[Experiment] How AI is Changing the Way We Optimize at Unbounce

When I first encountered A/B testing, I immediately wanted to become the type of marketer who tested everything. The idea sounded fun to me. Like being a mad scientist running experiments to prove when my work was actually “working.” Turns out though, there’s always a long list of other things to do first… blog posts to write, campaigns to launch,...

6d

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded...

3w

This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick

“You’ve got to do more with less.” If you’re running a small business or marketing agency, this isn’t some theoretical paradox or Goblin King riddle—this is actual advice you’ll hear on how to grow your revenue. The fastest way to scale up is to take on more clients and customers. But somehow you have to do that without taking on more expenses or sacrificing...

Aug 2020

How Landing Pages Impact Quality Score on Every Ad Platform

In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign. We still have very little insight into how Google Ads,...

Aug 2020

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.) You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch...

Jul 2020

Sales Pages: High-Converting Tips & 5 Can’t-Miss Examples

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs. Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?) In...

Jul 2020

Marketers and Landing Pages: Behind the Scenes for 2020

As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How do our expectations line up with the...

Jul 2020

How to Create Irresistible Facebook Landing Pages (Examples)

Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying to untangle their Aunt...

Jul 2020

How to Build Your Brand with Landing Page Optimization

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. At the same time, brand became less exciting—and sometimes an afterthought. It was too “fluffy.” But that’s all changing....

Jul 2020

How to Do a Webinar That’s as Exciting as an In-Person Event

There’s something special about attending an in-person conference or industry event. The adrenaline rush of going to pick up your nametag on the first day. The opening keynote that gets everyone in the room buzzing. The networking breaks where you awkwardly introduce yourself to strangers and mingle over tiny sandwiches. (OK, maybe that’s just me.)...

Jul 2020