A Social Media Blog For Business
333 followers 6 articles/week
The case for better social media technology in 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who...

Thu Feb 29, 2024 06:09
Top 18 social media management tools for businesses in 2024

Social media marketing is more than just posting content and hoping for engagements. It’s maintaining an active presence and building a strong brand community. And it’s monitoring conversations to identify and mitigate risks to your brand reputation. That’s why you need powerful social media management tools to help you do all of this more efficiently....

Wed Feb 28, 2024 05:40
Post Performance Report: Brands transforming social customer care

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social...

Tue Feb 27, 2024 01:49
8 top influencer analytics tools to boost your campaign ROI in 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics...

Fri Feb 23, 2024 01:19
What is a Net Promoter Score (NPS) and how do you measure it?

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the...

Wed Feb 21, 2024 18:40
Business intelligence reporting: making sense of your organization’s data

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources...

Wed Feb 21, 2024 18:40

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