Sujan Patel

Growth Marketer

Latest articles

Pros and Cons of Running Multiple Businesses

A lot of people dream of owning their own business and being their own boss. Well, at one point I was directly involved in running nine businesses – eight SaaS companies and a marketing agency – with monthly recurring revenues ranging from $10,000 to $800,000. These are all six to seven-figure businesses. And honestly, doing […] The post Pros and...

How to Grow a SaaS Company Past $10m ARR – Experience from Intuit & When I Work

You made it! Whether you have thousands of subscribers paying a small monthly fee, or a handful of big-hitting, high-paying enterprise clients, you’re making more than $10 million in annual recurring revenue (ARR). But if you’ve been driven enough to grow your business to this stage, you likely don’t want to stop now. I know […] The post How to Grow...

How to Grow a SaaS Company From $1m-$10m ARR – Experience From Mailshake & When I Work

Reaching $1 million in annual recurring revenue (ARR) is a big target for a lot of small businesses. I get that. It’s a big, impressive-sounding number.  But it’s important to remember that your job isn’t just to get to $1 million – it’s to build a marketing or growth engine that can get you to […] The post How to Grow a SaaS Company From $1m-$10m...

How to Grow a SaaS Company From $100k-$1m ARR – Experience from Mailshake & Right Inbox

There’s no silver bullet to growing a business. The actions you need to take are massively dependent on the size of your company. Stuff that works for a six-month-old startup just isn’t applicable to a vast enterprise, and vice versa. In my last article, I spoke about maximizing growth for businesses at that early startup […] The post How to Grow a...

How To Grow A SaaS Company From $0-$100k ARR – Experience from Narrow & Voila Norbert

Every business wants to maximize growth. But “maximizing growth” can look very different depending on the size of your company. Here, I’m going to look at growing a up businesses with an ARR of $0–$100K. I know what it takes to drive growth at companies in this bracket, because I’ve done it this a few […] The post How To Grow A SaaS Company From $0-$100k...

3 Easy Ways to Incorporate Customer Feedback

Building a SaaS product is pretty easy. Have an idea, flesh it out, pay a developer to build it, launch. Building a SaaS product that customers actually want to use is a lot more difficult. Feedback is a major part of the puzzle. Usually, you’ve done some sort of customer feedback analysis to get to […] The post 3 Easy Ways to Incorporate Customer...

9 Tips for Buying a SaaS Company

In my life, I’ve raced a lot of cars and motorcycles. I’ve broken a lot of bones (18 to date). And I’ve also bought a lot of SaaS companies (nine and counting). I clearly didn’t learn a lot from that second part, because I’m still racing cars and bikes. But I definitely learned a lot […] The post 9 Tips for Buying a SaaS Company appeared first on Sujan...

Annual Business Purge: What I’m Killing and What I’m Doubling Down On

Covid has hurt a lot of businesses. Mine are no different – our agency took a big hit. But one thing I love about the whole SaaS world is that we’re super-adaptable. We run up against challenges, we learn from them quickly, and we change our game to keep moving forward and growing. That’s really […] The post Annual Business Purge: What I’m Killing...

7 Lessons Learned From 5 Years Operating and Growing SaaS Companies

The SaaS market has changed a lot in the last five years. In fact, it’s more than doubled in size. I’ve been operating multiple SaaS companies  – including Mailshake, Right Inbox, and Voila Norbert – throughout that period and, fortunately, I’ve learned a few things along the way. In particular, my experiences have taught me […] The post 7 Lessons...

How (and How Not) to Use Social Proof

Many – many – factors contribute to the decisions we make and how our lives are shaped, but one of the strongest influencers on our day-to-day lives is social proof. Put simply, social proof is the driving force that compels us to mimic the choices of others. It exists because, as a society, we naturally […] The post How (and How Not) to Use Social...

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