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Creating Signup Pages That Convert (With 12 Examples)

“Attention!“ You’ve heard the word before. Marketers, copywriters, and salespeople talk about attention all the time. It’s like a nervous tic, always sitting on the tip of the tongue. It’s curious, though, because another word that marketers don’t often use is “patience.” And patience is just as important. Sure, our first objective...

How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

I created my first lead capture page four years ago when I started my business. Let me confess to you now: I didn’t have a clue what I was doing. I wanted to advertise my services, grow my brand, build an audience, and land clients. And I thought I’d created a campaign that would do all that and more. But I’ve learned a lot since my first campaign—and...

How to Win the “SEO vs. PPC” Debate

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. I can understand the passion on both sides of the aisle, but I’d compare it to an argument about the need for “air vs. water.” Depending on your immediate circumstances, one may be more important than another—but both are necessary for survival. To those passionately...

How to Create a High-Converting Book Landing Page (and Find More Readers)

So, you’ve written a book. Now, you’ll probably want to get people to read it—which is easier said than done, especially when we’re in the middle of a global pandemic. At a time when many brick-and-mortar bookstores are shuttered and there’s nobody to explore the aisles, helping potential readers discover your books can be tricky.  If this is...

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction. With five years of marketing experience under her belt, she launched her store on Shopify as a side hustle. It’s blown up since then, allowing Georgia to turn peppery products into her full-time gig. To manage growing demand, she relied on an ecomm agency...

Artificial Intelligence Will Change How You Do Marketing in 2021

How often do you reflect on the ways technology changes your life as a marketer?  I’m not talking full-on paradigm shifts here. (“We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you.  These changes don’t always alter your...

Our New Pricing Is All About What You Care About Most: Converting More Traffic

Can you think of a great piece of digital marketing you came across in the past year? Maybe it was a super empathetic email that made you say, “hot damn, this company really gets me.” Or it could have been a clever ad that reminded you about a product you were looking at and offered you a sweet discount. Whatever it was, chances are good that...

8 Genius Ebook Landing Pages That Get Readers Downloading

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Ideally, the choice is clear: fill out the form and get the goods!But what if it’s not so clear? What if poor messaging and confusing...

12 Irresistible SaaS and Ecommerce Lead Magnet Examples to Grow Your Audience

Can you spot your future customers in the wild? What about when they’re right under your nose (or on your website)? More importantly, do you have a way to capture those leads while they’re on your site? Even if you know everything there is to know about your ideal customers, it’s not always easy to recognize them through observation alone....

How to Build Your Own SaaS Partner Program (with Landing Pages)

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS — especially for SMB SaaS startups.Tom Tunguz, Venture Capitalist at Redpoint Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies...

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