The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. (Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting...

2w

Geographic Segmentation: Your Landing Page Guide to Marketing by Location

So you’re planning your next marketing campaign and you’ve identified your target audience. Good stuff. But, as you use that audience profile in your marketing plan, something might seem off. After all, if you imagine another company marketing to you, wouldn’t it feel weird to be lumped into one big group of people you don’t share anything in...

Dec 2021

6 Social Media Mistakes You’re Making and How to Fix ‘Em (2021-2022 Guide)

There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. In a recent survey, a whopping 72% of respondents said their social media consumption has increased...

Dec 2021

How to Optimize Your Landing Pages with Behavioral Segmentation

It’s easy to fall into the trap of marketing to a single audience. But your customer base includes groups with different traits and experiences—and different needs. When you identify who and what they are, you’ll be able to better personalize your marketing strategy. This process is called segmentation, and you can use it to split your audience...

Dec 2021

How to Build a Landing Page Wireframe

Imagine you get the opportunity to build your own house. (I know this can feel a little unrealistic for some folks, but this is a thought exercise—bear with me.) After working with a carpenter, you see the finished result. You ask for the blueprints to keep on hand. “Blueprints? What blueprints?” the carpenter replies. “I just winged it.”...

Nov 2021

Copy or Design: What’s More Important to Your Landing Page Success?

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive,...

Nov 2021

Succeed as a One-Person Marketing Team with These 4 Expert Tips

“We just don’t have the time or the resources to do X, Y, and Z!”  Sounds familiar? Yep, this is a line commonly heard in many businesses, especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger.  For small or one-person marketing teams, it’s never been...

Nov 2021

How to Write Ad Copy That Gets More Clicks

After you research your pay-per-click ad campaign’s keywords, your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacationBest Island vacationTropical vacation packages You’re...

Nov 2021

How to Write a Product Description That Wows Your Customers (With Examples)

If someone asked you to buy their product, your first response would be, “Well, what is it and what does it do?”—right? You gotta know more about what you’re buyin’ before you commit. As the Resident Evil 4 merchant would say, “What’re ya buyin’?” In the ecommerce world, product descriptions give you your answer. They explain all the essential...

Nov 2021

5 Ways to Use Scarcity on Your Landing Page to Boost Your Sales

Remember when rap group Wu-Tang Clan sold that single copy of their album for a whopping $2 million? Now, imagine people flocking for your product like it’s the new Wu-Tang jam. Well, you don’t have to imagine it. You can turn it into reality by using scarcity, the same principle that spurred the excitement around the album: only so many items...

Nov 2021