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Sensor Tower’s blog is a comprehensive resource for App Store Optimization (ASO) best practices. Find tips to get more downloads on App Store and Google Play.

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See How Core Players Spend with Game Intelligence ARPDAU

According to Sensor Tower Store Intelligence data, worldwide revenue for the top 1,000 mobile games in 2020 grew by as much as 30 percent year-over-year, showing that there’s a rising trend in overall player spending across the board. But making a hit mobile game that generates revenue involves weighing and optimizing all of the elements that make such...

Top Mobile Games in Japan for Q2 2021 by Revenue and Downloads

The top grossing mobile game in Japan for Q2 2021 was Uma Musume Pretty Derby from Cygames with more than $361 million in player spending across the App Store and Google Play, which represented 129.6 percent growth from Q1 2021. The full ranking of the top grossing mobile games in Japan for Q2 2021 is above. Game revenue estimates are from Sensor Tower’s...

Sensor Tower’s State of Card Battler Mobile Games 2021 Report: Downloads Rise by 23% in Q2 as the Fastest-Growing Strategy Sub-Genre

The Card Battler sub-genre has seen a number of hits over the years, including big names like Yu-Gi-Oh! Duel Links from Konami and Hearthstone from Blizzard. This year has also seen new contenders emerge, such as Magic: The Gathering Arena from Wizards of the Coast, showing new growth areas for the market. Sensor Tower’s new State of Card Battlers report...

U.S. Consumer Spending in Mobile Action Games Doubled in H1 2021, Led by Genshin Impact

Player spending in Action genre mobile games in the United States grew by nearly 104 percent in H1 2021 when compared to H1 2020, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre during the first half of the year by revenue. Utilizing Sensor Tower’s Game Taxonomy and Game Intelligence features, which segments...

Sensor Tower’s Q2 2021 Data Digest: App Adoption Remains Strong at Nearly 36 Billion Downloads As COVID-19 Subsides

Sensor Tower’s latest quarterly Data Digest, available now, analyzes the state of the global app ecosystem in Q2 2021 as the market normalizes after a year of unprecedented growth in 2020. This free report utilizes Sensor Tower’s Store Intelligence data for a deep dive into the performance of the top mobile apps, publishers, and categories, as well...

Top Mobile Games Worldwide for June 2021 by Downloads

Count Masters from Tap2Play was the most downloaded mobile game worldwide for June 2021 with 40.5 million installs. The countries with the most installs of the game during this period were the United States at 11.8 percent of its total downloads and India at 11.4 percent. The full top 10 ranking of mobile games worldwide by downloads for June 2021 is...

TikTok Becomes the First Non-Facebook Mobile App to Reach 3 Billion Downloads Globally

ByteDance’s TikTok had an eventful 2020, setting new records and thriving despite threats of government bans in more than one country. Although the app was removed from India, its biggest market, TikTok’s popularity in the rest of the world has continued growing. Driving home this fact, Sensor Tower Store Intelligence data reveals that the app—including...

Sensor Tower’s 2021 State of Asset Management Apps Report: Top Apps Exceeded 33 Million Installs in Q2 2021

Cryptocurrency and NFTs received plenty of buzz in the first half of this year even as “meme stocks” sent droves to investment apps such as Robinhood. Sensor Tower’s latest report, available now, analyzes how mobile apps of this type performed after an unprecedented first half. The State of Asset Management Apps Report includes deep dives into subcategories...

Top Grossing Mobile Games Worldwide for June 2021

The top grossing mobile game worldwide for June 2021 was Honor of Kings from Tencent with close to $277 million in player spending, which represented approximately 21 percent growth from June 2020. About 95.6 percent of Honor of Kings’ revenue was from China, followed by 2 percent from Taiwan and 1.2 percent from Thailand. The full ranking of the top...

Zoom Remained Among Q2 2021’s Most Downloaded Apps with More Than 900 Million Installs To Date

Video conferencing platform Zoom was one of 2020’s breakout apps, and its adoption has continued to climb even as parts of the world begin emerging from pandemic-driven seclusion. One of the insights from Sensor Tower’s upcoming Q2 2021 Data Digest report reveals that Zoom remained one of the top 10 most downloaded apps globally in the second quarter,...

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