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Sensor Tower’s blog is a comprehensive resource for App Store Optimization (ASO) best practices. Find tips to get more downloads on App Store and Google Play.

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U.S. Consumer Spending in Mobile Action Games Rose by 69% in 2021, Driven by Genshin Impact

Player spending in Action mobile games in the United States grew by 68.9 percent year-over-year in 2021 to $966.8 million, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre last year by revenue. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments games into relevant genres and...

TikTok Saw $2.3 Billion in Consumer Spending in 2021, Up 77 Percent Y/Y

Although its adoption has slowed somewhat, global consumer spending in TikTok has only continued to grow. Users spent approximately $2.3 billion last year in the mobile app, which includes the iOS version of its Chinese localization Douyin, Sensor Tower Store Intelligence data reveals. This figure represents 77 percent year-over-year growth from $1.3...

Top Grossing Mobile Games Worldwide for December 2021

The top grossing mobile game worldwide for December 2021 was PUBG Mobile from Tencent with $244 million in player spending, which represented 36.7 percent growth from December 2020. Approximately 68.3 percent of PUBG Mobile’s revenue was from China, where it has been localized as Game For Peace, followed by 6.8 percent from the United States and 5.5...

Sensor Tower’s Q4 2021 Data Digest: Worldwide App Downloads Totaled 36.1 Billion Last Quarter

The mobile app space is still in a state of transformation amid the ongoing global pandemic. Categories such as Shopping, Finance, and Entertainment came out on top at the end of 2021, while others are still trying to bounce back. To shed additional light on these trends and more, Sensor Tower is excited to announce the release of our latest Q4 2021...

European Consumer Spending in Mobile Apps Grew 23% in 2021 to More Than $18 Billion

European consumers spent an estimated $18.3 billion across the App Store and Google Play during 2021, Sensor Tower Store Intelligence data shows. This represented a 22.8 percent year-over-year increase in gross revenue from 2020, based on consumer spending for in-app purchases, subscriptions, and premium apps. The COVID-19 pandemic continued to impact...

Our Commitment to Privacy and Compliance in the Mobile Digital Age

Over the past few months, there have been plenty of conversations surrounding mobile privacy. From Apple’s changes to Identifiers for Advertisers (IDFA) significantly impacting mobile attribution methods to the SEC’s swelling interest in alternative data and the importance of maintaining policies to protect both investors and consumers, it seems that...

Nearly 1,000 App Publishers Earned $1 Million for the First Time in 2021

As global consumer spending in mobile apps is projected to again reach new heights in 2021, Sensor Tower Store Intelligence data reveals that the number of publishers seeing their first $1 million or more in annual net income this year has nearly doubled since 2016. Slightly more than 900 publishers worldwide are projected to surpass this significant...

European Retail App Downloads Will Reach 187 Million in Q1 2022

The surge in mobile commerce (m-commerce) over the past two years has helped retail apps to become one of the fastest-growing categories in Europe, and 2021 represented a period of especially strong year-over-year growth. Sensor Tower’s State of Retail Apps in Europe report, available now as a free download, contains insights for Europe’s top mobile...

Record-Breaking Eight Mobile Games Surpass $1 Billion in Global Player Spending During 2021

A record-breaking eight mobile games including PUBG Mobile from Tencent, Honor of Kings from Tencent, and Genshin Impact from miHoYo have generated more than $1 billion globally from the App Store and Google Play so far in 2021, Sensor Tower Store Intelligence data shows. Billion-Dollar Battleground PUBG Mobile, localized as Game For Peace...

Top Mobile Games Worldwide for November 2021 by Downloads

PUBG: New State from Krafton was the most downloaded mobile game worldwide for November 2021 with approximately 32 million installs. The countries with the most installs of the game during this period were India at 29.7 percent of its total downloads and the United States at approximately 12 percent. The full top 10 ranking of mobile games worldwide...

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