Hello, fellow marketers! I’m Tiffany Hardin, CEO of Gild Creative Group, an end-to-end influencer marketing creative agency, and I’m excited to share my experience from this year’s Cannes Lions Festival. This annual pilgrimage for the marketing and creative industries was nothing short of transformative, offering invaluable insights that I believe will...

Juggling creating, getting approvals and posting on many platforms like LinkedIn, Instagram and Facebook can feel like a never-ending race against the clock. Whether you’re managing a small team or working together across a large company, there’s always a chance that something goes wrong—an off-brand message, a legal issue or a post that’s not posted...

Building social media traffic for your website is like a city planner thinking about how to efficiently get traffic in and out of town. If each city roadway represents a different source of website visitors, your social media traffic is a pillar within your highway infrastructure plan–leading travelers to their exact destination. But to convince social...

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This includes everything from the content you create to the customer care you...

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been...

Thanks to the digital marketing revolution, influencers now represent one of the most commonly used strategies for businesses across social platforms. UK companies are no different. Research on Sprout’s UK influencer marketing hub found that one in four UK adults has been impacted by influencer recommendations. But partnering with any influencer doesn’t...