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3 Reasons Why Your Marketing Needs Unbounce’s New Smart Builder [Announcement]

Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. (The quote is often attributed to the 18th-century poet and philosopher Ralph Waldo Emerson. Hmm, yeah, not exactly someone with conversion rates top of mind.) ...

How to Build a Compelling Landing Page for Your Startup (with Examples)

So, you’ve started a business. Kudos and congrats! The early days of your startup will set the stage for your brand authority and awareness. It’s time to make your first impressions, and they must count. But, don’t sweat it! We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages...

PPC Keyword Research 101: How To Build Your Campaigns

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? Well, lemme ask you this: if a tree falls over with nobody to hear it, will it make a sound? Technically, sure. The tree will make sound waves, but nobody will experience the impact. When you use the...

Conversion Intelligence—The New Era of Marketing

Change is hard.  In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things. It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened.  ...

Landing Page Strategy: The Complete Guide

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. Chances are, if you browse the web as often as the rest of us digital humans, you’ll click on a...

How to Build Successful Restaurant Landing Pages That Sell More Food

It’s no secret that, in an increasingly competitive digital landscape (not to mention a certain pandemic we’ve all been going through), small family-owned eateries are having a tough time. As opposed to restaurant franchises, they have limited resources to increase conversions and boost sales. Many restaurants have learned they need to focus...

A Marketer’s Guide To Managing Projection Bias

News flash: Everyone’s biased. Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table. But, in marketing, you have to manage projection bias—it may be natural, but you can’t let it get in your way. Unchecked projection...

How to Make High-Converting Landing Pages for Every Step of the Buyer’s Journey

We all impulse shop online every now and then, but the truth is, most customers aren’t ready to commit the moment they first see your brand.  For the typical consumer, a purchase comes after a series of moments, choices, inquiries, and experiences that slowly bring us closer and closer to a buying decision. We think about it. We shop around....

Improve Your CPA to Make the Most of Your Marketing Budget

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way. Otherwise, you’re just throwing...

How to Make a Great Facebook Ad (With Examples)

There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise. When you post something, you never know if it’s reaching the right audience at the right time. If only there were a way to reach people with characteristics of your ideal audience across a platform that has over 2.7 billion...

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