What Is Content Intelligence? Definition, Benefits & Software


Content marketing is only growing in popularity and importance. In fact, almost half (47%) of buyers look at three pieces of content or more before talking with a sales rep. That means content plays a vital role in not just marketing, but overall sales and revenue. Content intelligence is a way to ensure that you […] The post What Is Content Intelligence?...

Dec 2021

The Ultimate Guide to Conversational Marketing (+Examples)


Conversational marketing has become a relatively new buzzword. And it can be a really powerful strategy when used correctly. But what does it mean and why does it matter so much? Don’t worry, I’m going to answer all of that in this blog post. And I’ll cover some great examples of how conversational marketing is […] The post The Ultimate Guide to Conversational...

Dec 2021

How to Create an SEO Strategy for 2022

What is an SEO strategy? How do you create one? And why is it so important for modern businesses? If you’ve got those questions, don’t worry. In this post, we’ll talk about how to create an effective SEO strategy for 2022. Because if you want better organic Google rankings for your website, then your SEO […] The post How to Create an SEO Strategy for...

Dec 2021

Why Digital Transformation Is Here To Stay

By 2024, businesses are estimated to spend $2.4 trillion on digital transformation. This shift toward using digital tools and software to improve business processes is necessary in the face of greater competition and connectivity. But digital transformation is easier said than done. Every company has unique needs and goals. Therefore, it’s important...

Dec 2021

How To Conduct Market Research – The Ultimate Guide

Market research is critical to every company. That’s probably why over $73 billion is spent on Market research each year. And regardless of your budget, you should at least be spending thought power and time on it. Whether you want to conduct market research for your client or for yourself, you need to know current […] The post How To Conduct Market...

Dec 2021

What the Heck Is Rev Ops and Why Should You Care?

One thing you learn from running multiple businesses is the importance of people working from the same playbook.  Too often though, different departments get entrenched in their own goals, methods, and tech. This lack of common direction can negatively impact your business in many ways, and at the very least, it’s probably holding back your […] The...

May 2021

How to Hire a VP of Sales With 13 Interview Questions

I’ve founded a lot of startups, so I’ve had a lot of experience hiring VPs of Sales. I must have looked at well over 50k resumes and interviewed just about as many candidates. I’ve made some smart decisions along the way – but I’m not going to pretend I’ve got a 100% success rate. I’ve […] The post How to Hire a VP of Sales With 13 Interview Questions...

May 2021

Hiring Your First Salesperson at a SaaS Startup

Hiring your first salesperson is one of the most critical decisions you’ll make in your first year as a SaaS founder. Get it right and you can start to build a consistent, scalable revenue stream and grow your business. Get it wrong and you’ll burn a ton of time and money, then have to start […] The post Hiring Your First Salesperson at a SaaS Startup...

Feb 2021

8 Best Podcasts for SaaS Founders

Global interest in podcasts has absolutely skyrocketed over the last year, which inevitably means that there’s also been astronomical growth in the number of podcasts. In total, there’s an estimated 1.5 million podcasts with 34 million individual episodes. With the average episode lasting about 43 minutes, that adds up to more than 24 million hours...

Jan 2021

A short guide to sentiment analysis

Sentiment analysis is the process of applying natural language processing and machine learning to determine the feeling of the users towards a brand, product, or service. Sentiment classification will help you tap right into customer feedback and position your company as an industry leader.  “Sentiment analysis is a really handy tool which sweeps through...

Dec 2020