us Surpasses 85 Million Mobile Downloads After Content Creators Power August and September Surge

Online multiplayer party game Among Us by InnerSloth has reached 86.6 million total downloads on mobile following an enormous surge in installs in August and September, according to Sensor Tower Store Intelligence estimates. The title, originally released on mobile in 2018, has proven to be the surprise hit of the summer, with downloads in August...

Top Mobile Games by Worldwide Revenue for August 2020

The top grossing mobile game worldwide for August 2020 was PUBG Mobile from Tencent with more than $221 million in user spending, which represented 25.5 percent growth from August 2019. Approximately 59 percent of PUBG Mobile’s revenue was from its Chinese localization, Game For Peace, followed by 9.5 percent from the United States and 5.2 percent from...

Top Grossing Health & Fitness Apps Worldwide for August 2020

The top grossing Health & Fitness category app worldwide for August 2020 was Strava with more than $13.8 million in user spending, 5.5 times its revenue in August 2019. Approximately 27 percent of Strava’s revenue was from the United States, followed by 12 percent from Great Britain and 7 percent from the Netherlands. The full ranking of the top...

Is Mobile the New Normal? COVID-19 and Its Potential Lasting Effects on Mobile Consumer Behavior

For the past several years, forecasts of mobile adoption and engagement have been focused on meaningful, incremental changes: With steady metrics up and to the right, the world has been inching towards one where the smartphone becomes the primary portal for the logistics of life—mobile-forward to mobile-first, in due time. Yet, no one could have been...

Top Mobile Publishers Worldwide for August 2020 by Downloads

Google was the highest ranking mobile publisher worldwide for August 2020 with more than 286.1 million installs, which represented a 25 percent increase from August 2019. The full top 10 ranking of mobile publishers worldwide by downloads for August 2020 is above. App download estimates are from Sensor Tower’s Store Intelligence platform. Facebook...

U.S. Homebuying App Installs Grew 21% Year-Over-Year in August, Bucking Seasonal Trends and Setting a 2020 Record

Even as economists warn that the United States is officially in a recession due to the coronavirus pandemic, record homebuying growth during the spring and summer of this year has been bolstered by factors ranging from the newfound flexibility of remote working to government stimulus payments. Reflective of this trend in consumer behavior, installs...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!