Sujan Patel

Growth Marketer

Latest articles

9 Tips for Buying a SaaS Company

In my life, I’ve raced a lot of cars and motorcycles. I’ve broken a lot of bones (18 to date). And I’ve also bought a lot of SaaS companies (nine and counting). I clearly didn’t learn a lot from that second part, because I’m still racing cars and bikes. But I definitely learned a lot […] The post 9 Tips for Buying a SaaS Company appeared first on Sujan...

Annual Business Purge: What I’m Killing and What I’m Doubling Down On

Covid has hurt a lot of businesses. Mine are no different – our agency took a big hit. But one thing I love about the whole SaaS world is that we’re super-adaptable. We run up against challenges, we learn from them quickly, and we change our game to keep moving forward and growing. That’s really […] The post Annual Business Purge: What I’m Killing...

7 Lessons Learned From 5 Years Operating and Growing SaaS Companies

The SaaS market has changed a lot in the last five years. In fact, it’s more than doubled in size. I’ve been operating multiple SaaS companies  – including Mailshake, Right Inbox, and Voila Norbert – throughout that period and, fortunately, I’ve learned a few things along the way. In particular, my experiences have taught me […] The post 7 Lessons...

How (and How Not) to Use Social Proof

Many – many – factors contribute to the decisions we make and how our lives are shaped, but one of the strongest influencers on our day-to-day lives is social proof. Put simply, social proof is the driving force that compels us to mimic the choices of others. It exists because, as a society, we naturally […] The post How (and How Not) to Use Social...

Marketing and Sales in a Recession: Lessons from 2008

I started my first business in 2008, so the situation we’re in now isn’t the first recession I’ve faced as an entrepreneur. And I’ll be honest: it sucks.  Surviving the next few years isn’t going to be easy. But I always come back to one of my favorite quotes: “Tough times don’t last. Tough people […] The post Marketing and Sales in a Recession: Lessons...

A Work from Home Cheat Sheet for Newly Remote Workers

If you’re one of the thousands of employees who recently joined the world of remote work, welcome to the club.  Across Mailshake, Voila Norbert, and our other Ramp Ventures companies, we have 40+ people around the world working on teams that have been deliberately distributed from the start. Over the past five years, we’ve learned […] The post A Work...

How to Add Sales to Your SaaS Team Without Cannibalizing Your Marketing Funnel

Because I’ve built sales departments at multiple SaaS companies, I often get asked by other founders how they’ll know when it’s time to start a sales team. Here’s the bottom line, founders shouldn’t be doing sales. So if you’re a founder reading this, and you don’t have a sales team in place, know that there […] The post How to Add Sales to Your SaaS...

How to Validate a Marketing Idea

Idea validation is the Achilles heel of success when it comes to deploying effective marketing campaigns within an organization. I’d even say it’s the biggest weak link on many teams. Part of the reason validating ideas is so hard is, simply put, because doing marketing at all is harder these days. Look at SEO as […] The post How to Validate a Marketing...

How to Get Started With SEO for SaaS

I’ll be straight with you. SEO for SaaS isn’t that different than SEO for other companies — it’s not as if Google changes the rules based on the type of business you run. That said, I see a lot of SaaS founders out there who are brilliant developers or innovators, but who don’t have the […] The post How to Get Started With SEO for SaaS appeared first...

Why Business “Transparency” is Bullshit

If you spend any amount of time in the SaaS space, you hear a lot from leading companies about how committed to transparency they are. And a lot of founders walk the walk. They publish revenue and fundraising numbers. They share detailed accounts of their progress on specific metrics. And they offer behind-the-scenes insights that […] The post Why...

Discover, share and read the best on the web

Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!