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8 Proven tactics to increase your social commerce sales

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce.  If you’re a chronic social media...

Getting the Most Out of a Smarter Landing Page Builder—How a Business Makes More with Less

Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into...

You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time.Guess what? There is—I know this because we use it every day at KlientBoost.Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts:...

Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew?  Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. No matter how you slice...

The Ultimate Guide to TikTok Marketing

You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept.  It’s where millions of people spend hours, trapped in an endless scroll of content. And if you’re not marketing your brand here, you’re missing a massive...

How to Use Click Tracking to Optimize Your Landing Pages

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking...

4 Ways Anchor Links Can Improve Your Landing Page

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. But sometimes, a shortcut would be nice to get straight to your destination. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets...

How to Supercharge Your Marketing Campaigns With Facebook Link Ads

Facebook has more than 2.9 billion users worldwide, giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are...

How to Use Negative Keywords to Positively Impact Your Campaign Strategy

It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into.  That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! ...

How to Optimize Your Product Listing Ads For More Clicks

When you’re looking for a product to buy, what’s the first thing you do? You Google it. And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other...

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