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Sensor Tower’s blog is a comprehensive resource for App Store Optimization (ASO) best practices. Find tips to get more downloads on App Store and Google Play.

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Sensor Tower’s Q1 2021 Data Digest: Finance App Installs Surged 34% Year-Over-Year in the U.S. and Europe

Sensor Tower’s latest quarterly Data Digest, available now, is a deep dive into the state of the global app ecosystem in Q1 2021. This free report utilizes Sensor Tower’s Store Intelligence data to analyze the performance of the top mobile apps, publishers, and categories, as well as explore the major breakout stories of the quarter. We released...

Season Pass Success Stories: Lords Mobile Revenue Doubled to $90 Million in January Following Introduction of Kingdom Labors

The Battle Pass system of monetization and engagement was popularized by Fortnite from Epic Games, which generated $1.2 billion in spending on the App Store before it left the platform in August 2020. Since then, other titles have utilized the feature, including the highly successful implementation in PUBG Mobile from Tencent, which has powered that...

Top Mobile Games Worldwide for March 2021 by Downloads

Join Clash 3D from Supersonic Studios was the most downloaded mobile game worldwide for March 2021 with 27.6 million installs, which represented a more than 3 times increase from March 2020. The countries with the most installs of the game during this period were India at 36.6 percent of its total downloads and Brazil at 7.6 percent. The full top 10...

Garena Free Fire Overtakes PUBG Mobile as the Top Grossing Mobile Battle Royale Game in the U.S.

Garena Free Fire from Garena overtook PUBG Mobile from Tencent as the top mobile Battle Royale game by player spending in the United States during Q1 2021, Sensor Tower Store Intelligence data shows. Garena Free Fire generated approximately $100 million in revenue during the last quarter, a nearly 4.5 times increase from the same period the year...

See Granular Usage Trends for the Biggest Apps with Sensor Tower Consumer Intelligence

In the couple years since the release of our Usage Intelligence platform, Sensor Tower has become a trusted resource for understanding the major trends in user behavior on mobile. During this time, mobile apps have played an even greater role driving how consumers work, play, and connect with friends and family. The key metrics around this engagement—time...

Top Grossing Mobile Games Worldwide for March 2021

The top grossing mobile game worldwide for March 2021 was Honor of Kings from Tencent with $257.5 million in player spending, which represented 63 percent growth from March 2020. About 96.3 percent of Honor of Kings’ revenue was from China, followed by 1.6 percent from Thailand and 1.2 percent from Taiwan. The full ranking of the top grossing mobile...

Top Apps Worldwide for March 2021 by Downloads

TikTok was the most downloaded non-gaming app worldwide for March 2021 with more than 58 million installs. The countries with the largest number of TikTok installs were from Douyin in China at 11 percent, followed by the United States at 10 percent. The full top 10 ranking of non-gaming apps worldwide by downloads for March 2021 is above. App download...

Global App Revenue Grew 31% Year-Over-Year in Q1 2021 to Nearly $32 Billion

Worldwide consumer spending and first-time installs of mobile apps climbed to $31.8 billion and 36.7 billion, respectively, across Apple’s App Store and Google Play in the first quarter of 2021, preliminary Sensor Tower Store Intelligence data reveals. Although consumer habits may very well shift as in-person spaces begin to open up once again globally,...

U.S. iPhone Users Spent An Average of $138 on Apps in 2020, 38% More Than the Year Before

The average amount spent in apps per active iPhone in the United States grew to $138 in 2020, an increase of 38 percent year-over-year according to Sensor Tower Store Intelligence data. This includes spending on in-app purchases and premium apps, but excludes commerce apps such as Amazon, rideshare services like Uber, or other apps where purchases are...

Alibaba’s Three Kingdoms Tactics Strikes Up $1 Billion and is 2021’s No. 5 Grossing App Store Game So Far

Three Kingdoms Tactics from Alibaba has hit $1.2 billion in lifetime player spending, signalling the e-commerce giant as a major player in China’s mobile games market, Sensor Tower Store Intelligence estimates show. Launched in September 2019, the strategy title’s best month ever came in May 2020, when it generated $91.7 million in gross revenue....

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