Sensor Tower Blog

Sensor Tower’s blog is a comprehensive resource for App Store Optimization (ASO) best practices. Find tips to get more downloads on App Store and Google Play.

Latest articles

Top Grossing Apps Worldwide for June 2020

The top grossing non-game app worldwide for June 2020 was TikTok with more than $90.7 million in user spending, 8.3 times its revenue in June 2019. Approximately 89 percent of TikTok’s revenue was from Douyin in China, followed by 6 percent from the United States. The full ranking of the top grossing non-game apps for June 2020 is above. App revenue...

Pokémon GO Surpasses $3.6 Billion in Lifetime Revenue as It Celebrates Four-Year Launch Anniversary

Pokémon GO from Niantic has surpassed $3.6 billion in global player spending as the game celebrates its four-year anniversary since launching on July 6, 2016, according to Sensor Tower Store Intelligence estimates. The blockbuster title has remained the clear leader in location-based gaming, a category it trailblazed across the globe thanks to...

PUBG Mobile Doubles Lifetime Revenue to $3 Billion in Just Seven Months

PUBG Mobile from Tencent has doubled its lifetime revenue in just over seven months to more than $3 billion globally, Sensor Tower Store Intelligence estimates show. This landmark comes from combined player spending from Game For Peace, the title’s Chinese localization, and global revenue for PUBG Mobile. In 2020 alone, the two games have accumulated...

Global App Revenue Reached $50 Billion in the First Half of 2020, Up 23% Year-Over-Year

Consumers spent a combined total of $50.1 billion worldwide on the App Store and Google Play in the first half of 2020, preliminary Sensor Tower Store Intelligence estimates and projections through June 30 show. This was 23.4 percent more than the $40.6 billion we estimate mobile users spent across both stores during the same period in 2019. Previously,...

Top Shopping Category Apps Worldwide for May 2020 by Downloads

Wish was the most downloaded Shopping category app worldwide for May 2020 with more than 17.5 million installs, 2 times its installs in May 2019. The countries with the most installs of the app during this period were the United States at about 18 percent of its total downloads and Brazil at 12.5 percent. The full top 10 ranking of Shopping category...

Roblox Mobile Surpasses $1.5 Billion in Lifetime Player Spending

The mobile version of popular MMO sandbox Roblox from Roblox Corporation has surpassed $1.5 billion in player spending, according to Sensor Tower Store Intelligence estimates. The title crossed the milestone just seven months after hitting $1 billion in player spending. Roblox has seen a surge in revenue over the last few months amid the global...

Top Food Delivery Apps Worldwide for May 2020 by Downloads

Uber Eats was the most downloaded food delivery app worldwide for May 2020 with more than 8.2 million installs, which represented a 3.4 percent increase from May 2019. The countries with the most installs of the app during this period were the United States at 18.7 percent of its total downloads and Japan at 15.8 percent. The full top 10 ranking of...

Call of Duty: Mobile Shoots Past 250 Million Downloads

Call of Duty: Mobile from Activision has surpassed 250 million downloads worldwide, Sensor Tower Store Intelligence estimates reveal. This total represents installs of all the game’s versions, including those operated by Activision-Blizzard and its international publishing partners. Developed in partnership with Tencent’s Timi Studios, the title...

Top Grossing Photo & Video Apps Worldwide for May 2020

The top grossing Photo & Video category app worldwide for May 2020 was TikTok with more than $95.6 million in user spending, 10.6 times its revenue in May 2019. Approximately 89 percent of TikTok’s revenue was from China, where it is known as Douyin, followed by 6.2 percent from the United States and 1.2 percent from Turkey. The full ranking of...

Sensor Tower Acquires ActionDash and StayFree Mobile Apps

In the wake of fundamental changes to the mobile app landscape, it has become even more crucial for app makers to understand the audience for and engagement with their apps, along with those of their competitors. It’s with this in mind that we are excited to announce the recent acquisition of two mobile apps into the Sensor Tower portfolio: StayFree,...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!