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Growth Marketer

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What the Heck Is Rev Ops and Why Should You Care?

One thing you learn from running multiple businesses is the importance of people working from the same playbook.  Too often though, different departments get entrenched in their own goals, methods, and tech. This lack of common direction can negatively impact your business in many ways, and at the very least, it’s probably holding back your […] The...

How to Hire a VP of Sales With 13 Interview Questions

I’ve founded a lot of startups, so I’ve had a lot of experience hiring VPs of Sales. I must have looked at well over 50k resumes and interviewed just about as many candidates. I’ve made some smart decisions along the way – but I’m not going to pretend I’ve got a 100% success rate. I’ve […] The post How to Hire a VP of Sales With 13 Interview Questions...

Hiring Your First Salesperson at a SaaS Startup

Hiring your first salesperson is one of the most critical decisions you’ll make in your first year as a SaaS founder. Get it right and you can start to build a consistent, scalable revenue stream and grow your business. Get it wrong and you’ll burn a ton of time and money, then have to start […] The post Hiring Your First Salesperson at a SaaS Startup...

8 Best Podcasts for SaaS Founders

Global interest in podcasts has absolutely skyrocketed over the last year, which inevitably means that there’s also been astronomical growth in the number of podcasts. In total, there’s an estimated 1.5 million podcasts with 34 million individual episodes. With the average episode lasting about 43 minutes, that adds up to more than 24 million hours...

A short guide to sentiment analysis

Sentiment analysis is the process of applying natural language processing and machine learning to determine the feeling of the users towards a brand, product, or service. Sentiment classification will help you tap right into customer feedback and position your company as an industry leader.  “Sentiment analysis is a really handy tool which sweeps through...

9 Lessons Learned From Building Three SaaS Blogs To 100k+ Visitors Per Month

When I Work gets about 500,000. Mailshake gets more than 300,000, Voila Norbert is at 100,000 and Right Inbox brings in over 150,000 per month. So I’d say I have a lot of experience in building blogs. But that doesn’t mean I’ve gotten everything right along the way – in fact, I’ve made a lot […] The post 9 Lessons Learned From Building Three SaaS...

Pros and Cons of Running Multiple Businesses

A lot of people dream of owning their own business and being their own boss. Well, at one point I was directly involved in running nine businesses – eight SaaS companies and a marketing agency – with monthly recurring revenues ranging from $10,000 to $800,000. These are all six to seven-figure businesses. And honestly, doing […] The post Pros and...

How to Grow a SaaS Company Past $10m ARR – Experience from Intuit & When I Work

You made it! Whether you have thousands of subscribers paying a small monthly fee, or a handful of big-hitting, high-paying enterprise clients, you’re making more than $10 million in annual recurring revenue (ARR). But if you’ve been driven enough to grow your business to this stage, you likely don’t want to stop now. I know […] The post How to Grow...

How to Grow a SaaS Company From $1m-$10m ARR – Experience From Mailshake & When I Work

Reaching $1 million in annual recurring revenue (ARR) is a big target for a lot of small businesses. I get that. It’s a big, impressive-sounding number.  But it’s important to remember that your job isn’t just to get to $1 million – it’s to build a marketing or growth engine that can get you to […] The post How to Grow a SaaS Company From $1m-$10m...

How to Grow a SaaS Company From $100k-$1m ARR – Experience from Mailshake & Right Inbox

There’s no silver bullet to growing a business. The actions you need to take are massively dependent on the size of your company. Stuff that works for a six-month-old startup just isn’t applicable to a vast enterprise, and vice versa. In my last article, I spoke about maximizing growth for businesses at that early startup […] The post How to Grow a...

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