Sensor Tower Blog

Sensor Tower’s blog is a comprehensive resource for App Store Optimization (ASO) best practices. Find tips to get more downloads on App Store and Google Play.

Latest articles

Genshin Impact Generates Close To $400 Million in First Two Months, Averaging More Than $6 Million a Day

Genshin Impact from miHoYo generated approximately $393 million during the first two months following its official launch on September 28, Sensor Tower Store Intelligence estimates show. The open-world RPG made a quick start to life, accumulating $60 million in just its first week after release. By the end of its first month, it had grossed $245...

U.S. Shopping App Downloads Reached a Record 2.8 Million on Black Friday

As with many things in 2020, Black Friday took a different form this year as many retailers hosted month-long sales and urged consumers to shop online in an attempt to avoid super-spreader events. The result of these efforts was a surge in first-time installs of mobile shopping apps in the United States, which climbed nearly 8 percent year-over-year...

U.S. Brick-and-Mortar Retail Apps See Robust 27% Growth in 2020 Despite Pandemic Headwinds

Even as consumer interest in e-commerce retailers such as Amazon and Wish surged this year due to the COVID-19 pandemic, shoppers are still turning to familiar brand name brick-and-mortar retailers. According to Sensor Tower’s latest report on mobile retail trends, available now, the top B&M apps in the United States saw their installs grow robustly...

Top Homescreen Widget Apps Have Reached 1 in 7 U.S. iPhones

When Apple’s iOS 14 launched two months ago, it introduced homescreen widgets to iPhone and iPad for the first time. According to Sensor Tower Store Intelligence data and modeling, the top five most popular widget apps have been installed on an estimated 15 percent of U.S. iPhones. Installs in the U.S. The five most popular homescreen widget...

U.S. Mobile Strategy Game Spending Surges by 22% to $2.8 Billion in First 10 Months of 2020

Player spending in mobile strategy games in the United States rose 21.7 percent to more than $2.8 billion during the first 10 months of 2020, Sensor Tower Store Intelligence estimates show. Utilizing Sensor Tower’s new Game Taxonomy feature, which segments games into relevant genres and subgenres to support publishers in efficiently identifying...

Top Mobile Games Worldwide for October 2020 by Downloads

Among Us from InnerSloth remained the most downloaded mobile game worldwide for October 2020 with approximately 74.8 million installs, which represented a 50-times increase from October 2019. The countries with the most installs of the game during this period were India at 15 percent of its total downloads and the United States at 11.6 percent. The...

Global Mobile Game Revenue Grew 26% Year-Over-Year in First Nine Months of 2020 to Nearly $60 Billion

Global player spending in mobile games increased by 25.7 percent year-over-year during Q1 to Q3 2020 to approximately $58.7 billion, Sensor Tower Store Intelligence estimates show. Mobile games revenue has surged this year, largely due to the global COVID-19 pandemic and associated lockdowns. By comparison, during Q1 to Q3 2019, mobile games spending...

U.S. Election Boosted Mental Wellness App Installs By 30%

During the United States presidential election, the top mental wellness apps on the U.S. App Store and Google Play saw a surge in first-time installs and an uptick in daily active users. Sensor Tower Store Intelligence data reveals that the top five meditation apps saw their installs collectively grow 30 percent week-over-week in the period from November...

Top Mobile Games by Worldwide Revenue for October 2020

The top grossing mobile game worldwide for October 2020 was Genshin Impact from miHoYo with close to $239 million in player spending. Approximately 31 percent of Genshin Impact’s revenue was from China, followed by 24.5 percent from Japan and 19 percent from the United States. The full ranking of the top grossing mobile games for October 2020 is above....

Top Mobile Publishers Worldwide for October 2020 by Downloads

Google was the highest ranking mobile publisher worldwide for October 2020 with more than 282 million installs. The full top 10 ranking of mobile publishers worldwide by downloads for October 2020 is above. Mobile publisher download estimates are from Sensor Tower’s Store Intelligence platform. Facebook was the second ranked mobile publisher...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!