What’s A Car Wash Gotta Do With AI-Powered Marketing?

We’ve all hand-washed our cars before (and regretted it), right?  We get lured in by fond childhood memories of soaping up the family station wagon. (It’ll be so nostalgic—I’d always spray Dad with the hose!) And then we’re sold by the idea of saving a coupla bucks. (Twenty bucks for a car wash these days?! That’s robbery.) But then you...

3d

How to Write A Landing Page: Slang, Emojis, and Memes—Oh My!

Imagine this: You go to a swanky cocktail party with the top names in your industry. There’s live jazz music and waiters going around with fancy hors d’oeuvres. Dressed to the nines, you sidle up to a professional acquaintance and show them a dog picture on your phone. You proclaim, “Look at that heckin’ chonkerino!”  The pianist stops...

3w

Unbounce Conversion Intelligence™️ Platform: Meet Your New (AI-Powered) Marketing Team

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. The Unbounce Conversion Intelligence...

3w

5 Tips for Choosing the Best Images for Your Landing Page

They say a picture is worth 1,000 words—but that assumes it’s a good image. While a good image will strengthen your landing page’s overall message, a low-quality one can take away from it. In the worst-case scenario, it’ll give a wrong impression of your brand. Fortunately, you can nail more of your image choices if you’re strategic....

3w

How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions

It’s the middle of the night and all of a sudden: drip, drip, drip… You wipe your face and peer through the darkness at the ceiling. Uh-oh, something’s leaking up there. Like most people, you reach for your smartphone and search for a plumber that would be available to help at this ungodly hour. Scroll, tap, and voilà: There’s a landing...

4w

How to Create Irresistible Copy for Your Top-of-Funnel Landing Page

Let’s talk about a phenomenon called “pitch-slapping.” You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. You hardly even know what they want you to buy, let alone why you should buy it. Well, that settles it. You...

4w

How To Optimize Your Landing Page For Better PPC

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized...

Sep 2021

Landing Page Traffic: How to Capitalize On A Rush of New Visitors

When you get a massive rush of landing page visitors, it’s common to have one of two feelings: “Awesome! Keep the traffic coming!” Or… “Oh no! How do I handle all this new traffic?” TBH, you might have both feelings at the same time, and that’s totally normal! However you react to this big change, you’ll be...

Sep 2021

3 Tips for Building a Mobile-Friendly Landing Page

You ever visit a website on your phone that’s clearly not optimized for mobile? The text’s too small to read without zooming in, and you gotta scroll around the page to read a full sentence. You try to click on a link and—whoops!—you hit the link right next to it. Long story short: It’s not fun. If you haven’t optimized your landing...

Sep 2021

Typography 101: How to Choose the Right Landing Page Fonts

Imagine you’ve finished creating your brand name and messaging. After hours of research and brainstorming, you have a name and an offer you’re proud of. Then you send those deets over to your designer, and they come back with this business card: You’d cringe a little, right? You might be cringing right now. As a marketer,...

Sep 2021