So Long, Third-Party Advertising?

Yep, the rumors are true.  Paid advertising is about to change in a big way. With Apple’s latest iOS update, iPhone users will be able to opt-out of tracking on apps. (Heck, they’re invited to opt out.) Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to paid campaigns...

4w

7 Formulas for Landing Page Headlines that Practically Write Themselves (With Examples)

Here goes: the secret to writing great landing page headlines is … *dramatic pause* … just kidding! That would be way too easy. Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. You need to put in the work, figure out how it fits into your campaign, and understand your audience to pull...

5w

7 Creative Landing Page Ideas to Inspire Your Next Campaign (With 14 Examples)

Shower thought: Where do marketers’ *best* landing page ideas come from? Wait—do they get them in the shower? While some marketers might have their own personal muse, mantra, or go-to sources of inspiration (a lucky shampoo, maybe?), the rest of us are just kinda hoping for something to come to us. And although inspiration can strike at any moment,...

Mar 2021

How To Create a Twitter Landing Page (With 7 Examples)

Hellooo? Anybody out there? Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter.  You pour time and resources into building an audience, curating and crafting interesting content, and hope your message doesn’t get lost in the mix. You might run paid campaigns...

Feb 2021

3 Tips for Getting More Value from Your Landing Pages

A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Ignore them at your own peril. As data-driven marketers, we’re keenly aware...

Feb 2021

How the Pros Would Optimize Your Landing Page

Marketers, how do you solve a problem like Maria? In our profession, the hills are very much alive with the sound of conversion opportunities, but at the end of the day, how do you catch a cloud and pin it down? With new trends and channels emerging every day—at this point we’re just waiting for Excel to release a Stories feature—it can...

Jan 2021

6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. “Multiple hats … love ‘em!” In reality, though, it’s a pretty tough gig. So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing...

Dec 2020

8 Event Landing Page Examples that Drive Interest and Ticket Sales Copy

The only thing better than the energy of a live event? The excitement you feel before you go. As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations).  Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the...

Nov 2020

The 5 Essential Elements of a Winning Landing Page

Huddle up, marketers! Action star Arnold Schwarzenegger has a piece of advice for you. (If you’re not reading this in his voice, you’re doing it wrong.) The day is 24 hours. 6 hours we sleep, so you have left 18 hours. So don’t ever give me this thing, “I’m working 12 hours so I don’t have time to exercise and to work out.” Ugh. Worst...

Nov 2020

How Ecommerce Marketers Can Successfully Compete With Amazon

Amazon is everywhere. The online shopping behemoth sells everything, delivers in days (or even hours, depending on where you live), and offers a peace of mind that new brands or unvetted competitors simply can’t match. But despite all these advantages—there are still some opportunities for ecommerce marketers to beat Amazon at their own game. ...

Nov 2020