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8 Event Landing Page Examples that Drive Interest and Ticket Sales Copy

The only thing better than the energy of a live event? The excitement you feel before you go. As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations).  Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the...

The 5 Essential Elements of a Winning Landing Page

Huddle up, marketers! Action star Arnold Schwarzenegger has a piece of advice for you. (If you’re not reading this in his voice, you’re doing it wrong.) The day is 24 hours. 6 hours we sleep, so you have left 18 hours. So don’t ever give me this thing, “I’m working 12 hours so I don’t have time to exercise and to work out.” Ugh. Worst...

How Ecommerce Marketers Can Successfully Compete With Amazon

Amazon is everywhere. The online shopping behemoth sells everything, delivers in days (or even hours, depending on where you live), and offers a peace of mind that new brands or unvetted competitors simply can’t match. But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. ...

8 Event Landing Page Examples that Drive Interest and Ticket Sales

The only thing better than the energy of a live event? The excitement you feel before you go. As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations).  Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the...

Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Some experts...

The Complete Beginner’s Guide to Advertising on LinkedIn

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users, which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected audience in a professional context—not...

2020 is the Year To Prioritize Equal Pay

Here on the Unbounce blog we’re usually talking about all things conversion intelligence and optimization. And while we’ll return to our regularly scheduled programming soon, today we have a call to action of a different kind. It’s one that’s very important to our people-focused company and an issue that companies can no longer ignore—the gender pay...

[Experiment] How AI is Changing the Way We Optimize at Unbounce

When I first encountered A/B testing, I immediately wanted to become the type of marketer who tested everything. The idea sounded fun to me. Like being a mad scientist running experiments to prove when my work was actually “working.” Turns out though, there’s always a long list of other things to do first… blog posts to write, campaigns to launch,...

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded...

This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick

“You’ve got to do more with less.” If you’re running a small business or marketing agency, this isn’t some theoretical paradox or Goblin King riddle—this is actual advice you’ll hear on how to grow your revenue. The fastest way to scale up is to take on more clients and customers. But somehow you have to do that without taking on more expenses or sacrificing...

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